How to set PRICE, which must members pay to access PAYSITE?
 

How to set PRICE, which must members pay to access PAYSITE?

If you running pub and selling food, you will probably calculate price of food something as:
price of incomes (food, energies, salaries) multiplicate it by the typical 2 (in my country) and multiplicate it by the tax and you will get the final price.

Bot how to set price in the paysite for the members:
income prices are:
a) server month fee (100 - 300 USD)
b) content licence fee (50-200 USD for month and beginning)
c) your time
d) used software for content management, watching of not sharing passwords, your PC,...

But it showing me, that is NO difference in the biggest or smallest paysite membership price, and THIS PRICE NOT change from the 1996 too.

It's 30-35 USD/ month from the fucking 1996 and if someone building only small payseti, he/she set little lower price as is 25 USD.

So my questions:

a) How the fuck set the membeship per month price, what about:
35€ / month
77€ / 3 months

b) What about all this 34,99, 34,97 and other fucking not rounded and normal price, does it have some influence?

So:
34,97€ / month
OR
35€ / month

Little idea: if is some dangerous, that some "wife" may read your card statement, isn't better to sell for some totally crazy price as is 41,74€, so ever man may answer, that he bought some crap tools from it...

c) Sales

What about sales, if I will do, for example, -50 percent christmas sale (sure only for the initial fee, NOT for the rebill...) will be all peoples which bought in november pissed off, and all peoples in january will call for the prolonging of the sale? Or will some super savers group of peoples wait for the your other sale and not buy?

BTW does this sales working? If you will do sale, does it at least double number of sign ups?

How you doing sales? For example you offering in sales some NEW day period as is $1 for 1 day, or you putting regular time period (1 month, 3 months) price down?

d) I do NOT like $1 trials, it's like selling it for free. And I do NOT like NOT rebills options too, rebills rocks, Im lazy whale and this is nice stable income... What you mean?

e) FUCK FUCK and FUCK, dolar don't have same value as in the 1996, inflation going forward like train, why we still selling this shit for only 35 bucks, this is simply crazy :(.

THX for your advices, I know, that the best think what i may do, is to set price and test it on the traffic, but I need some "starter" kick-ass... ;)

I've been selling at a much lower rate, but it fits the project I'm working on.

Whats the project size, and membershi prices?

The market is mobile and I've adjusted my pricing accordingly.

Voted :)

Even better : offer prospective customers the option of paying you by phone (per minute) or cash. This way, "wife" will never find out lol

Yeah :) bucks in the mail!!!

Sure I will offer it, cash rock :) !

Haha, someone like my super duper:
"
Crazy EURO: 46,5 € / month, 101,7 € / 3 months
"

Why I not voted for it too? :) It's my "baby", my invention, i must trust myself more...

Ok is party time, by by all, I'm going to the music club.

It has a huge influence. Unless you're dealing with a professional deal, ALWAYS sell a product as .99 instead of .00.

That being said, there is a 'trade secret' .xx number that I read on a mathematical paper that has the greatest perceived to real value. Of course, I'd be willing to share the information with anyone who's going to cut me in with the guaranteed increase in sales they'd receive. :thumbsup

Nice man :). I know, that this "x.99" prices have some effect, because all stores (not only adult, but with food and all others using it), I'm only not like it, because is hard to count total price, when you buy several products...

Thank you again for your note, and may you explain little longer this:

"there is a 'trade secret' .xx number that I read on a mathematical paper that has the greatest perceived to real value."

I simply not understand your english, or please give me URL, or what I may google... It's probably something about human observation of the price, that, for example 1,99 euros look more like 1 euro, than the 2 euros...

But someone using not x.99 prices, but x.97 prices, I think, that 7 is lucky number, which peoples like, but cons is, that two 99 look better and simplier, than 97.

VERY NICE!!!

"
Kenneth Wisniewski and Robert Blattberg at the University of Chicago's Center for Research in Marketing showed that when the price of margarine was lowered from 89 cents to 71 cents, sales volume increased a mere 65%, but when it was lowered from 89 to 69 cents, sales volume increased by 222%"

http://en.wikipedia.org/wiki/Psychological_pricing

"
Analysis of two large samples of newspaper price advertising indicates that there is a strong and robust correlation between the use of the 99 price ending and the presence of a low-price appeal such as a claimed discount.
"

http://www.sciencedirect.com/science...c17fe88a300634

Depends on many factors.

If you have unique and hard to find content, you can charge a premium for it. If you have the same crap everyone else has, you may struggle to give it away.

Great reads, thanks. :thumbsup

Intelligent answer. Also factor in the cost of promoting the site, will you get more affiliates to promote a site at $30 than you would at $20?

The final decision is that of the customer, is your site worth what you're asking and can you prove it to them?

Your server fees don't matter to the surfer. So you should not use them to calculate your price.

I think that you are NOT true, everything what is expense must go to the calculation.

So how you calculate price?

:thumbsup

Yes, this is true, It's question of the competitiveness.

But it looking for me, that almost everyone selling for the "standard" 30-35 USD / month price and that quality don't matter. Relatively small, big and the biggest paysites all selling for this price (only the micro paysites with few tens pictures selling for 20-25 USD.

It looking for me, that this is NOT ideal competitiveness, because biggest paysites don't have bigger price, and don't have better conversion (conversions are better in the new ones).

I will probably set the standard price too (only i will use euros, not dolars, because Im in the EU), so i will not use 29,99 USD, but 29,99 EURO...

BTW, what is premium price for you? 35 USD, or more per month?

thanks for your kick ass :), you have right :)

We have always had tours with just about every possible price option depending on traffic, affiliate preference and in-house too and I would think that anyone running a site who didn't do this would be crazy in todays climate.

And how deep going changing of your price? May you take some example?

from $39.95 to $12.95. If it's your site you can have as many tours and price options as you want and then over a period of time test just about every option.

Never understood why more don't do this.

Yes i will DO it, but when I'm starting, right now, I need some "start" point and when I will start I will not have many traffic to make many SUs per days, so I will not have statistically good example of traffic to make some decision.

So because this I made this thread, I hope it will help to everyone who starting paysite, I think about, what price he may set at the beginning.

Sure when you will have 10-20 or more SU per day, you may use different tours and test what it will done...

Sure testing is good, and I will do it too.

May you write some your opinions and advice, how to test?

For example you change prices and wait for 10 SU, than change price and wait for other 10 SU and compare.

OR you pointing surfers randomly to two different SU forms with different prices and compare results.

OR you may too point 90% traffic to the some "standard" price and only 10% to test price.

I may imagine and implement as the programmer all this ways, but how you do it, and what doing best for you?

And why I'm creating this thread is the example too, that if I will, for example at the beginning set price at 34,95 ? and take some SU, and after it change price to 24,95 ?, if it will not piss off the current members, so they will cancel membership and buy new ones.

What about stability of prices and pissing off the members who bought for the higher price, than is the current one? Does you have some complains about that from the surfers, and what is your opinion about this? How you looking on it, and solving it?

You need a lot of in-house traffic to be able to test properly really as you can put different tours out at the same time. It's a lot more difficult if you are just selling through affiliates.

Sure, this I undestand completely :), that none affilate wanna play this game, they wanna make money :) and optimalisation everytime cost many traffic which not buy...

BTW, what is the representative sample for you 10, 20, 50 or 100 SUs?

For in house you mean?

Sure for in house, the own traffic.

The biggest day we ever had for sales since 1999 was a few weeks back with the $12.95 special offer.

Make more sales and money with lower price.

Every bank holiday mainstream does it and gets packed out with people buying. Surprised more adult has not learned from this. Punters love a special offer.

Haha, I think, that I like the price 34,99 ? 1M and 77,77 ? 3M... :)

Sorry I don't understand, what you wanna tell with that bank holiday? Bank holidays are free days, when are bank closed by the law, sure? What is the connection with our thread?

What you wanna tell? Only, that peoples like the special offers :)?

And if I think about it, our web porn price is still very expensive, in comparsion with the printed magazines. Sure it have extra value, but almost 30 bucks or euros is nice portion of money to our pocket :), and I like it :).

And 12,98 sound good too, if you will make 5* more SUs...

Public holidays. Xmas, Easter, etc.

crazy euro is crazy :)

:1orglaugh :1orglaugh :1orglaugh

I simply not understand, why you talked about banks..., when they are closed.

You probebly only wanna told about all this special actions on the holidays, xmas...

But in my country price NOT change in holidays, only some duper super colors and funs are around.

Discounts coming out only AFTER the holidays...

And what you mean about that we don't using, what using retail shops? You mean fancy colors in the holidays, and discounts after it or what?

Bank closed = Bank on holiday

If you are making loads of sales stick with high prices. If you want to maximise sales then tune your prices to suit like most of the big programs are now.

"If you are making loads of sales stick with high prices."

I read it three times, and I can't simply understand your english.

"If you want to maximise sales then tune your prices to suit like most of the big programs are now."

And this i can NOT understand too. You mean, that I must adjust my prices to make more sales independently on the others. OR that I must set my price similar to the biggest paysites?

Man, may you use please more simply english without all this squiggles, I not understand almost everything what you typed. Thank you :).

Do you make most of your sales to the US?

I'm building paysite, It not working now, so now is big zero sales (because this I started the thread to know which range of the prices I may use to the start...).

Why you asking?

My traffic will be typical gallery traffic and free site traffic (Im the gallery and free site submitter), so it will be worldwide mix, major USA, minor EU probably.

I wanna charge in Euro, because Im living in EU and my country will have euro in the future, and i really hate all that bank fees and fucking acounting problems with conversion, and i don't like too, when dolar going down or up, I need to rest in work and this I don't like, so i wanna charge all in euro, do you think its acceptable idea? Or peoples in USA will have problem to sign up if euro will be the charged currency...

I will probably use CC bill.

Man I feel like a broken record... A/B Test, A/B Test, A/B Test

So only the test on the traffic will give me answers to my questions...

Ok, I like to chat with you all, and thanks for all you hints and answers, it really give me some ideas.

Thanks to ALL again :), I did good, that i opened this discussion, at least now, i not afraid this question, how to set price :). Once I can't sleeped and I don't know what to do, now I know... I wil set some standard price (but in euros) and test, test and TEST :).

Ok, BIG THANKS for all your posts :), and If anyone wanna tell me some super duper advice, please post it :).

The kick ass about testing was the excellent one...

I can understand that. The banks charge me 20 Euros alone here in Germany to cash in a check.
But you also need to consider that people in the US have no clue what Euros are worth. If you charge them 20 Euros, they probably think it's $50. :1orglaugh

For a brick-and-mortar business, this is true. For the internet - not so much.
You can copy digital goods without any costs. And people know this.

It's good that you think about your running costs and breaking even.
But your prices look way to high to me for a new site. What kind of content would you be selling?

Niche is general single amateurs, nothing special.

So what price you advice me? Something low, that is standard? What about (19,99€ 1M / 44,44€ 3M)

30 USD is right now 22,8 EUR, but price 19,99€ look nicer
20€ * 3M = 60€ * 0,777 (typical $30 1M / $70 3M discount) = 46,62, little lowered to nice 44,44 may work (26% discount).

What you think, about 19,99€ 1M / 44,44€ 3M PRICE???

"people in the US have no clue what Euros are worth"

Is this real problem? How many peoples may consider to not buy only for this reason. For example CCBill if i will define price in EUROs will show to buyers in USA price converted to USD, so they will see value in dolars.

Simply, I may do three things:

1) Charge in $ - I'm NOT living in the USA and the USD/EUR fluctuating will be problem for me and, I will think constantly to it.

2) Charge USA $29,9 and EU €29,9, so EU users will pay more, I see this in many paysites, but I do NOT think, it's clear (to have two different prices based on the country, where customer living)

3) Charge in EURos, this will be good for my accounting, for my brain (It will be easier for me to calculate in EUROs profits, advertise price,...), simply it will be EASIER for me, but it will be not easier for my customers from the USA.

How big market wanna charge in EURO, and how big market wanna charge in USD?

USA Is almost same size as EU, so difference will be probably in the other countries, the peoples outside EU and outside USA, which know probably USD for the longer time...

But for me, will be to charge in EURO more easier, and i will like it (if it is possible). I'm the big EU patriot too, so this is the reason to not charge in USD too, to little "propagate" my future currency...

In future may be China, or Indian really big, so we may charge in other currencies too, I think EURO is and will be famous currency.

LOL, so I may charge 50 USD directly :D LOL

:thumbsup:thumbsup:thumbsup:thumbsup:thumbsup:thum bsup

Wow, your avatar scared me.

Ok, anyone have some new idea :) about how to set membership price on the new paysite, or we may close this discussion?