DARPA Network Challenge - Win $40,000
 

About the DARPA Network Challenge

To mark the 40th anniversary of the Internet, DARPA has announced the DARPA Network Challenge, a competition that will explore the roles the Internet and social networking play in the timely communication, wide-area team-building, and urgent mobilization required to solve broad-scope, time-critical problems.

The challenge is to be the first to submit the locations of 10 moored, 8-foot, red, weather balloons at 10 fixed locations in the continental United States. The balloons will be in readily accessible locations and visible from nearby roads.

https://networkchallenge.darpa.mil/default.aspx

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Viral/guerilla marketing is getting wild, cool thread.