Consumers don't want ads targeted to their interests?
 

http://www.theregister.co.uk/2009/10...ing_no_thanks/

Americans do not want to be given tailored advertising based on monitoring of their online behaviour, according to what its authors call the first independent, academically rigorous survey of consumers' views.

Research conducted by the University of Pennsylvania and the Berkeley Centre for Law and Technology has found that 66% of adult US citizens do not want advertising to be tailored to what advertisers think are their interests.

A lot of this is a reaction to perceived PRIVACY threats posed by tracking cookies...

oh noes not teh trackin cookiez!!!
if only they knew what kind of information is being shared with every stupid fucking free members only discount card that they signup too in department/clothing/grocery stores...to get that free 5% discount if you're a member..

/end rant

if you arent talking to average joes about ads you arent doing enough research, I CONSTANTLY pick the brain of my 20something year old cousins and brothers etc and watch their surfing habits. i even tell them types of ads I am doing and if they have been
"hit" with them yet...

they give me GREAT feedback on things like geoads, IM ads etc...