What do you call this when google ad words?
 

What do call this when a person set's up google ad words to reflect his keywords so when ever you type in a keyword in google his page know's what keyword it is and reflects that in the ad words at the top of the page thus putting you at the top of the search for keywords that people dont try hard to get?

I'm confused now

Yeah I dident think anybody here would know what I am talking about.

cloaking?

Are you talking about lexical linking?

With a lexical search database a word that you bid on may show results for other terms that are synonymous or related to the original search term.

Is this what you are referring to?

-Steve

How many fake nicks do you need to have before you realize you're lame? Just curious.

uhh, what? wordnet?

Yes,

It's called Dynamic Keyword Insertion

The title can be dynamic :

{keyword:default keyword}

But google does not allow it with adult words.

Contextual advertising