Does less do more for you in ads?
 

I'm currently reading a lot of back issues of AVN Online and XBIZ World to look at a lot of the ads for recruiting affiliates. As webmasters, I'm curious to know what you guys think are some of the best ads. Do you like it when ads are very simple and to the point or do you prefer the ones with lots of words that give specifics? I know which I prefer but what do you guys like?

Simpler usually..if people are interested they will investigat further