Google Banner Ads
 

Anyone here used google banner ads? I am referring to PPC banners. I am setting some stuff up for a client of mine (main stream) , would like to compare some ideas I have.

Thanks

let us know how it goes

Here is what I am doing and I would be glad to compare notes with others.

Test 1.
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Instead of using traditional CPM method, I am using CPC with banners. So no matter how many times my ad is displayed I only pay for clicks.

Also instead of going after the obvious competitive keywords, I am going after the more broader yet niche keywords. But creating banners that absolutely captures users attention and has an incentive for them to click on.

I will post my results in a weeks time.