So it finally happened...We switched our default currency to Euros.
 

As of today we are using the Euro as our default currency. Surfers from the USA are still being billed in USD....UK and Canadian surfers are being billed in their native currencies, and EU residents and -everyone else- is getting billed in Euro. Pricing has been adjusted in the various currencies to put the price point where it ought to be. For example we are now getting signups at GBP 10.99 which is the psychological equivalent of that 19.99 USD price point, but actually exchanges to $22.91.

The two big advantages to this is that we are able to offer some protection against the slide in the USA dollar and that our affiliates can be paid out in Euros or GBP if they wish.

Happy Hunting!

What sucks is some programs (TopSpots for one) now bill exclusively in Euros... argh! Hope you don't go that route... it's the biggest reason why I don't buy adspots there anymore, why should I pay more when all I want is a flat $100.

Sensible move Shoplifter :thumbsup

Hell.. we just charge the UK at 24.95 GBP - that's less than five packs of cigarettes equivalent. Base price used to be $24.95 - but that's currently $29.95 and sure going up - don't care about losing US sales, - the rest more than compensates on the bottom line.

Now that you have done that. Providing localized sites shouldn't be to far off in the distance for you. Hit me up, if your looking to go down that route. I'm one of the owners of Globally translated:thumbsup

this rocks! :thumbsup

I'm intrigued...

We were considering something along those lines...Just setting it all at 19.95 regardless of what the currency is. Most Canadians are used to being ripped off so we did just that with their currency...Not sure where we will go with GBP yet, possibly to 15.99 which is still $33 USD.

Hit me up when ever you have time. My contact info is below. I would be more than willing to sit and discuss this with you, and anyone else interested in localizing their programs/sites.

As a quick clue on UK levels... the common breakpoints are £14.95, £19.95, £24.95 then to £29.95 (or .99 :winkwink:)

Good luck with this man and hope you do well :thumbsup

That's a good move...