The demise of the repeat customer?
 

Please check out what Rand from Epoch has to say about this matter...

http://www.ynot.com/modules.php?op=m...le &sid=47511

Again, a vast over simplification.

75% of our base IS repeat. Every month. The other 25% we chase down monthly. Repeat in both memberships, rebills... whether every month or every other, and clip sales.

We have had some switch to a la carte clips, and others save money by going membership. But at the end of the month, neither has effected the bottom line.

:2 cents:

That said, I agree with some of the article, and Dirty Franck's points voiced many times here on the ole GFY lately.