New York Times Co. has agreed to buy About.com for $410 million
 

The New York Times Co. has agreed to buy About.com from Primedia Inc. in an all-cash deal valued at about $410 million.

The company says the deal will give it the 12th-largest Internet presence and a platform for future growth on the Web. The Times Co., whose digital properties include NYTimes.com and Boston.com, has a current base of 13 million users, while About.com has 22 million monthly users.

About.com has an advertising-supported network of sites run by experts who provide advice on topics ranging from personal finance to consumer electronics. The Times Co. says it expects to operate About.com as a distinct division and expand its content.

Primedia, which is owned by Kohlberg Kravis Roberts & Co., bought About.com in October 2000 for $690 million in stock, but was never able to successfully integrate the property with its stable of enthusiast magazines.

http://www.newyorkbusiness.com/news.cms?id=9963

Probably about.com has 410 million pages, $1 per page is cheap

;)

That's a big deal. It looks like big internet deals are raining from the sky for those companies that are still standing from the 2000.

I thought about.com is worth more...

I think they did it because they were worried that Epic prediction thingy would come true :winkwink:

interesting stuff, didnt know

Is that a joke?

damn what a deal. I wonder how much someone could buy GFY for?

Fuuuuuuuuuuk!

I knew my offer of $250 mill wasn't going to be enough :(

The NY Times will regret this decision, trust me...

Me too to be honest, they are HUGE , and have been around since ever :2 cents: