membership site % of rebills that are declined ?
 

I threw together a little membership site to test out membership site sales. The last time I had my own membership site was before the ibill crap.

I am offering a $1 trial membership and getting decent amount of people joining and not cancelling after the trial, but what I am noticing is when the customer goes to rebill at the $29.95 monthly price about 75% of them don't have the funds available to do it. Most of them get retried several times over a month and then dropped. I don't have a lot of stats to go off of and its only been about 6 weeks since I started testing...

Is this common and it got that bad?

These are smart customers who use prepaid cards that has like 10$ limit :-)

I don't have trials, but I do have members getting rebills declined on the 2nd and 3rd months... I've even recently had some members that have been rebilling for 6+ months have their rebills declined the last few months. Frustrating.

people going for the $1 pron usually dont have much more in the acct ;)

I think there are a few reasons for this
Surfers are smart and have been ripped off so many times.

1. They are using pre paid or cards they have to fund.

2. Just dont have money in the account or at or over the limit on a card.

Something you can do if you use netbilling is set it to retry the card at a lower price or as lower % every X days
Seems to catch a few would have been lost rebills

They may have signed up for a few $1 trials. Maybe the others billed faster and you were last in line.

Or maybe you have cross-sale partners that are hitting the card first and bringing it closer to the limit.

Whenever I have promoted $1 trials the sales went up but first time rebills took a dive. 2.95 and 3.95 trials seem to rebill more consistently. At least from an affiliate standpoint.

I only have the issue of rebill failures with CCB.

I do not have that issue with Verotel, or Zombaio to the same extent or frequency. It is not to say it does not happen on occasion. But CCB by far has the most failed rebills for me hands down.

It has always been that way. At least for me, and in my experience.

:2 cents:

no cross sales, so that is ruled from the eqution.

i'm using Zombaio

sounds very logical for some of them at least.

Very smart... I will make sure we implement this...

:thumbsup

Cool! Something is better than nothing. If I can get $4.95 out of them for another month who to say that in 2 months they might pay off more of their credit card and I can go back to charging them the full $29.95 but at least I can keep it going instead of deleting them as a customer.

I do like how you guys offer the reduced price offer when people go to cancel.

Yeah it's far from ideal lately,

Plenty of members email support they can't log in and then you find out it's rebill failed.

Those are many times 6+ months members and the reason is not insufficient funds, questioned all the billers about it but it's always like the bank restrictions are the case.

We have now implemented this. You can activate it under the following section:

http://www.zombaio.com/files/marketi.../rec_view1.gif

Where you will find:

http://www.zombaio.com/files/marketi.../rec_view2.gif

As it is now it will reduce X% each rebill for that period. After the rebill, the amount for next period will be from the original pricing setup.