How Many People Have You Heard Say This Lately?
 

'It is what is is' - jesus people are sheep - out of nowhere this phrase is now everywhere, everybody is saying it.

its because of Top Chef and the highlights where they keep showing all the cast members saying it constantly.




... not that i watched it or anything.







.... now please post pics. you're one of the few that actually has decent taste, cute models and great photography :)

first time I heard that :-/

In your opinion is that worse than "meh"?

Same here.

:upsidedow

Some times you just need to let sleeping dogs lie. I mean, we can try to identify the synergies between the 'it is what it is' group and the anti-'it is what it is' group, but, instead of getting bogged down the semantics, can't we take some time to cool-off and maybe take this whole debate offline? Because, at the end of the day, you need to get every one to drink the kool-aid. I think if we can touch base at a later date and leverage the collective knowledge base, there will be an opportunity to be a first-mover in this exciting space. We really need some out-of-the-box thinking to overcome the hurdles, but its not like the issue is mission critical.

Seriously though, a robust, scalable solution is what we're after - and when we've identified the metrics that will allow for the implementation of a win-win strategy, then it will really gain traction and allow everyone to have a seamless, customer-centric experience.

your damed if you do
your damed if you don't

i made this thread over a year ago and since then 'it is what it is' has become the most hack phrase in North America - it's gone from the sports realm into everyday life