Would you buy a sandwich spread named "iSnack 2.0" ? Epic fail: Worst. Name. Ever.
 

Kraft decided to name their new Vegemite+cheese "iSnack 2.0"

WTF?

This name is going to go out of favour as quickly as Twitter does in a year or two... (if it even comes into favour?)

If Apple don't try to sue them in the meantime...

Hitler comments on it. :D

https://youtube.com/watch?v=V7aM-VH9eS0

IMHO carefully crafted, multi stage, marketing campaign

(I believe it was all contrived to create HUGE free press)

everyone is going to talk about the LAME NAME they gave to the thing...

Farts are still funny.

not too appetizing ........

at least they can make an app now lol

I'm guessing this is an AU only release, the hitler video is good.

I dunno, but not the worst name ever. I think Similac as a company name and a name attached to baby formula is the worst name ever. The name completely reeks of mass-produced artificial shitty McShit, which is of course exactly what you want to be feeding your newborn. Oh but it's supposed to stand for similar to lactation...huh?

That's just one I've never understood...I mean it just doesn't sound right to feed your baby "Similac Alimentum" for some reason.

It's fucking appalling. How they can do this to a national identity is beyond me.