how many of you also do mainstream marketing?
 

and how many of you are familiar with split testing, taguchi, multivariable testing, etc?

i am trying my luck with some PE stuff right now... not much more then that, yet.

most people do some split testing and multi variable testing without knowing it

im wondering why the adult industry is clueless on the principles of multivariate testing.. when most of you have access to 100x as much traffic as the mainstream world does.

consider this.. if you own a paysite, and if you have a global conversion ratio of 1:1000 unique on your tour.. (just an example)

Lets say last month there was 2M uniques on your tour. (again, just an example)

This means that you'd capture 2000 joins.
If each join represents (Net) $10 to the sponsor, these are worth $30k.

Multivariate testing in the mainstream world is a crucial tool that everyone who is serious about doing business online uses.

It usually results in an increase of 70-80% in your conversion ratio. In some cases more than 300%.

If you could increase your global conversion ratio on your tour by 70%, in the (lowballed) example above you'd pick up an extra $21k/mo in revenue.