Twitters are quiters. Retention around 30% for the service.
 

Wow, only about 30% of new users stay around for more than a month. I guess after Oprah got on board it's around 40%.

But for comparison, MySpace and Facebook have 70% retention past the first month.

I guess mathematically there are not enough new users for Twitter to keep growing with that sort of loss each month.

http://www.msnbc.msn.com/id/30475377/

It's the content.

Driving to work, picking my nose lolz.

I mean who fucking cares??

:1orglaugh

yeah, out of all social networking sites I find twitter the most uninteresting

I can't get into it. Even though I know there could be easy ass money in it. It's the worst god damn website ever and I just can't use it for more than 19 seconds.

Que Sarah from Maxcash.

It seems like Twitter will be more of a fad than the other sites.

But overall, these social networking sites don't seem to be that groundbreaking. Facebook is just a cleaned up version of Myspace. And Myspace is really just a place to build your own homepages.

It seems like the people with the technical knowledge to build and manage these sites aren't really that creative. They see something that is possible, then build a site around it. Like phones have GPS now so someone builds a site that will track all your friends. An interesting novelty but nobody would miss it if it was gone or craved it before it was created.

I would just like to see a social networking site that totally changes the way you do things and look at the internet. Then I would believe the hype.

I'm in that percentage that quit. Signed up a couple of months back, was posting all the time, but then it was like WTF....plus I only had 7 followers. Quit posting then finally just deleted the account. Who cares what brand toothpaste I bought at the store, how is that interesting.

Who could have ever guessed that a site with so much depth would have a crappy user retention rate?

I'm sick to death of all this Twitter hype, they are obviously pumping it all up in readiness for an IPO.

twitter has aids, pass it on

It's totally useless...

I see this impacting non-targeted tweet campaigns primarily. For those who build twitter profiles that zero in on particular demographics or use twitter to maintain an ongoing conversation with people looking for specific content, retention is not a problem. I run quite a few mainstream blog accounts on twitter (my main twitter account http://twitter.com/websitewriters is not one of my blog accounts) and let me tell you--less is more. Sounds very Zen, right? I focus on a lower number of users for my own blogs' twitter pages but feed them the info they need. In terms of monetization success, I run Adsense on these blogs and we're looking at many $3 clicks, sometimes higher. Per click. Targeting is key. Also, since the person is following you and listening to you, as long as you satisfy their content preferences and you do it strategically (sending out updates that have high relevance but also high PPC value), your effort is rewarded.

Other marketers' results will vary of course. Variation results from niche (is your target market looking for info or are they impulse buyers?), how you find and target people to follow/recruit, how active you are in sending @ and if the @ messages also have relevance to people looking at your tweet feed or the tweet feed of the people responding to your @ I can't say it's a consistent cash cow right now but it is a source of income that can be a nice component in your overall multi-traffic/multi-revenue stream overall strategy.

Just my 2cents on the matter.

Because it lacks a community feeling, its basically a chat room you can pop in 24 hours and choose who's convo to want to see