The importance of branding is lost on a good many people
 

and I see that as a good thing.

because it doesn't matter who you are.... you do not escape effective branding. It's in your face 24/7/365...... the fact that very few can grab ahold of the reins and command it, is as it should be.

Some do.
Others are done to.

Alienq was great at negative branding. Give him a month on the boards and he can ruin any id he's posting under.

indeed.... that is the result of employing the right strategy with the wrong tactics.

a topic I covered here years ago.

Very true..... but few people realize this point.

:1orglaugh :1orglaugh

I myself wondered how he ever thought being such a troll would ever bring him work.

But Amp is right: branding is simply not understood by lots of guys on this board. You ignore it at your peril. :2 cents:

Quite possibly the smartest thing I've read on gfy in a long time.

Yes. Branding is key. Definitely :)

http://gfx.dagbladet.no/pub/artikkel...7/colamoon.jpg

branding?

absolutely.

Link?

Regards.

sorry, the search isn't working for me either. But when it does, search for 'Strategy & Tactics' (i believe it was titled)

take a look around you.....
television
radio
billboards
internet
your mail


big companies like HP, MS, CocaCola, Pepsi, Ebay, Google....
smaller companies like Silvercash, Adult.com, Jason & Alex,..... myself even....


you recognize that shit.

now think about all the ones you don't recognize. And consequently, don't really care much about. Why? Because their brand sucks, or is nonexistent. Would you buy a no-name LCD monitor or a Sony? Would you buy a Dodge or some experimental shit out of some guys garage? Do you watch CBS or public access? StudioCash versus CeCash?


(those are all just examples... there are many more equally good examples)

branding isn't just important..... it's everything.

there are people saying they can smell my work out of 100's of sites, branding or just my shitty style?

depends on who those people are....
I can tell a BuckNaked aka pensfan aka Duane Hansen design to this day in less than 2 seconds.
and I can probably tell yours too.

so it depends on who those people are. I'm pretty sure they aren't surfers. They don't know a lump of shit from a wad of cash.

our sites are finally getting name recognition amazing how many people search for our site name

The personal care products industry would crash without branding. Most of that stuff is fungible. Also, luxury goods are all based on branding. Prada bags are just that... bags. But put on the Prada label and people will fork over an extra $1K to $2K at least.

fellow webmasters ;)))

Its like a envision site or a bruno site, they have a certain style wich make them stand out. Same for you, you seem to like the "in your face" style a lot correct?

exactly..... when you're talking about design style recognition, most of us can name each others work. We all have a distinctive style.... even if we deviate from it once in a while, it's still there. But that's within the business.... surfers are oblivious to it.

(not to mention I sign everything I do these days so it's pretty easy to see it was me)

with branding it is key that you look at the "lil guys" and how they are pushing their brand


the big guys like Coca Cola , Mc Donalds , Burger King are at this point in time in a league of their own , to us it is not of big importance how they brand their products

smaller brands like porn sites require different techniques , so its very important to look at the smaller brands and how they do their branding without big resources


branding for porn sites = very technical , less fire power

Great point. I couldn't agree more. :thumbsup

agreed... but not only look at them and adopt whatever is necessary, but also to have an additional and different edge.... even if small.
Competition is fierce..... and you need to be more fierce.

The strong survive..... the weak are eaten.

bangbus did a great job on branding, same for the girlsgonewild stuff

something to keep in mind folks....

making a name for yourself is not the same as establishing a 'brand'.

something to think on.

I am this boards token negro

sometime in the future we'll discuss coop branding, and how it increases your brand's strength exponentially.

hmm don't fully agree with that after reading "the end of marketing" by ayacola (mexican dude)... coca cola actually managed to sell 50% more colored water with few of his techniques.. coca cola and the rest of the bunch mention above is working hard to sell and selling is the only thing they care about..

a well known brand isn't really a point if the shit doesn't produce profits.. coca cola has produces tons of good commercials/strategies that people really loved and remembered their products by, but that didn't mean that people would by more soda, so they cut them right off and started to work on other ideas... (for instace, they fucked up big in india and the eastern part of europe.. people loved their shit, but couldn't afford to buy it)

Well he managed to make many people aware of his name over the last few months and I'm sure it brought much more attention to his work. I just can't see though how prospective clients would consider hiring him with his "loose cannon" attitude.

It's one thing to make people aware of your name, but it's another to generate sales based on that name. He got lots of attention but the response he has shown when asked for a glimpse at his portfolio would deter even the most eager of potential client.

Indeed :thumbsup :thumbsup

Didn't read,
already knew.

Hey Lawrence, you smoking crack again?

No one mentioned Red Bull.

Disappointed.

Shut up kike