Increase sales with warmth
 

I wonder if this research can be used to increase sales. Applying a warm feel to a site, and injecting words that reflect warmth as well to improve the perception of trust.
http://news.bbc.co.uk/2/hi/health/7688315.stm

then they hit some prechecked cross sales, and bam, frozen solid.

yeah hopefully they arent holding a hot cup of coffee when they "scroll down" on the join page and see $100 worth of "bonus sites" being charged to their card, LOL

It might help