Congrats on the new CEO of playboy
 

http://www.foliomag.com/2009/incomin...will-come-back

Favorite quotes from it:

"I?m a big believer in print?particularly the viability for glossy magazines."

"I?m hoping and believe that there are more opportunities."

"In 1999, I joined Columbia House, which was a $1.5 billion marketer of music and VHF tapes right before Napster was released and DVDs emerged."

Success must be guaranteed now with that awesome track record, i hadnt thought about Columbia House in a long time lol

:1orglaugh Obama has an easier job.

congrats to the weiners

Best of luck to him:thumbsup

yeap, good luck bud..

http://lpcoverlover.com/wp-content/u...d/img_0486.JPG

Good luck!

ADG

Scott Fucking Flanders?

WTF?!?

This guy is brought into close the company in the most profitable way.

Warren Buffett on the future of the printed medium;

I dont think they mentioned it in that article.....

He will take the helm at Playboy July 1 under a four-year contract that includes a starting salary of $875,000, with annual raises of $25,000

...not bad just under a million a year .....looks like a simlar deal to erics salary :winkwink: :thumbsup

Hmm :helpme

Try lying on your back and reading your laptop. :winkwink:



:1orglaugh

so fucking true

Disturbing pick.

Flanders: I have operated in the media business my entire career and have taken on situations with businesses in transition. Everywhere I?ve gone I?ve been a change agent. In 1999, I joined Columbia House, which was a $1.5 billion marketer of music and VHF tapes right before Napster was released and DVDs emerged. We had a business that was over 50 years old, that started in the same timeframe as Playboy, that needed to migrate into the new model, including online. I think that singular experience is most analogous to the opportunities for Playboy.




What ever happend to Columbia House?

They are selling DVD's now days. All most 20 years ago I joined their CD Club and they will send one CD every month, bill you and the deal is that you can send it back in 14 days or some thing like that.....they never asked for a CC (I did not have one at that time) and in a year my bill was like 150 and i had 12 CD's i never liked.

LOL yeah my favorite line was "hoping" when i read it i got up in the office and went off my whole office turned to look at me yelling: "if i hired someone to turn around a business and he used the word hoping i would fire his ass"

Congrats for them

Gee, maybe he'll create Playboy BBS. :1orglaugh

Whoa, did he ship laser discs too?

Actually they did that back in the early 80s with an $80 a month fee and a 1-800 line. It failed because they saved the "best" content for the magazine and for your $80 a month you got their equivalent to "Beaver Hunt".

I met with them at Comdex in the 80s as I was the publisher of the world largest toll free area BBS listing at the time and I didnt understand it then and I still dont understand it now.

Why you would save your best content for people paying less than $20 over those paying $80?

The worlds richest and most recognized library squandered then and now. Only difference is being a stockholder now.

Congratulations to all the winners.

hey! i use to love Laser Discs :1orglaugh

congrats :) :)

ROFL.

He is probably the only person in the world with that view. Bless.

How to transform the magazine?

The question is who do they want to market to?

Kids aren't interested in Playboy and many of those orthodox readers are probably also getting the magazine partly due to the nostalgy.

A life style brand?

They're probably over killed as a Lifestyle Brand by more agressive and dumber magazines like Maxim or Esquire or Gay's health or how's that called.

Most probably these magazines are the ones that are taking on the "younger" piece of the pie and they don't need no full nudes over there because why would you ever need nude pictures if you can get full length hardcore porn over the internet every minute you want, including all the celebrity stuff.

So this is more obsolete than ever and times are more hardcore.

Porn brand?

Again - the product is non compatible with anything that would not be hardcore substituted or even super generally interesting.

It's glamour babe stuff and vintage stuff, maybe a vintage pics library that can be subscribed to should work, I don't even know if there's any vintage video library available at Playboy or what all did they produce on video over the years?

So maybe if they would, just hypothetically put together a couple really good porn brands under the playboy umbrella and enabled those brands some exposure through cross licensing such as Playboy TV channels (I guess many of those are actually also only licensing the brand name though) all over the world, trying to make money by offering various sub-brands through internet / PPV / Hotels etc.

It SHOULD be possible to get there as Playboy IF there will be sensible plan / sensible portfolio and sensible people in place.

And maybe they could just got rid of trying to market their own outdated stuff at all or rather move it to the "Playboy classics" section of their portfolio, that could make sense, on the other hand this whole massive diversification would also most likely end up as a total disaster in case they wouldn't throw 90 pct. of the current management outside of the window, and of course let's talk about funds / liquidity.

Maybe the are going to get back in the dvd business...buy GGW or something:thumbsup

Playboy needs to get on Kindle, that may give it a shot in the arm.

Yep. Starting off bad already.

And if he things the printed mag as we know it is coming back, he has already failed.

good luck to you

Congrats!!!

:1orglaugh:1orglaugh:thumbsup

So black and white is the future of playboy?

good luck to him.

:1orglaugh :1orglaugh ...

That doesn't sound good. Does he have a beeper?

Warren Buffett's quote and views were on the newspaper industry and not magazines in general. I agree with the new CEO that glossy print does have a future and a pretty decent one.

I havent purchased a newspaper in probably 10 years but I still subscribe to at least a half dozen magazines. People are addicted to their computer but when it comes to pictures, lifestyle stories, investigative pieces it still is nice to just sit on the couch and flip real pages. Plus not many people take their laptop into the bathroom.

Playboy magazine's dwindling market share has a lot more to do with new competition (Maxim, FHM etc) and the core demographic aging versus the internet taking out magazines.

They need to pump up the magazine, more investigative pieces targeting the lifestyle, even more pics, reviews etc and run it as a loss leader. Then operate the clubs, hotels, apparel licensing, mainstream entertainment. Still an iconic killer brand that everyone knows. Turn it loose. :thumbsup