Why affiliate programs should not be afraid of pay per click networks!
 

And why Pay Per Click is a good solution for both sides. Webmasters AND Sponsors...

When talking to affiliate programs, I can often feel that they see pay per click networks as pure competition and usually they are shy to put some money on the table to start some campaigns.
It's true that pay per click ads may replace their banners on webmaster's sites. But it's not necessarily a bad thing. Instead of a competitor, sponsors could look at PPC mainly as a technical platform.

A platform that can help them get only the traffic that works for them. The countries they can convert. The sites and niches that work with their products. Using some tracking tools to monitor the ROI in real-time.
If one sponsor can't convert for example European countries, others can. And the PPC network will show the best campaigns for each surfer. Everything will be monetized. Generating more revenue for the webmaster.

I think it's pretty hard for any affiliate program to compete with a solution that offer hundreds of campaigns in almost all countries, and paid CPC instead of a revenue share.
But at the end of the day, sponsors can get from PPC Networks the traffic that sell with their product, and reject the rest, that may work for others.

So if you are running an affiliate program, don't close the door to Pay Per Click, there is some business for you to make with networks that commit to help you reach your ROI goals.
And if you are a webmaster, you should really give it a try.

It was just my 2c for the day. Check my sig if any of this is interesting you. I'll be happy to have a chat with you ;)

i wasn't aware that affiliate program were ever afraid of pay per click...LOL

Just a feeling from talking to a few of them recently, maybe they aren't :)

Hey Benja, nice to see you here on GFY. :)

Sponsors aren't afraid of pay per click networks. They are afraid of wasting money on overpriced clicks that convert as good as blind popups.

Hey Matt, thanks for hitting me up :)

That's another reason yes. But not all pay per click networks deliver shitty traffic.

I'd be happy to help you out running a test with ExoClick at anytime by the way :)

Speakin of 2 cents, most ppc traffic is worth less than that. If you can sell me 1 cent clicks (or less) than I'll listen.

Our minimum CPC is $0.01 but the bids are higher than $0.02 for US traffic.

I'm glad you said "most ppc" :)
Just for info, we can target sites, countries, keywords and categories. Fully transparent.
And we have a tag that can track your conversions and calculate your ROI for each campaign and traffic source. That's the reason why advertisers can pay good CPCs with us.

Same here :)

You forgot bots and disappearing click stats.

The average a good standing affiliate pays webmasters is around 3 cents a click.

So try the shoe on the other foot : Pay Per Click networks, especially never-heard-of ones shouldn't be affraid of actually making business sense.

Start with 1 cent a click targeted us clicks.

Thanks but we are doing very well :)

This is the first time I heard about ExoClick.

How long have you guys been around?

What kind of volume do you guys do lately?

ExoClick, almost 2 years. But I've been around for about 8 years now. We do 50 Million Impressions per day. But not only adult. We have not pushed much on the adult biz yet.

They are when most of those hits aren't worth it. If it was worth it, the ppc vendors would be sending it themselves to the aff programs or the aff programs would buy it directly. They're afraid because it isn't worth the price ;)
WG

I know PPC has a pretty bad reputation in the adult business, but I didn't know it was that bad.

WG, some aff programs do buy it. Others prefer to do affiliation only.

What are some sites with exoclick ads running on them?

That's a good question and a lot of webmasters are asking this. That's why we have started a few days ago to showcase the sites in a market place: http://www.exoclick.com/network-site...lt=0&submit=Go

Only a few sites have been added until now though. We should have most of the sites online there in a few weeks.

In my opinion PPC is often a waste. Many people that approach me with PPC deals won't even let me have a couple days to test it out on an affiliate basis. They expect that I am going to blindly throw money at them for a "trial". If they are so sure that their clicks or spots are worth the money then let me test it on an affiliate basis. Another thing is that the reps or companies never want to tell you what their properties are. They say 1000's of sites all in the Alexa top 10 or some garbage like that. Just seems sketchy to me. CPA is the way to go, that way the sponsor knows that the campaign will be managed and not have to babysit it.

PPC is for suckers.

That's one respectable strategy. But you don't go to AdWords and offer CPA. It just doesn't work. On AdWords or any network, when you create some campaigns, you will always have to put some cash for testing until you can make successful campaigns.

And yes, some networks are just fishy.

Thats because everyone knows Google's traffic. I can understand you're trying to sell your PPC traffic, but consider that nearly everyone in this business has been burnt by some sort of ppc deal at one time or another. It's an uphill battle to say the least.
WG