Are we under charging our surfers?
 

Considering the value received when joining an adult site in comparison to dvd rentals or buying, it seems that paysites are seriously under charging. One of my buddy's today was telling me about this porn DVD he bought for $30. I then told him about sites like deluxe pass where you could get thousands of movies for the cost of that one DVD.

There are a lot of avid porn users out there that have no idea sites like Deluxe Pass exist. $30/month is peanuts to the average user. Are we under charging for memberships?

Discuss.

Yes but adult webmasters aren't exactly the brightest bulbs in the box. :)

If you try charging too much more people/surfers will feel as if they are being ripped off and over charged. :2 cents:

Supply and demand...The demand for DVD's is great but the supply is limited. The demand for online porn is also great but so is the supply...:glugglug

Yep, good explanation. Just think of all those idiot companies that charge $2 a minute for phone sex, $5 a minute for cam shows, and $15 to rent a 2 hour porn movie on pay per view. What fucking tools they are. :1orglaugh

I think the DVD game is a little different sales game than what we play. We create value and aim towards long term retention, where DVD sales are simply initial value. DVD's are something tangible, so customers automatically have a stronger sense of value in such a product.

We have to deal with an intangible product, and we have to keep the surfer captivated over a longer period of time. I think ultimately stronger retention can be seen through lower prices.

Phone sex and cam shows are completely different from site memberships. Surfers have a different mentality towards them.

70% of my income is from those $2 per min & above phone lines.

I think the hardest part is relly getting the surfer to read what he will get for that $30.00 most just jump from site to site looking for free porn need to put it in their face like how they would look at " WORK FROM HOME MAKE $750.00 A WEEK!" They will spend 2 hours reading that! If the surfer thinks or knows what he is getting he will pay whatever it cost!

:glugglug

It's not the mentality you have to look at. It's how much income people are willing to spend on sex. I can go rent a DVD for $5 or so or sign up for a site for $20 to $40 and rip 100 of them from the members area then cancel. Since I can now burn them onto a dvd and play em on my tv it makes no difference, I just saved a grand or more and have a stack of porn.

It's all relative. There are DVD productions that flop, and websites that flop as well. On the flipside, there are products on both sides of the equation that succeed. Any product can ultimately succeed given it's uniqueness to the current market situation.

Ive always said if you cant sell porn for a dollar a day you should not be here.

Point agreed, but people wont spend $100 on a porn site membership but will spend $200 on a phone sex line. :1orglaugh

I just wish I knew why this specific market started at the bottom and barely edges up every couple of years.

What you still doin' here then :Graucho

I charged $25 week trial to $50 full on a test site that included nothing but some common cam feeds. Signups rocked as well as retention.

Tushey cash has a much higher initial price and is not cheap on the rebill. The retention is average or better and it helps my bottom line and hers. I wish otehrs would follow her example.

Main reason being you can't get a "sample" of phone sex. You either pay up or shut up. Now I hate to turn this into another free porn is bad thread, but porn addicts around the world are getting their fixes for free from various sources online (tgp's, p2p etc). The least we could do is squeeze out more money from those who realize the value of a membership and are willing to pay for access.

When you think about it, the majority of people are now on broadband, and most paysites offer crystal clear DVD quality videos. Funny thing is, the price of access to paysites hasn't gone up much since when I first got online (98-99ish).

Another thought... going back to the tangible item having more value topic that xenigo brought up, DVD burners are becoming more popular and now come STANDARD with many new pc's. I think it would be a good idea to start marketing the idea of having the unlimited DVD collection for $xx.xx/month on Deluxe Pass or Porn Access or whatever.

Is EscortBiz a man or a woman?? I've always been confused about that.

Fair enough, but I can't see the majority of surfers paying that much, when they can get the same and more for less.

Oh yeah, the online market is royally fucked up. Weird business model from the start.

Woman, and a hot one at that if I'm thinking of the right person :Graucho

Someone told me EscortBiz was a guy, but he let his girlfriend post under his screenname for a while... and she let everyone know she was female. I'm not sure what's what.

well... this is the internet. For all you know I'm a midget monkey in a sailor suit posting under the name "SmutGiant" :Graucho

my wife says it all the time that paysites undercharge

she puts it in this perspective

you pay for a porn site and get tons of vids and pics, plus a lot of the time one on one interaction with a famous porn star.

for the same money you walk into a strip club and your lucky if that gets you cover, lap dance and a drink.....

same with the dvd thing, thousands of dvd's for $24 or one for $20?

When you understand that the most people dont join quality sites is not because the price but because of FEAR and memories of some site who fucked them in the ass billing wise.

When they buy a DVD in a store they know they pay $30 and they also know that they wont automatically get charged 30 bucks for 40 other DVD's.

When you figure out overcoming surfer fear you will figure out how to make 10 times the money you are making now.

I charge $24.95 and was thinking about bumping it up to $29.95

Well said. Even in 2004 the majority of people still fear using their credit cards online.

I can imagine a lot of surfers getting quite turned off the first time they submit a signup form with half a dozen prechecked cross sales too... They will have "learned their lesson".

I'm not going to name what sponsors, but Ii've joined quite a few sites over the past week for test purposes and even I almost got tricked into some sneaky cross sales. And this goes beyond prechecked boxes.

For the most part, no I dont believe paysites are undercharging, if anything they are overcharging.

There are good sites out there, run by nastydollars, bangbros, meatcash, and triplexcash that are priced reasonably considering how much exclusive content they offer.

Then there are some webmasters who have no idea what they're doing and charge $39.99/month for a shit hole site with no exclusive content. I can only imagine how poor their retention rate must be and how many complaint emails they receive.