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can any program owners give me some base stats
i know industry average membership length is 3 months.
what is the average conversion rate from trial to full membership. what is the average life of a customer who signup for a month at the start vs someone who signup for just the trial. |
good luck lol
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From one of my sites, that I've been testing the past 8 months...
40% of trials converted into full memberships. The average customer that signs up for a full membership ends up spending 250% more lifetime than the average customer that signs up for a trial. Sales ratios from when i only offered trials are about equal to the sales ratios of when i only offered full memberships. A very minimal increase. I think I'm done offering trials - considering sales ratios are about the same and full memberships spend 250% more. |
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