| RyuLion |
09-21-2010 12:01 PM |
Bing-Yahoo to offer new paid-search tracking features
Story posted: September 21, 2010 - 12:59 pm EDT
Redmond, Wash.?Microsoft Corp. plans to introduce new paid-search features for its Bing search engine, which also is powering searches on Yahoo sites.
Microsoft adCenter, which handles pay-per-click ads, announced that it is adding budgeting improvements to its search ad tools, including the ability to track ad expenditures in ?near real time,? as clicks are recorded, to help marketers adhere to specific ad budgets.
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