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Adult Dating Conversions Going to Hell?
Hi,
I've been actively promoting adult dating via PPC and SEO for multiple sponsors. Since about 4 weeks, all the conversions are decreasing big time. Free joins have been stable, but the conversion from free to paid has been going to hell. I'd say about 40% decrease. What are other people doing adult dating seeing? Thanks.. |
You should join LoadedCash, Check out my stats then join through my signature below
http://www.datingactionnow.com/stats/stats.bmp |
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what sponsors are you promoting?
I'm still doing well with SexSearch, including paid campaigns. May also want to check out the relatively new sexinyourcity.com in case you haven't already. |
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You've got same great traffic there buddy! Congrats. We already promote them, but their conversion has been decreasing as well. Not as much as the rest, but as well. Not sure if you're promoting Fling, SexSearch and Friendfinder as well. But I'd like to know how their conversion is for you with targeted traffic like yours. P.S. We've done a review of XXXBlackbook a while ago, and I have to say their website is top notch. Blows the competition away by far. Plus their team as great! |
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But it seems SexSearch is in the biggest downfall conversion wise.. but you're not experiencing that? |
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My info is below for anyone who has questions about the program :thumbsup |
What type of billing options are you offering them? I know before we had Lava Life come on board with us , they had the same questions as you. Have you looked at Billing Mobile/Land Line?
^^^ Marina , can I email you a few questions as well? |
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mine are ok
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You should definitely try sexinyourcity.com. We haven't been facing these issues.
Just hit me up on ICQ: 476746386 |
You are seeing the same % drops across all of your dating sponsors? I haven't seen any evidence of this on our end overall, especially from PPC/SEO.
Are you already promoting PimpMansion / HornyMatches.com ? |
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A 40% drop is HUGE. Overall stats are looking good for us. Personally speaking, last two days have been my best this month.
I'm not saying this so you join us (there are lots of other good sponsors in this thread, too) but you should honestly review your own stuff. Sounds like something is broken. Same thing happens to me all the time. |
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I have been doing some tests lately,
and it does seem a lot slower. The free joins remain consistent, but conversions are pretty relaxed right now. I have been doing tests on SexSearch and Ulust for a minute now, and all of these inconsistencies are really making it difficult to gauge long term productivity. Especially if it isn't something customized. I have also tried some ppc testing.. and all I can say is that this doesn't seem like a wise choice for adult dating in terms of conversions. I'm sure there are some good performing keywords but if your even slightly off the relativity of the subject with your kw's, you will get an ungodly amount of free joins that do not convert to paid :2 cents: I'm just not used to waiting on sales to gauge productivity either, is there some kind of formula you can go by to ensure your not flying off into the red? |
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Having said that I experience drops myself but never as high as 40%. Since I probably promote is different ways to you its impossible for me to say how you can fix the problem. All I can suggest is that it must be something your end because 40% across the board is just too much for it not to be. I remember experiencing a drop in sales when I was a noob. It turned out I'd forgotten to renew a domain lol So...for the record I wasnt talking about Dg experiencing a drop in sales. I was talking about myself. It usually means I fucked up somewhere. |
Give us a HOLLA and try Fling.com out!
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But under 10 sales on 4k of PPC traffic is ridiculous. Free joins (our secondary KPI) have remained steady over the past weeks. I'm ready to try some other offers. |
Hope will be better
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Overall we have not seen a decrease in conversion at all. There are always some affiliates that have conversions go down but we are pretty much on par or better then we converted 6 months ago. Try us out. Hit me up and I'll make a custom deal for you to try us.
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My average on free to pay was about 1:13 to 1:18 for a long while on dating. Now 1:50 is more typical. So the logical answer is spread the traffic around and see which two or three come up with the best stats. |
BTW April 09 for Fling
1-15: did 1:636 16-30: did 1:2295 - it was near the end of the period that some joins saved a much worse stat which prompted the emails to ask for help and question for a possible problem with stats reporting. I don't make a practice of posting sponsor stats on boards. Total lack of class and all. I am aware that RK is an advertiser. I of course have screen shots saved. |
Hit me up if you need help pushing Adult FriendFinder.
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Numbers TALK!!!!
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OK Jman, will give the new site a go for a few days and a portion of my dating traffic... |
yeah mine is
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or something
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I'm testing a couple of dating programs at the moment,
and I have noticed some very sharp contrast lately as well. I was almost done with my sexsearch testing and right before I was about to take the plunge and really start sending it some traffic things got cut in half. My free to paid ratio went from about 1:13 to 1:40. The only reason it bothers me even a little bit is because how consistent it was before, I thought my feedback was solid enough to commit, and now I have to do more testing :( |
I went from between 1/10 and 1/15 free with ulust to 1/480 last period. It is like all of a sudden free joins stopped. :mad:
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My 1:13 to 1:40 might not be accurate,
I think it's lower on both sides. |
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1:54 these days is kinda unique.. You can buy very expensive traffic and still do extremely well. My best sponsor is loadedcash as well but my traffic is low end traffic so my stats are not comparable to yours. |
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Give us a shot, I'll start you off at $40 per sale and we can go up from there. Let's chat. Adult - LoverCash Gay - GayDatingCash |
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