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FedEx to rename Kinkos to "FedEx Office" for $700,000,000
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The cost reflects the value of the Kinko's name / goodwill on paper. It's not the actual cost of changing signage, etc.
Ron |
GoodBye Kinkos
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Crazy, i've never even heard of "kinkos"
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That is going to be one big re-branding marketing push.
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wow - crazy....whats this world coming to?
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What's next? Pasta Hut? Oh.. right.
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http://www.amazon.com/Copy-This-Hype...2457896&sr=1-1 read this book u might learn something |
I used to live in Kinkos when I was in college.
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Smart move. Webmasters could learn something.
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clearly their balance sheet was fucked up and they figured one big charge would be easier to swallow
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i once got a BJ in a kinkos
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It was to be expected, remember how UPS changed the name of Mail Boxes Etc. to the UPS Store, well this is FedEx's response.
WG |
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