How do you set your price?
 

If hulu is looking at 9.99 http://adage.com/digital/article?article_id=144729 then how are you setting your price for porn?

They are clinging on to outdated pricing models from 10 years ago and wondering why their sales are not so good. Then they blame piracy and stick their heads in the sand.

HTH

Damian

:)

You crack me up mofo.
:1orglaugh:1orglaugh

Oh i know that my friend, what i was thinking was how do you say set a price now? do you push that a new price point would be better to your clients?

difficult question. as a platform, hulu is competing with several other platforms delivering the same content, lots of overlap + peeps already shelling out for a television signal. so i can see $9.99 for premium access. if you are doing your porn slinging properly, there is no overlap, you have fresh, unique content that is not available elsewhere, that can command a higher price point, imo. i think premium porn sites can bear a $29.95/month subscription cost. $34.95 is reaching.

Oh I know you know. I was merely being teh amuuuuuzing.

And what I do is split a/b test prices over a three/six month period. This allows me to see the CPA versus the lifetime value of the customer.

I also spend all day trying to persuade clients to lower prices! Yes. Problem is many are not set up to do proper testing. They cannot account for - for example - any member area upsells and add that in to the lifetime value. Which is frustrating.

Also, it seems to me Epoch rebills better than CCBill, so the math gets more complicated depending which biller gets the sale.

Gah. I wish I had your cool systems to measure this more effectively.

I heard the NYT a/b tests headlines for 20 minutes when posting a story and whichever version has higher clicks gets rolled out. Smart.

What cool things are you doing to test prices?

Do you think there is a sweet spot, because I am finding it differs depending on your traffic source and your content.

porn surfers with discretionary porn dollars have a budget. i've found that for many that's ~$100/month so at $24.95 i can get membership to 4 sites for $100/month, $29.95 only gets me 3.

We have done some testing recently at 27.95 and I personally think its too high, we are going to do a lower test soon and see where that goes.

And what about trial price points and what they rebill at versus monthlies?