Making Your Online Ads Work Harder
 

Just thought I would put this here because this can be applied to those who buy advertising spots in adult(This was a servey done in the UK )

A new study reveals there has been a 40% decline in people paying attention to ads on major portal sites compared with last year. But that doesn’t mean that surfers are ignoring online ads altogether.

Well-known, busy websites might seem like the obvious location to place a brand online but new research shows that big may not always be better. The number of people overlooking ads while surfing is increasing, and they may even ignore marketing on some of the best-known websites out there.

Consumer responsiveness to adverts on large websites, such as MSN, Tiscali and Yahoo!, has shown a marked reduction since early 2009. This is because brands are placing too much stock in the advertising reach of generic portal sites, according to Addvantage Media’s annual Online Advertising Report for 2010, which polled 2,232 British consumers with YouGov.


The research found that 88% of consumers rarely or never pay attention to adverts displayed on these big portal sites, while only one in ten claims to pay attention to adverts displayed all or some of the time. This is a reduction of 40% since last year’s edition of the study, in which 37% of respondents claimed to pay attention to these types of adverts.


Addvantage Media managing partner Edward Tijdink says he was expecting a decline in the number of people who pay attention to ads on large portals but admits he is surprised by the 40% reduction.


The rest can be read here

http://www.marketingweek.co.uk/make-...009486.article

Good article

Interesting read, thanks.

So what are your thoughts on this ?

Well, a large part of that could have to do with the fact that the large media buyers who purchase that type of advertising may just simply be over-saturating their buyers with their ads. How many times do you see Target ads? How many times do you see the Downey Snuggle bear? I'm not surprised their ad response gets lower when the nation has seen the advertising 20 billion times, and sees the same shit every time they hit Yahoo.