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-   -   What?s It Cost To Be A Top iPhone App? $1,875 A Day (https://gfy.com/showthread.php?t=913767)

GTS Mark 07-01-2009 07:11 PM

What?s It Cost To Be A Top iPhone App? $1,875 A Day
 
If you plan to use advertising to promote your iPhone app, don?t expect to break the top 100 without paying a pretty penny.

To do so, it will cost $1,875 a day, according to Adwhirl, which aggregates a handful of ad networks to help publishers monetize their apps on the iPhone. (If you remember, Adwhirl recently got attention for sparing with AdMob about its policies on aggregators).

Since paying that big sum is not practical, Adwhirl has another suggestion: develop a free iPhone app that will generate a large user base, and then leverage those users it to drive traffic to your paid app. The idea is not super original. Game companies commonly offer free versions to get people hooked in hopes of converting them over to paying customers. However, Adwhirl does a good job of explaining why. More on that after the jump?.

Adwhirl writes in its blog that this approach works because it takes about only 2,500 downloads a day to become one of the most downloaded free apps for a particular category?which is more attainable than becoming a top paid app. ?For us, the solution was simply to release a few free apps, which quickly gain many ?throwaway? users and offer an effective channel to advertise the apps that were important to us.? But why are free apps easier to get users for? Because right now, only a quarter of all apps are free, even though they generate 95 percent of all downloads.

Adwhirl hopes to start helping developers with this soon by opening up its platform to cross-promote each other apps.

http://moconews.net/article/419-what...app-1875-a-day

RyuLion 07-01-2009 07:13 PM

Happy Canada day!

niche25 07-01-2009 07:15 PM

Nice read - thanks

Sosa 07-01-2009 07:15 PM

I just picked up a touch over the weekend and have been checking out the apps and thought what kind of money those top apps were making.

GTS Mark 07-01-2009 07:17 PM

Quote:

Originally Posted by Sosa (Post 16021309)
I just picked up a touch over the weekend and have been checking out the apps and thought what kind of money those top apps were making.

They are making crazy money! From what I understand Apple keeps 30% though

GTS Mark 07-01-2009 07:18 PM

Quote:

Originally Posted by RyuLion (Post 16021307)
Happy Canada day!

Hey thanks ya hoser! :pimp:thumbsup

RyuLion 07-01-2009 07:21 PM

Quote:

Originally Posted by DrinkingHARDEST (Post 16021314)
Hey thanks ya hoser! :pimp:thumbsup

I don't usually drinking on Wed. but will today..:2 cents:

Houdini 07-01-2009 07:30 PM

Such a bs statistic. It's basing on the fact that you have to pay for 37,500 clicks a day at .05 cents a click. Most people find apps through word of mouth, app ratings, bloggers posting reviews, youtube demos, etc. When your app is good, you don't need to buy traffic, it spreads like wildfire FOR FREE. Adwhirl is basically just trying to justify their new mobile advertising rates with a bs # like this.

jakethedog 07-01-2009 08:02 PM

check your email .. Mark

Si 07-01-2009 08:15 PM

Quote:

Originally Posted by Houdini (Post 16021330)
Such a bs statistic. It's basing on the fact that you have to pay for 37,500 clicks a day at .05 cents a click. Most people find apps through word of mouth, app ratings, bloggers posting reviews, youtube demos, etc. When your app is good, you don't need to buy traffic, it spreads like wildfire FOR FREE. Adwhirl is basically just trying to justify their new mobile advertising rates with a bs # like this.

:thumbsup

woj 07-01-2009 09:40 PM

Quote:

Originally Posted by DrinkingHARDEST (Post 16021304)
...Since paying that big sum is not practical...

Why wouldn't it be practical? If you are making a profit, what's the problem?

tony286 07-01-2009 10:12 PM

I havent found one of my apps thru ads. Its all been on the app store what caught my eye and then the reviews.

DaddyHalbucks 07-01-2009 10:22 PM

It's actually $1,875.85

Pornwolf 07-02-2009 12:20 AM

Nice post DH.

beemk 07-02-2009 01:54 AM

can you do trials on apps?

Pornwolf 07-02-2009 03:05 AM

Quote:

Originally Posted by beemk (Post 16022074)
can you do trials on apps?

Yes. You couldn't in the past but now you can. Not autorebilled though. :(

Adam_M 07-02-2009 03:08 AM

What are these Apps things you speak of????

rock-reed 10-13-2009 09:48 PM

How many people do you think are accidentally clicking on the admob/adwhirl banners?

Most of what I read is that clicks are high...conversions real bad.

So could they be accidentally clicking?


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