Hefners sons will slaughter whats left of playboy
 

I did tell you people to buy the stock at 1.45 id tell you to unload it all now no clue if he will be given the green light or people will be forced to listen to this bullshit but in this market this is not worth the risk

http://www.reuters.com/article/marke...0081218?rpc=44

LOS ANGELES, Dec 17 (Reuters) - Look for Playboy magazine to adopt an edgier editorial tone and classier nude pictorials if Hugh Hefner's teenage sons take the helm of the 55-year-old magazine some day.

Marston Hefner, an 18-year-old college student, and his 17-year-old brother Cooper said in an interview published in the magazine's January issue that change is inevitable at the struggling publication.

"(D)own the road, I'd say it would probably need to take a different direction," said Marston, noting he would rather strike out on his own first.

"In the 1960s we had amazing civil rights leaders doing interviews or writing stories for the magazine. The fight is still out there. The civil rights movement may not be that big, but we could still do articles on edgy things that people are afraid to talk about and appeal to forward thinkers."

Cooper Hefner said he "definitely" wants to be involved with the company because he likes business.

"I'd want the girls to be presented more as they were in the pictorials back in the 1950s and 1960s -- kind of artsy, classy. I would like to bring back that retro-class feel," he said.

Their 82-year-old father oversees every aspect of Playboy magazine as editor in chief, from the lengthy articles to the jokes page, cartoons and the airbrushing of the nude layouts.

But the flagship operation of Playboy Enterprises Inc has fallen on hard times. It loses up to $10 million annually, chief financial officer Linda Havard said at an investor conference earlier this month.

Playboy Enterprises cut 14 percent of its work force in 2008 and plans aggressive cost cuts next year, Havard said.

Marston and Cooper's half-sister, Christie Hefner, 56, announced this month she would resign as chairman and chief executive of Playboy Enterprises in January after two decades at the helm.

Marston and Cooper were raised by their mother, former Playmate Kimberley Conrad Hefner, in a house next door to the Playboy Mansion after their parents separated. They described their father as a "hands off parent" absorbed by his Playboy duties.

Still, life as the sons of the Playboy founder has its privileges in terms of all the naked women at the mansion. One of the few negatives is the large picture of Marston and Cooper's naked mother in the mansion's library.

Cooper said he stopped taking his friends there because it was "like the fat elephant in the room." (Reporting by Dean Goodman; Editing by John O'Callaghan)

yeah its nuts.

I agree with Marston. It's a simplified version of what needs to be done, but what he is saying is true in many ways, and is in fact the only way I see playboy being alive 10 years from now

When my grandfather died I did not see my dad in the office for 4 months (neither could I call him) and I had to run his entire bizz as a 16 year old. Guess what...it worked (but it sure as hell was not easy with all the prejudice for me being young). Damn did I learn shit fast back then. Priceless!

Like they would have the experience to run an enterprise like that:2 cents:

its not about their age its about how they think there is a market for artsy nudes and the other things they have in mind

Playboy for now still has a golden name and can really do certain things that would be killer but so far it seems that certain people there want to keep it 1960's even thou its almost 2009, it dont work

They need to consult with ICS Staff, there are some smart people working there..

I think you should read what he say, as turning the brand in to a lifestyle mag/brand again. Instead of giving people what they want and expect, they need to go back to the original idea of pushing the envelope.

Setting the standards rather than just following them.

That seems bad

I know its , NOT about age, but............:winkwink:

Cooper Hefner said he "definitely" wants to be involved with the company because he likes business.

"I'd want the girls to be presented more as they were in the pictorials back in the 1950s and 1960s -- kind of artsy, classy. I would like to bring back that retro-class feel," he said.

he is a young kid - I dont blame him for a answer like that. But I blame Reuters asking him

They sound like smart kids. Give them a chance.

sorry its a new world you either give people what they want or you go out of business, no clue what planet you are living on, huge companies who stuck to basics have been reduced to ashes, those who change and supply what people what they want get the money even if they are new companies.

its cool if they are a private company, its a public company you give chances to those with track records

it's not like that's concrete.. when real life hits them and they're presented with stats, facts, trends etc, they'll be forced to move their direction towards whatever looks more promising for their business

I could not disagree more to be honest.

You give people what they dident know they wanted

It's not about the photo-style or the specific girls. It's about defining a set of core values that projects your Brand, and the demographic turnover in the central and peripheral customer base

People who just give people what they want are only here for a short ride. If you want to run a business like that you need to step on to the scene the second the curve goes up, and close shop the second you get close to your profit margin. What you describe is a Supplier, and have nothing to do with a Brand per se

we are talking adult here not touch screen iphones, in adult your way of thinking will sink a company, playboy magazine is beyond rescue I dont care what anyone tells me, if not for prisons they would be dead a few years ago already and now with big boy advertisers cutting back forget it.

Question is about their other properties and if they understand how to use their name and seriously take advantage of it before its too late.

"In the 1960s we had amazing civil rights leaders doing interviews or writing stories for the magazine. The fight is still out there. The civil rights movement may not be that big, but we could still do articles on edgy things that people are afraid to talk about and appeal to forward thinkers."

These guys have no clue. None what so ever.

Everyone at Playboy is all about the magazine. Wait until these kids figure out that they produce "Eat My Black Meat".

Whoa, this is all news to me...

people still read magazines ?

ill do it :thumbsup

I think it would have a chance if they turned it to a more Maxim or FHM style. I always see guys picking that magazine up. As far as the retro style nudes, no way. Guys want it spread eagle hardcore, all of which they can get on the internet.

slaughter

That is the exact thing I have said many times now.

Maxim/fhm/m are big because they are doing what Playboy did before

Maxim/fhm/m are the ONLY Adult/lifestyle mags who keep selling in a growing number here in Europe.