Price of Mainstream Biz in 2010?
 

I'm considering selling off one entity of my business and kind of curious to what its value is.

Looking at the last three years, it averages about $180k to $200k in gross revenue and yields approximately 35% in net revenue. Monthly operating costs are around $200 and about $1000 to $1500 in yearly maintenance to technology.

The business is PPC/SEM campaign management through Google AdWords and Yahoo search marketing (MSN/Bing is on the way, but no access to their API to pull reporting yet).

Technology: customer stats reporting, including top level executive summary, keyword, ad and conversion performance reporting dashboards. Also, call tracking services to show reports on phone calls that originated through PPC efforts to help measure ROI.

As well, there is a white labeled solution for partners to private label the dashboard and stats platform so they can sell/market it as their own. For both customers and partners, you have the option to change the amount of the management fee you are charging them and they see that inflated costs in their stats.

The reason I am looking to sell this is because I am working on a few other projects and don't have the time to grow this part of the business right now. Its pretty self managing and requires some maintenance to the accounts and little customer support. I will help train employees and staff on how to manage both campaigns and customers.

:thumbsup

Nice. Would love to see that website.
I dont have any answers though, so here is a good luck bump.

its not a "website" for sale, its the business. the website is only the brochure page.

Ive gotten a few quotes, but id rather see it go to someone/company who can put it to use and make it better than see it get neglected.

What exactly do you mean that it grosses $180,000, nets 35% ($65,000), and only has $4000 yearly expenses (12 x $200 + $1500?) Where is the rest of the money going?

I'm assuming the rest of the money goes into traffic/advertising, you need to include that in the expense figure.

you will never find anyone to buy that, the "business" you are selling is an adwords account + a few landing pages?

Gross revenue = receipts or charges to clients of about $180k to $200k
Expenses and inventory (inventory = PPC advertising costs) = $120k to $134k
Business profit = $60k to $66k

The profit then I use to pay myself or hire someone to manage the campaigns and accounts.

Its not an arbitrage or affiliate business model, it is a client facing service... moreover, a SEM agency. Meaning I have XX number of customers that get billed on a recurring basis and provide a service to them.

All traffic being sent goes to client websites, not to landing pages or anything of that nature.

the formula to sell is = (monthly profit x 10)

You should not be selling right now, you will get double the money in 18 months.
IF im right that is.....which is also a gamble LOL

you are an idiot :2 cents:

LOL true. I had a pretty decent deal about a year and a half ago, but turned it down thinking I would have more time... but no time :(

I think you are the idiot actually... You put some numbers up and don't say if you talk about year, month, profit or what... You are not clear.

Kind of tricky... and you are Trying to confuse people. That's for sure.

All said.