adwords gurus
 

Whats the deal with some keywords.
Altho I bid higher than the minimum req, they still don't
show in the listings.
Is there another minimum for some keywords that they don't show ?

Annoying isnt it. I have the same problem.

You're deeper down at the bottom.
Higher bids = get placed ontop.

It also depends on your daily budget. It dissapears so you do not max out.

I set a daily budget of 30 bucks or so. Which should be easy to get since adwords suggested 250 bucks. Plenty of clicks for what i bid on. So i ofcourse started with 5 cts and within a day basically all my keywords were disabled while most of them people dont even bid on or are just 5 cts to show. I raised it to 10 cts enabling a lot of them again and so far in 24 hours it sent me 30 hits :/

Why should i raise it even more while most of my keywords 5 cts should be enough.

My budget is 30 bucks and in 2 days it cost me like 4 bucks or so.

Google bombs my listings at the ass end of the day to make sure my budget is capped. I hardly ever bid for top position and I'll end up with like 50 clicks after 22 hours in a day. Then when they see I haven't upped my bids they open the floodgates and send hundreds of clicks to eat up my daily budget in the last hour or two. :1orglaugh

Well lucky you, i wish they did that with my campaings. Im struggeling to get a few hits. Its like they dont want my money.

No its nothing like that.
The ads don't appear at all and theres only 4-5 listings for those keywords.

adult content? there's a manual (editorial) review for adult creatives.

I've seen it before, when you bid way under their suggested budget they don't like to send anything.

also, the rest of you talking about budgets.. google does not "flood in" traffic, or cap you per diem. those are daily budgets are multiplied by the number of days in the month, and act as a monthly budget. if you have a $30/day budget, google can hit you for $100 one day and $0 the next.

It all depends really on the keywords you're using. Placement with commonly used keywords is all based on how much you're spending for that keyword and how many other people are doing the same. Higher placements go to the highest bidders.

what is this "like to send anything" you guys keep spraying? google for your term. do you show up? what position?

if you're too low, bid more or write a better ad so your CTR is higher.

if you don't show up, turn your budget way up to see if thats the issue.

if you still don't show up, its an editorial issue. call them and expedite it.. 650-623-4000 - say "adwords" to operator, nothing else. when you get someone on the phone, tell them your ads arent displaying.

Higher placements go to the highest quality score. Creative quality, CTR, landing page quality, bids.. also historical performance for at the: account, campaign, and ad group levels.

ohh damn!
how much does it usually takes ?
been 2 days now.

it is the weekend.. i have seen between 30 minutes and 4-5 days. it seems (i have nothing reputable to support this) they give higher priority to accounts with higher spend history. some of my accounts definitely get serviced faster than others.

i think theres more factors, such as click thru ratio. they want ads with high click thru ratio. higher click through ratio = more ads clicked = more $ into googles pockets

see above post where i explained quality score.

"Do you just pull all of this stuff out of your ass?


The amount you're willing to spend on a specific AdWords campaign each day.

AdWords displays your ad as often as possible while staying within your daily budget. When the budget limit is reached, your ads will typically stop showing for that day.

On any single day, the AdWords system may deliver up to 20% more ads than your daily budget calls for. This helps make up for other days in which your daily budget is not reached. However, you'll never be charged more than your average daily budget over the course of a month. For example: if your daily budget is $10 and the month has 30 days, you might be charged up to $12 on any single day but your monthly charges will never exceed $300."

in summary, google wants to see an ad that is going to earn them the most money.

so that means it has to be relevant and well written. thats what raises CTR.

google does not want someone willing to pay $4 with a 0.1% CTR. they'd much rather have someone with a 40 cent bid, but a 15% CTR. The latter ad, although only bidding 10% of the other, will yield them 150x more earnings.

So whats the point in not displaying them at all?

Uh, thats exactly what I said, except for the 20% rule.

They (the account, campaign, ad group, single creative, or keyword itself) are likely in an editorial hold. It's to prevent you sick fucks from running ads like "BADGER SEX" on children-related keywords. :1orglaugh

Regarding the budget stuff, you're much better off bidding much higher than you'd be comfortable spending, and manually pausing the ads during times you know to convert poorly.

Is 15% CTR realistic ?
I'm pulling 2%-3%

Depends what the topic is, how good the competition is, how shitty the organic SERPs are for that phrase, and more.

How spot on you are with showing the right ad for the right keyphrase?

If people are googling for "lesbians wearing clown suits" and your ad says "Lesbians", because you failed to write different ads for each important keyphrase, your CTR obviously won't be as good as if the creative were properly matched

The best adult CTR in my account I can think of offhand is like 12%, but on mainstream I have some at 32%.. Average in my adult account is probably 6%, mainstream 8%.

I had 25% once for an adult site. But adwords stopped it because of god knows what.

It was the only time i was actually making money and they frigging cancelled it.

replace "god knows what" with, "i checked my email you get when they suspend an ad, and the reason was <x>"

well I don't know, I guess I could improve the CTR in some ways
but that doesn't always means it will improve ROI automatically.
I'd rather work on that for the most part.

indeed.. I'd be more concerned with your conversion ratio on-site. Driving more clicks to something that doesn't convert well isnt really a good strategy :)

Well if youre not even getting enough click to test it out....

adult is way more competiditve

I sense a really smart person in this thread, and it sure isnt me.

good point.. i didnt consider he might not be getting enough clicks for any useful data.

The daily budget limit seems to work when it wants to.
Many times I'll turn on an ad with a low daily budget and within an hour it's blown past budget so I pause it manually. When I wrote to them about it, they suggested that I pause it manually. :P

lol.. that sounds about right. the budgets are useless, and just cause more headaches. we've developed a system to use the adwords API to manage everything automagically.. even without having that, though, you're better off pausing manually

Google must read gfy. My hits doubled in the last hour :/

what market? adult?

No mainstream.

It may shock you to learn that the number of individuals using the intarnets at any given time fluctuates.

yeah big shock.

But seriously...50 hits or whatever in 2 days and then 100 in a hour...i doubt thats a surfer thing. I would rather think its adwords behaving odly.

maybe your targeted market doesn't work/browse on weekends ?

I highly doubt that.

again.. google isnt choker. was the ad showing up in the same position? what else do you want google to do, skim the organics to force?

Google takes the weekends off, hehe. Only half kidding.
Toying with an ad on friday night, saturday and sunday will surely change when the morning crew comes in on monday morning.. Thats been my experience anyway.

For adult, yes.. because of editorial. Mainstream (what Franck is doing), no. Changes are instant.

The suggested daily amount is totally unreliable, as is their traffic estimator and everything else. The only way to get consistent listings that actually appear is through trial and error and a lot of babysitting of your listings.

yep.. thats all pretty accurate.

I dont mean creating a new ad, I mean editing an existing one.
So if you change an ad somehow on weekends, dont be too surprised if things change again on Monday is all I'm saying.

And yep, I've trialed and errored this stuff a lot too, lol.