do discounted rebill rates increase retention?
 

as a customer, i think a $30 - 40 rebill rate is absurd. I just download what i like & cancel, & rejoin in 6 months to get the new stuff.

I would stay a member at $20 & under if i really like a site. but thats just me.

I've never done a reduced-price rebill but BrokeAms rebills at 70% rate without it so I haven't felt the need. So, I can't help you fully but your post was sliding down the page without a response so I thought I'd at least give you whatever experience I do have.

In most cases it doesn't for two reasons:

1. The person like and actively uses a site, so has no problem with the rebill.

2.The don't like the site and don't return and don't check their CC statement and it rebills for months sometimes years.

We knock about 7.00 off on rebill vs initial signup. Rebills are good except for all the "failed rebills" I've been getting lately. :disgust

what Wizzo said - a good % of rebillers are simply people who don't pay much attention to their credit card statement. you're just throwing money away by reducing the rebill fees.

Yes it can increase retention a great deal if done right.

word. i want to do a low price rebill, but i think affiliates would not approve & i dont feel like pissing them off at this juncture.

37% failed rebills lately.

thats what we realized and decided to stop offering a lower rebill price, hasnt hurt as at all

thank you all for the feedback.

depends on how you use them and when you present them.

we did the opposite... lower initial price and re-bill at normal pricing. has anyone here done that yet? Have you seen any results? We have about 2 more weeks until we see the returns on the initial lower price offer, but it looks really promising. I think our content speaks volumes about sticking around and staying a while... check out our tour at http://tour.littlemutt.com . You can see everything we have to offer before you join...

what do you think?

DG