Pop-ups on mp3s?
 

Is this a curve we aren't ahead of? Or have people already been doing this for years and years and this is just another case of mainstream vainly trying to catch up?

http://money.cnn.com/2007/04/20/maga...ion=2007042307

Free music downloads, lawsuit not included
Peer-to-peer networks are going legit with pop-up ads embedded in MP3s.
Business 2.0 Magazine
By Michael Myser, Business 2.0 Magazine
April 23 2007: 7:12 AM EDT

-- The next user to download a song from a peer-to-peer file-sharing service like LimeWire could be in for a surprise. Not a recording industry lawsuit, but a pop-up asking him to look at an ad--either text or video--in return for a free and legal copy of the music.

For that, the record labels, which have been trying to monetize illegally traded music for years, can thank a three-year-old company called Intent MediaWorks. Intent has figured out how to embed pop-ups in music and video files unobtrusively, and the company claims that 60 percent of users are willing to endure the resulting pop-up ads.