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Originally Posted by Ross
(Post 13455286)
I totally agree.
If it wasn't for affiliates most of these companies wouldn't be in business. They spend a shit load on content, designs and so on but at the end of the day unless they have tons of traffic flowing through their network its money down the drain. Affiliates are important to the success of the companies and they know that. What you fail to point out is that the companies get the x sells and so on.
So whilst they are paying 60% on the $25 per month join fee, they are making a lot more than just 40% minus processing fee's. Trust me on that one. They wouldn't be able to offer promo days if they didn't.
Comparing our business to your wife getting 3% on million dollar deals is pretty stupid as well. Give me a job doing what you wife does any day of the week and I'd quit this business. I'd rather be securing deals like that than selling porn on the internet.
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Selling is done in so many ways that everything pointed out so far is accurate and inaccurate at the same time. For the current business model, affiliates are very important. I have never said they weren't. I appreciate every single one of mine and do my best to treat them well.
You do have to recognize though, that there has to be a brand to sell. It's a partnership. One that with the right set of partners, can make a great amount of money.
My wife's typical sales cycle on large deals is between 90 days and 18 months. An affiliate has 15 seconds with each client, if they are lucky. Different worlds, but still selling. When an affiliate gets to 5 million in sales (if they could) in the space of 3 months or 18 months or even 5 years, giving them 50% of those sales vs. 3% or 10% in mainstream work is the comparison I am making. Yes it's high risk selling, but you won't find mainstream sales routes that can survive giving away 50% of the revenues. This is an industry where it happens.
Quote:
Originally Posted by D
(Post 13455351)
I think of affiliates more as franchise-holders than salespeople... especially the ones that know what they're doing. :2 cents:
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Excellent point. I would love to use that quote on my program page.
Quote:
Originally Posted by vendot
(Post 13455360)
This is bull....... the affiliate does all the work to generate the sale and therefore the affiliate should get MOST of the sale. If you dont generate sales your self. Affiliates are the solid gold of your program, learn to fuckin appreciate.
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No one says we don't appreciate. It's all business. Business is about making money. I want to make as much as I can, as do the affiliates. It's strictly negotiation and nothing personal or hating. I love an attitude of a great affiliate.... I can't stand the ones that think they are more important than the program... they will last for a handful of sales and bounce to another program, then another, then another. If someone has me by the balls at 60 or even 80% and treats me like you did with your "learn to fuckin appreciate" attitude, I would rather drop that person and find someone who can do more and make less. One good thing about a saturated market... Even though there are lots of programs out there, there are also hungry affiliates that either need money to live or want to prove something. Affiliates with power attitudes are easy enough to shake hands with and say I appreciate what you have done, but this just isn't working for me anymore... no harm, no foul. Nothing personal.. it's just business after all.
Quote:
End of the day even if you pay them 80%, you still earn way more than 20% because your brand becomes much more recognised, you get non-tracked sales through people typing in your url and not all people who click through sign up straight away.
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80% of a $30 sale is $24 each month. That means I have $6 from that sale to operate on. I already know that my customer will cost me between $7.50 and $9 at regular usage, so no, I don't earn way more. I lose money on that sale.
Yes non-tracked sales and time-lagged signups make a difference. Absolutely. But not all of those can or should be attributed to efforts by affiliates (unless a program relies solely on affiliates for sale; which I don't.... It's that whole eggs in one basket cliche') There has to be some way to pay for promotional days where the margin is cut to nothing or less.
There has to be a program to sell. Just selling it isn't always the most important part. It has to be done to stay successful, but someone also has to retain members and create product to attract new ones.
ROI for my wife's sales job is a minimum 10:1. Generate 10 times more revenue than she is costing the organization. That is very standard ROI. In this industry ROI is 1:1 or less when using affiliates.
Out of curiosity, how much does a good affiliate make? $100K? 200K? 500K? If I hired one for $250K/yr (which in the sales world is a kick-ass base salary), could they generate $2.5 million in sales for me? And if they wanted commission on sales as well, can they go at a 10:1 ROI as well??? I am serious.. i would love to know this... or are we arguing that affiliates are independent contractors that work with tens or hundreds of programs and therefore the 50% is necessary for them to get the numbers that they want due to saturation of products?