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Paul Markham 10-18-2010 02:43 AM

One way to increase sign ups and retention.
 
Here's a way for a few to increase sign ups and retention. It won't work for everyone. Only for those with the skill and resources to make it happen.

So here's a couple of ideas to make members sit up and take notice. They will fit most niches and can be adapted. Both can be adapted over and over again. They are not meant to have a complete site dedicated to them as that again will get repetitive.

1) Live porn shoots on webcam. The shoot as any porn producer won't be what happens for real. That's far too boring. LOL They will be what the buyers imagine goes down on a porn shoot. Can be solo, girl/girl or boy/girl. The shoot starts off as normal then the performers forget about the camera and shooter, unless deliberately teasing him or trying to involve him, and get on with really fucking themselves or each other.

A camera will be the shooters and he or she will move around to catch the action. Then an extra option is 1 or 2 cameras can be fixed and give the viewer the option of choosing the view or have an editor choosing which camera to view as the action changes.

There can be live chat instructing the models. There can be the possibility of members coming to the studio to watch or even participate. They can be real or stand ins. These are options.

The main thing is the fucking has to be real, not the canned porn action most models churn out.

2) There are legal brothels in CZ and Germany for sure. Many would be happy for a production crew to visit and shoot a porn style documentary of them to generate publicity. The difference between this and Big Sister is using pro actors as ordinary customers or as part of the visiting crew. Big Sister suffers IMO because it uses boring models who don't really put on a great show.

It doesn't have to be just boy/girl. Can have scenes of a floor show with a girl doing a vibrator strip and masturbate. A two girl show. ETC.

The action can be 2 guys or a couple going to a brothel.

Again real action, real lead up to the action with guys chatting to girls. Details of where the club is, how to get there and anything else people can imagine.

The draw of both is one of the fundamental attractions of porn. "This would happen to you, if you were there."

Can anyone else think of ideas that aren't done to death?

SGS 10-18-2010 02:52 AM

We have done a few “behind the scenes” and a couple of real photo shoot videos which do ok but the big thing that works for us is the “real” handjob videos. We only use 100% amateur site members for this now and since the spring we have stopped using all pro guys altogether. Shoots are about 10,000% better and members interest is about 10,000% better as well.

We even shot a “handjob audition” video a few months back with a few members all waiting their turn while Cate Harrington gave them all a handjob in turn and it was VERY popular.

We are looking at inviting a few members along to a few shoots at some point. There has been a lot of interest in this but we have been busy with other things here.

Nicky 10-18-2010 02:57 AM

Here's one. Actually provide a good product. Something many fail at lol

tabasco 10-18-2010 03:03 AM

Are magic join links not converting in 2010?

SGS 10-18-2010 03:03 AM

Quote:

Originally Posted by Nicky (Post 17617513)
Here's one. Actually provide a good product. Something many fail at lol

Only 1 site in a 1000 has actually done that over the years but that ratio is coming down quickly now as more and more crap fails every day.

seeandsee 10-18-2010 03:15 AM

Nice ideas, behind scene shots are probably very interesting :)

Paul Markham 10-18-2010 03:21 AM

The problem is funding the shoots.

A live scene wouldn't be that expensive if you have a location where you can set up the web cams. Models $250 each for a half day, don't try to get them to do 2-3 scenes. They will have to fake it to last that long. One good hour long or more scene will suffice. You can shoot behind the scenes content as well.

Setting it up would be varied and an expert can post the costs. And get spread over two years.

Location depends where you are. Czech could be $1,000 a month to $4,000 depending on size. $34 to $133 a day.

So, solo girl $250, Girl/Girl $500 and Boy/Girl probably the same. Treble models costs and you have a good indication of the over all costs.

One site who posts here regularly adds 5 new scenes a day. Exactly the same as the 1,000s it already has. I estimate each scene costs $250 each. So they spend $1,250 a day to update with more of the same. I'm sure there are others doing the same.

Or there's the possibility of sharing the content. If only members area content were saturated today. LOL.

AND, live content is tough to steal.

Paul Markham 10-18-2010 03:24 AM

Quote:

Originally Posted by SGS (Post 17617505)
We have done a few ?behind the scenes? and a couple of real photo shoot videos which do ok but the big thing that works for us is the ?real? handjob videos. We only use 100% amateur site members for this now and since the spring we have stopped using all pro guys altogether. Shoots are about 10,000% better and members interest is about 10,000% better as well.

We even shot a ?handjob audition? video a few months back with a few members all waiting their turn while Cate Harrington gave them all a handjob in turn and it was VERY popular.

We are looking at inviting a few members along to a few shoots at some point. There has been a lot of interest in this but we have been busy with other things here.

My experience of casting or shooting 95% of new guys is they fail to get a hard on or cum to soon as soon as a camera is pointed at them.

Having them in the back ground for the shoots is fine. Expecting them to fuck or even get an erection on a shoot is risky.

Paul Markham 10-18-2010 04:22 AM

Quote:

Originally Posted by Nicky (Post 17617513)
Here's one. Actually provide a good product. Something many fail at lol

I've been singing that song for a decade now. And flamed for a decade. But you're dead right.

The problem is getting the budget, skills and models.

A decent magazine solo girl set would make $3,000 with two sales and we still own the copyright, so second rights, EU, Internet are still there to add yet more money. Most Internet sites want to pay $1500 for 5 scenes, set and video = $300 a scene.

It made more than that with content store sales. LOL

Same applies to Girl/Girl and Boy/Girl.

I doubt if Twistys pay $1,000 a solo girl scene for their site.

The Adult Internet simply won't pay enough to produce decent content. Good shooters don't work for peanuts. Good shooters can't be good on tight budgets and pushed to churn out content.

So people have convinced themselves anyone with a digital camera can shoot porn. And the result is cloned scenes with none to little inspiration.

SGS 10-18-2010 04:30 AM

Quote:

Originally Posted by Paul Markham (Post 17617558)
My experience of casting or shooting 95% of new guys is they fail to get a hard on or cum to soon as soon as a camera is pointed at them.

Having them in the back ground for the shoots is fine. Expecting them to fuck or even get an erection on a shoot is risky.

Never ever had a problem with an amateur guy. Had more "wood" problems with the pro guys now and very poor cum shots from pro guys too.

Paul Markham 10-18-2010 06:44 AM

Quote:

Originally Posted by tabasco (Post 17617520)
Are magic join links not converting in 2010?

Thank you for your wonderful insight into this subject.

Rankings 10-18-2010 06:46 AM

i have a client that is highly ranked for Behind The Scenes Porn , seems to do great for him

Paul Markham 10-18-2010 11:02 AM

Quote:

Originally Posted by 2bet (Post 17617862)
i have a client that is highly ranked for Behind The Scenes Porn , seems to do great for him

It all adds to show the girls as real people rather than plastic dolls. I never shot a lot of it because video was never a big earner for us. Non Exclusive never sold that well, if it had I would of been a lot more adventurous.

Would it of sold any better?

Paul Markham 10-18-2010 01:48 PM

Quote:

Originally Posted by SGS (Post 17617521)
Only 1 site in a 1000 has actually done that over the years but that ratio is coming down quickly now as more and more crap fails every day.

Sadly some rated content as a low priority. And now we have a sea of sites all copying each other.

For instance girls fucked in the back of a van how many sites with how many scenes copied that idea?

Same goes for so many scenarios. The only way to get the surfers attention today and his money, is to do it a little different and better.

2intense 10-18-2010 01:49 PM

I will not read...............

reformednanpa 10-18-2010 03:28 PM

This thread is filled with awesome ideas, I swear if I had the capital to go with a few of these ideas...

#1 is the type of site I have been looking for for my own enjoyment for ages, you can be sure a ton of people would love it.

I also wish more Western productions would copy the Japanese ideas -- they have a lot of awesome stuff coming out all the time, but unfortunately with mosaic. Also I would like to see some of the scenarious played out with white or black models. (Massive orgies, crazy messy slime covered gangbangs, etc.) I wish someone would make a site with white girls where they kiss the guy in the same disgusting way Japanese kiss -- so sloppy and so much tongue -- that is hot.

Anthony 10-18-2010 03:30 PM

Paul, this is happening every day in Porn Valley. We've done one ourselves a few times, with Sunny Lane, and Sabrina Deep.

DWB 10-18-2010 04:54 PM

Quote:

Originally Posted by Paul Markham (Post 17619357)
For instance girls fucked in the back of a van how many sites with how many scenes copied that idea?

Same goes for so many scenarios. The only way to get the surfers attention today and his money, is to do it a little different and better.

While on one hand I agree that everyone just copies whatever is selling at the time (but how many ways can you really fuck someone on video?), on the other hand making something "better" or trying to find a new way to fuck someone is not going to bring in sales.

It is a different time now, look at the traffic the big tubes have for example. Their quality is SHIT, but they have all the traffic. Why? 1) It's free. 2) Because you don't really need amazing quality to rub one off. Their sheer traffic numbers do not lie and none of us can say their stats don't count. People just don't care like they used to. That plus, "produced" porn sucks, no matter how "good" it may look sitting next to a bunch of other shitty porn. Hence the popularity of true amateur sites, wife sites, GF sites and so on. Though, the bigger companies have murdered many of those niches as well with fake shit, but at the end of the day it doesn't even matter to a guy with his cock in his hand.

Shit, I can beat off to 95% of the TOURS out there. Then add all the free porn on top of that? Yea, I have some pay sites but I have no fucking idea why people still join them other than the fact that what I shoot thankfully most companies can't get their hands on, or at least if they do they ruin it with sites that are not authentic. But even then, while I do my best to get my videos off the free sites and file sharing, all of my competitors remain. Why join my site when you can get the same thing for free?

Honestly, this whole "give as much porn away for free" thing was the dumbest thing the industry has ever done in a long history of doing dumb things. The only thing dumber than that, was trying to compete with that business model and copying them! Well, look at us now. :1orglaugh

To ice the shit cake, torrents and tubes dominate almost every keyword on Google. Some keywords you have to go 3 or 4 pages deep just to get to a non-pirate site. How to compete with that? It's not about the surfers attention because we're losing many of them before they even start surfing. As if that's not bad enough, webmasters are RUNNING to compete with the same business model that is destroying everything. Simply amazing.

Pandora's box has been opened and there is no closing it. The industry will continue to incestuously molest itself until there is nothing left but a few major players who own it all. You can see it in play already, it is now just a matter of how long will it take for everyone else to close up shop. Just imagine 2 - 3 more years of this craziness and where we'll be. :1orglaugh DMCA MUST be changed (and fast) or it's curtains for many of us.

The Porn Nerd 10-18-2010 05:02 PM

Quote:

Originally Posted by DirtyWhiteBoy (Post 17620037)
While on one hand I agree that everyone just copies whatever is selling at the time (but how many ways can you really fuck someone on video?), on the other hand making something "better" or trying to find a new way to fuck someone is not going to bring in sales.

It is a different time now, look at the traffic the big tubes have for example. Their quality is SHIT, but they have all the traffic. Why? 1) It's free. 2) Because you don't really need amazing quality to rub one off. Their sheer traffic numbers do not lie and none of us can say their stats don't count. People just don't care like they used to. That plus, "produced" porn sucks, no matter how "good" it may look sitting next to a bunch of other shitty porn. Hence the popularity of true amateur sites, wife sites, GF sites and so on. Though, the bigger companies have murdered many of those niches as well with fake shit, but at the end of the day it doesn't even matter to a guy with his cock in his hand.

Shit, I can beat off to 95% of the TOURS out there. Then add all the free porn on top of that? Yea, I have some pay sites but I have no fucking idea why people still join them other than the fact that what I shoot thankfully most companies can't get their hands on, or at least if they do they ruin it with sites that are not authentic. But even then, while I do my best to get my videos off the free sites and file sharing, all of my competitors remain. Why join my site when you can get the same thing for free?

Honestly, this whole "give as much porn away for free" thing was the dumbest thing the industry has ever done in a long history of doing dumb things. The only thing dumber than that, was trying to compete with that business model and copying them! Well, look at us now. :1orglaugh

To ice the shit cake, torrents and tubes dominate almost every keyword on Google. Some keywords you have to go 3 or 4 pages deep just to get to a non-pirate site. How to compete with that? It's not about the surfers attention because we're losing many of them before they even start surfing. As if that's not bad enough, webmasters are RUNNING to compete with the same business model that is destroying everything. Simply amazing.

Pandora's box has been opened and there is no closing it. The industry will continue to incestuously molest itself until there is nothing left but a few major players who own it all. You can see it in play already, it is now just a matter of how long will it take for everyone else to close up shop. Just imagine 2 - 3 more years of this craziness and where we'll be. :1orglaugh DMCA MUST be changed (and fast) or it's curtains for many of us.

I agree with your points 100% - although my own experiences with paysites and tubes is quite differant. Excellent points tho - giving away everything for free is totally insane. What's left to actually SELL, then?

Paul: Too much fucking work man, too much fucking work. Most people in this biz can barely function yet we're supposed to do ALL THAT just to keep members? Bah.

DWB 10-18-2010 05:42 PM

Quote:

Originally Posted by MisterPeabody (Post 17620065)
I agree with your points 100% - although my own experiences with paysites and tubes is quite differant.

If you are able to convert them, and I know some people can, mad props to you. The small amount of sales (or traffic) I've seen from tubes is not something that I would consider productive or worth the devaluation of my content.

In my cause, take "Asian creampies" for example, there is just a glut of this stuff out there for free already. Even if I can control what I put out there of my own content, I can not curb the insane amount of videos from someone else doing the same thing and already given it all away for free (or stolen). One Asian girl getting creampied is usually just as good as another, or maybe better if it's free. I can see it working well for solo girls, but for people having sex, free is free and one girl is usually as good as another. And if by chance you don't find what you are looking for on one site, it just takes a few clicks to go somewhere else and search their free videos. It's hard to compete with that.

Having said that, people still join my sites and rebill. It's just not anywhere near what it used to be. My issue isn't so much what is happening today with my sales, as I have a low overhead and don't need tons of sales to profit. Its more so what is going to happen to us all in 2 or 3 more years if this "everything free" method continues. I'd rather not shoot content and run my sites just for them to be a loss leader so I can make a paltry fee on a webcam, dating or penis pill up-sell. I'd hang it up before that happens.

BTW... I'm in love with Sexxy Brandon.

reformednanpa 10-18-2010 06:58 PM

Porn webmasters... god. In general, I just think most webmasters have a knack for completely piss poor analogies. If one girl was as good as any other, why on EARTH is it even possible for solo girl sites to stay in business? If rubbing one off to any crap quality tube video is 'good as any other', ... why on earth are mainstream BlueRay seeing decent growth when DVD was already plenty good?

The point is some people get addicted to a certain girl, and sign up for her solo site. I would like to see you guys' shit ass analysis of cable TV and how it would put Hollywood out of business -- after all: I can watch TV 24/7 for free and have 100 choices, surely that is better than getting to see a 2 hour movie in marginally better quality for $7.50 admission?

There are some shitty things going on. But it doesn't mean that the human desire for novelty will ever disappear. I see movies at the theater because they are brand spanking new and there is something exciting about that. Every once in a while, against my better moral judgement, I surf a tube site and download a bunch of flv's with Orbit downloader. A lot of them get deleted. Some of them have a girl that is so charming though -- that I literally DELETE the file after 2-3 minutes and promise myself to signup for the site because I don't want to spoil my enjoyment of the particular girl in shit ass quality when I could enjoy her in HD.

ArsewithClass 10-18-2010 07:34 PM

Quote:

Originally Posted by Paul Markham (Post 17617496)
Here's a way for a few to increase sign ups and retention. It won't work for everyone. Only for those with the skill and resources to make it happen.

So here's a couple of ideas to make members sit up and take notice. They will fit most niches and can be adapted. Both can be adapted over and over again. They are not meant to have a complete site dedicated to them as that again will get repetitive.

1) Live porn shoots on webcam. The shoot as any porn producer won't be what happens for real. That's far too boring. LOL They will be what the buyers imagine goes down on a porn shoot. Can be solo, girl/girl or boy/girl. The shoot starts off as normal then the performers forget about the camera and shooter, unless deliberately teasing him or trying to involve him, and get on with really fucking themselves or each other.

A camera will be the shooters and he or she will move around to catch the action. Then an extra option is 1 or 2 cameras can be fixed and give the viewer the option of choosing the view or have an editor choosing which camera to view as the action changes.

There can be live chat instructing the models. There can be the possibility of members coming to the studio to watch or even participate. They can be real or stand ins. These are options.

The main thing is the fucking has to be real, not the canned porn action most models churn out.

2) There are legal brothels in CZ and Germany for sure. Many would be happy for a production crew to visit and shoot a porn style documentary of them to generate publicity. The difference between this and Big Sister is using pro actors as ordinary customers or as part of the visiting crew. Big Sister suffers IMO because it uses boring models who don't really put on a great show.

It doesn't have to be just boy/girl. Can have scenes of a floor show with a girl doing a vibrator strip and masturbate. A two girl show. ETC.

The action can be 2 guys or a couple going to a brothel.

Again real action, real lead up to the action with guys chatting to girls. Details of where the club is, how to get there and anything else people can imagine.

The draw of both is one of the fundamental attractions of porn. "This would happen to you, if you were there."

Can anyone else think of ideas that aren't done to death?

Interesting read Paul, but we have been doing both of these, running camshows, shooting the film live to our members & running parties, live on cam & filmed for the past few years now.

Personally, we could do with a few whale affiliates take on GspotCash & make some serious money with the know how of webmaster sales using our content & knowing we do live shows of our parties & film footage. Then I could increase sales :thumbsup

DWB 10-18-2010 08:04 PM

Quote:

Originally Posted by reformednanpa (Post 17620392)
Porn webmasters... god. In general, I just think most webmasters have a knack for completely piss poor analogies. If one girl was as good as any other, why on EARTH is it even possible for solo girl sites to stay in business? If rubbing one off to any crap quality tube video is 'good as any other', ... why on earth are mainstream BlueRay seeing decent growth when DVD was already plenty good?

The point is some people get addicted to a certain girl, and sign up for her solo site.

Of course there is a market for some solo girls sites. But GENERALLY speaking, one porn whore fucked on a couch, bed or in the back of a car is as good as another. The traffic these sites have support that. Until you can match any of the top tubes with traffic that says otherwise, you're just talking out of your ass. :2 cents:

And in case you didn't notice guys are masturbating when watching porn, unlike Hollywood movies. You can't compare the two. One is an experience that cost millions of dollars to make, amazing surround sound, extra features and well made. While the other is simply so you can bust a nut to, usually shot by someone who doesn't know how to white balance a camera, for under $2000. Enormous difference, in case you didn't notice.


Quote:

Originally Posted by reformednanpa (Post 17620392)
I see movies at the theater because they are brand spanking new and there is something exciting about that.

Sure, but that is a theater. I LOVE going to the theater too, but I don't see how that relates to guys just wanting to beat off. You can't get the theater experience for free in your home. It can not be replicated without actually building a theater. You can however, get all the porn you could ever want and more with just a few clicks.


Quote:

Originally Posted by reformednanpa (Post 17620392)
Every once in a while, against my better moral judgement, I surf a tube site and download a bunch of flv's with Orbit downloader. A lot of them get deleted. Some of them have a girl that is so charming though -- that I literally DELETE the file after 2-3 minutes and promise myself to signup for the site because I don't want to spoil my enjoyment of the particular girl in shit ass quality when I could enjoy her in HD.

:1orglaugh Sure you do.

Surfs up! :thumbsup

But to debate your nonsense... just about every solo girl site I've seen has FULL SITE RIPS with FULL QUALITY VIDEOS, for FREE. It can be found within a few clicks on Google. So why pay for it?

VHNet 10-18-2010 08:12 PM

Paul -- I see one common theme with your 2 ideas....

Giving customers the impression that these are people outside of the 'online adult industry' that are being caught on a sort of candid cam (Fresh faces, amateur, whatever you want to call it).

OR

Allowing people to "visit" places virtually that they only dream they could in real life. I.e. a brothel in a foreign country.

Maybe I'm wrong, I don't know.

amateurcanada 10-18-2010 09:31 PM

Good read Paul, lets talk on icq 30146166

The Porn Nerd 10-18-2010 11:15 PM

Quote:

Originally Posted by DirtyWhiteBoy (Post 17620200)
If you are able to convert them, and I know some people can, mad props to you. The small amount of sales (or traffic) I've seen from tubes is not something that I would consider productive or worth the devaluation of my content.

In my cause, take "Asian creampies" for example, there is just a glut of this stuff out there for free already. Even if I can control what I put out there of my own content, I can not curb the insane amount of videos from someone else doing the same thing and already given it all away for free (or stolen). One Asian girl getting creampied is usually just as good as another, or maybe better if it's free. I can see it working well for solo girls, but for people having sex, free is free and one girl is usually as good as another. And if by chance you don't find what you are looking for on one site, it just takes a few clicks to go somewhere else and search their free videos. It's hard to compete with that.

Having said that, people still join my sites and rebill. It's just not anywhere near what it used to be. My issue isn't so much what is happening today with my sales, as I have a low overhead and don't need tons of sales to profit. Its more so what is going to happen to us all in 2 or 3 more years if this "everything free" method continues. I'd rather not shoot content and run my sites just for them to be a loss leader so I can make a paltry fee on a webcam, dating or penis pill up-sell. I'd hang it up before that happens.

BTW... I'm in love with Sexxy Brandon.

Haha! Me too, tho she gives me headaches (Brandon, I mean). :)

You're absolutely right when it comes to trying to sell something that is just like everything else out there for free. Although I believe I can spin gold out of any old shit (insert jokes here) so i would do something crazy like 'Escaped Ninja Creampie Warriors!" and design it all G4TV-style. LOL But it's a rough game, and you gotta be super-creative, and you gotta give a shit. Cause so much of it is hit or miss these days.

Yeah, where we gonna be in 2-3 years? Fuck man, my goal is to burn it up so, by then, I'm out. Or rich. Or both. :)

Paul Markham 10-19-2010 02:15 AM

Quote:

Originally Posted by 2intense (Post 17619363)
I will not read...............

Which is sad when you think it's about the only thing the buyer cares about, the only thing that puts bread on your table and the key to conversions.

If a site it converting at 1-100. 99 are saying no after landing on the tour. If you think 10 people have to look at the samples the affiliate has. That's 990 saying no or not being motivated enough to even look at the tour or get their CC out. Other reasons besides content, but content is one of the main reasons.

Quote:

Originally Posted by reformednanpa (Post 17619748)
This thread is filled with awesome ideas, I swear if I had the capital to go with a few of these ideas...

As I demonstrated some people have the budget to do it. They still go down the road of adding too much of what they already have in the belief more of the EXACT same makse people want to buy more.

Quote:

#1 is the type of site I have been looking for for my own enjoyment for ages, you can be sure a ton of people would love it.
Finding the thing that tickles the buyers fancy enough to buy is the key to selling. What ever you're selling, except baked bean type product. Some people in porn think on the baked beans level. Stack the shelves with the same stuff and some will buy. Today less and less buy.

Quote:

Originally Posted by Anthony (Post 17619754)
Paul, this is happening every day in Porn Valley. We've done one ourselves a few times, with Sunny Lane, and Sabrina Deep.

Yes some DVD production houses still have the budgets and employ the people who can produce innovative and good content. As much as some flame them, they still have the money to spend.

DamianJ 10-19-2010 02:43 AM

Quote:

Originally Posted by Paul Markham (Post 17621125)
If a site it converting at 1-100. 99 are saying no after landing on the tour.

So, change the tour?

A/B split test your tour, change some variables*, work out which is converting better, rinse and repeat.

They won't know how stella your content is, how often you update, or how great your camshow/live porn shoot/ other unoriginal trick is if they don't get past your tour.

http://www.google.com/websiteoptimizer/features.html

This has even prompted me to write a quick "how to split test stuff" post over at www.adultmarketing.co.uk




*pictures, video clips, colours, fonts, layouts, copy, buttons, calls to action, offers, etc

Paul Markham 10-19-2010 05:02 AM

Quote:

Originally Posted by DamianJ (Post 17621160)
So, change the tour?

A/B split test your tour, change some variables*, work out which is converting better, rinse and repeat.

They won't know how stella your content is, how often you update, or how great your camshow/live porn shoot/ other unoriginal trick is if they don't get past your tour.

http://www.google.com/websiteoptimizer/features.html

This has even prompted me to write a quick "how to split test stuff" post over at www.adultmarketing.co.uk

Change the design, text, content or what?

*pictures, video clips, colours, fonts, layouts, copy, buttons, calls to action, offers, etc

Agreed some sites could do with a change in design. But no matter how good the design is, how great the text is, often the content offered lets it down. The same canned porn scenes seen a 1,000 times before, a single theme done over and over again. The same way, same location, same shooting. How often does a surfer hit a site and think to himself "Why would I want to see a months supply of this?"

So how good is 3wayscash?

Got to be honest and say whoever is shooting http://www.lollybadcockxxx.com/videos has a clue. Great content, great girl, great shooter, loads of updates makes me think lots more inside. Good stuff. :thumbsup But a tour 800 px wide?????

Then http://www.cherrysdirtbox.com/home left me thinking nothing worth buying here. :Oh crap

The difference is the content on the tour. Design will never cover up bad content.

DamianJ 10-19-2010 05:28 AM

Quote:

Originally Posted by Paul Markham (Post 17621369)
Agreed some sites could do with a change in design.

You miss my point.

Design is never, ever 'finished'. Some sites don't *need* a change in design. They ALL, without exception, would make more money by split testing tours and changing variables from the knowledge gained from the tests on a monthly basis. Even Gary and DVTimes can understand that.

DamianJ 10-19-2010 06:12 AM

more on testing here

this time about how google tested google instant.

andrej_NDC 10-19-2010 06:24 AM

Paul, please stop. Seriously.

Paul Markham 10-19-2010 07:31 AM

Some good points.

Quote:

Originally Posted by DirtyWhiteBoy (Post 17620037)
While on one hand I agree that everyone just copies whatever is selling at the time (but how many ways can you really fuck someone on video?), on the other hand making something "better" or trying to find a new way to fuck someone is not going to bring in sales.

How many times? After 33 years shooting porn I would say limitless times.

If doing something better or a little different won't bring in sales, then we as an industry are truly fucked. There is no other way to sell a repeat buy product than to find a better way or giving it a new twist.

Quote:

It is a different time now, look at the traffic the big tubes have for example. Their quality is SHIT, but they have all the traffic. Why? 1) It's free. 2) Because you don't really need amazing quality to rub one off. Their sheer traffic numbers do not lie and none of us can say their stats don't count. People just don't care like they used to. That plus, "produced" porn sucks, no matter how "good" it may look sitting next to a bunch of other shitty porn. Hence the popularity of true amateur sites, wife sites, GF sites and so on. Though, the bigger companies have murdered many of those niches as well with fake shit, but at the end of the day it doesn't even matter to a guy with his cock in his hand.
If Tubes are pirating the content and it's shit. That proves my point about the content this industry produces is mostly shit. :1orglaugh

The only way to compete with them is to go the route of producing something better than the rest and making sure Tubes don't have it. There's no other way I can think of.

Not sure what you mean by produced porn. Yes many producers are simply bad at producing porn, letting models fake it, not knowing angles, how to set it up, etc. If you're talking about the Vivid, Digital Desires end of the business you're letting personal tastes cloud your judgment. They sell enough to be able to fund those productions. As you said the numbers don't lie. :1orglaugh

The main attraction today of "Amateur" porn is the participants doing it for real. Any producer who allows porn actors fake it should realise it fucks up his sales.

Quote:

Shit, I can beat off to 95% of the TOURS out there. Then add all the free porn on top of that? Yea, I have some pay sites but I have no fucking idea why people still join them other than the fact that what I shoot thankfully most companies can't get their hands on, or at least if they do they ruin it with sites that are not authentic. But even then, while I do my best to get my videos off the free sites and file sharing, all of my competitors remain. Why join my site when you can get the same thing for free?

Honestly, this whole "give as much porn away for free" thing was the dumbest thing the industry has ever done in a long history of doing dumb things. The only thing dumber than that, was trying to compete with that business model and copying them! Well, look at us now. :1orglaugh
Yes we give far too much away. It started years ago and has increased ever since. If the only marketing strategy is to give more and more away. It's a slamming indictment on this industry.

And if you shoot what 20 other people shoot, then getting yours off pirating sites isn't going to work. Your content has to be different from the other 20 to make it work.

Quote:

Pandora's box has been opened and there is no closing it. The industry will continue to incestuously molest itself until there is nothing left but a few major players who own it all. You can see it in play already, it is now just a matter of how long will it take for everyone else to close up shop. Just imagine 2 - 3 more years of this craziness and where we'll be. :1orglaugh DMCA MUST be changed (and fast) or it's curtains for many of us.
Agreed. And most of the industry sits by and watches. Or submits content to Tubes. :upsidedow

I believe soon action will be taken on piracy. Question is will it be effective? Allowing a publisher to hide behind a clause to protect hosting companies is ludicrous.

Paul Markham 10-19-2010 10:18 AM

[QUOTE=MisterPeabody;17620065
Paul: Too much fucking work man, too much fucking work. Most people in this biz can barely function yet we're supposed to do ALL THAT just to keep members? Bah.[/QUOTE]

So what are we all meant to do. Nothing and wait for the end?

Even when sponsors were making money hand over fist they were reluctant to spend on content.

Here's a message from a client via Skype.

Quote:

i was reading your post about what does it cost to shoot good content, good article Paul
how long does it normally take to return on your investment in content provider?
And my reply.

Quote:

Depends on the content. The content store would never of funded our production. It was the magazine sales that did that.
Internet sales at one point over took magazine sales. But that was only because magazine sales were able to fund us shooting so much. I seriously doubt if we would of shot as many multi girl or boy girl scenes without the sales to magazines. And the DVD were bonuses.

Over the years some have made $10,000 via the content stores. But it takes 4-5 years for most to get there. And some only made $3,000 on the stores.

Most content providers never had another source of income for their and reverted to shooting a lot of custom.

Paul Markham 10-19-2010 11:33 AM

Quote:

Originally Posted by VHNet (Post 17620549)
Paul -- I see one common theme with your 2 ideas....

Giving customers the impression that these are people outside of the 'online adult industry' that are being caught on a sort of candid cam (Fresh faces, amateur, whatever you want to call it).

OR

Allowing people to "visit" places virtually that they only dream they could in real life. I.e. a brothel in a foreign country.

Maybe I'm wrong, I don't know.

Spot on. The one thing that Tubes, Torrents or 95% of paysites can't or won't do is the inter active experience. Not what web cams do. More like "It could happen to you, if you come here." They won't but the idea they would is all it takes.

Paysites throw up videos the likes of which are free everywhere. Spend most of their money throwing traffic at it and dumb founded when conversions get worse and worse. It's like we found a format that worked years ago and now we're unable to change.

Neither of the ideas are mine. I saw the live shoots idea on a cable program Euro Porn. I adapted it to fir the Internet better. The tour of brothels was an idea an editor gave us of shooting sets of girls in brothels here in CZ. Did quite a few and he paid us a lot over the top for them. Because his readers loved them. :thumbsup

Paul Markham 10-19-2010 01:04 PM

Quote:

Originally Posted by DamianJ (Post 17621429)
You miss my point.

Design is never, ever 'finished'. Some sites don't *need* a change in design. They ALL, without exception, would make more money by split testing tours and changing variables from the knowledge gained from the tests on a monthly basis. Even Gary and DVTimes can understand that.

Design is important, but it's only the first step. It's what catches the users eye. After that it's the content that convinces him it's worth his time and money. As I showed you with 2 of the sites from a sponsor you say you advise on marketing. Both with similar designs.

One has great content that interests me, the other has nothing and has me hitting the back button.

All the "Action to Buy" buttons in the world doesn't cover bad content. Otherwise it would be so easy.

Also getting a great design is easier than getting great content. So it's a never ending race with people leap frogging each other. This thread is about the few who can change what they sell.

Paul Markham 10-20-2010 04:23 AM

Lets start the day with some positive ideas on new twists to shoot porn. And how to eliminate "porn star" acting from useless girls.

DWB is spot on a lot of porn consumers get immediately turned off by girls faking orgasms badly. Good faking is fine, the problem is when some girl without a clue or is copying some bad faking she's seen tries to do it.

So download a couple of poor faked orgasms and some good or real ones or better still your work of girls having good orgasms. Show the girls the bad ones and explain to the girl this is not what you shoot or want. If the girl does it the scene starts all over again.

Then show her the good or real ones and tell her this is what you want and it can only be achieved by very good faking or a girl having a real orgasm and hamming it up for the camera. Showing a girl a really good real orgasm turns most of them on. Shooting her straight afterwards gives the shooter a lot more chance of her delivering a great scene. :winkwink:

On solo girl with the girl talking to the camera it's IMO essential. Because as the girl gets turned on she changes her character and goes from a girl doing a scene to a girl fucking her brains out. The difference is money in the bank.

Hard parts. Girls who "Do it their way." Explain to them gently that you can't sell bad porn and they are free to go home if after seeing their way, its not good. Letting a model control the shoot is 9 times out of 10 condemning the shoot. Shooting solo 5 scenes in a day isn't possible if you expect the girls to orgasm for real. Shooting 3 couples scenes in a day makes it tough. Shooting in a stop start method disturbs the girls concentration. Getting the girl to keep grinning into the camera when shooting a couples scene also puts them off.

So some new twists on old ideas.

1) Fucking a porn star. Most men fantasize about fucking and porn star and a lot think porn stars work as escorts. So put the two together. Guy phones an Escort agency specialising in porn stars. She turns up and fucks him as an escort.

It could be two guys with them switching the camera. One guy with a camera on a tripod. Or the best way IMO is to have a couple of cameras concealed and the scene is shot as a variation of voyeur. With the porn star not knowing she's on camera. Two cameras to catch the angles would be great.

2) New twist on the Bangbus theme. Instead of picking up a "straight" girl you pick up a student trying to earn some extra cash street walking. There's no stupid intro and trying to persuade her to fuck complete strangers. She's trying to earn money doing a bit of free lancing. Shoot it in a University city. Or just the intro. Ideal way to shoot girls in places like Brno, CZ. Make out the girl is doing it for $30. Because that's the price here.

Shooting it in a camper van like this. Gives the benefit of having a place to chat to the girl, find out who she is and a place for her to fuck. Could be solo girl and the guy doing the pick up just wants to see her masturbate, picking up two girls for a lesbian scene or a girl fucking in the back of a van.

Could be shot voyeur without the girl knowing.

Paul Markham 10-20-2010 04:39 AM

Here's a variation of one of my ideas that fits superbly sites like Twistys and Only Tease.

It's about getting the members involved.

Organise a shoot, once a month or week or when ever. When members can come along, listen/watch someone like Dean shoot or give advice and then shoot the girls themselves. Also a great way to shoot behind the scenes material.

For guys who want to jerk off for 10 minutes and get on with their day it won't work and if they are your target market times must be tough. They are on Tube sites. For members who want to dram about meeting and maybe shooting top models it's great.

Can't base a site on it, but you can give your site an added level.

So who else can think of an adaption of an idea to fit their site?

Damian, it would go down a treat with sites like Lolly Badcock.

Some models would love it and some would not. You need a good bouncer close to hand.

DamianJ 10-20-2010 05:03 AM

Quote:

Originally Posted by Paul Markham (Post 17622952)
One has great content that interests me, the other has nothing and has me hitting the back button.

Thing is Paul, as I keep trying to explain to you, I don't give a flying shit what you, or ANYONE else thinks. THE ONLY thing that matters is the bottom line and how to increase that from split testing.

Quote:

Originally Posted by Paul Markham (Post 17622952)
All the "Action to Buy" buttons in the world

They are 'call(s) to action' not 'action to buy'. It's sweet when you try and join in though.

Quote:

Originally Posted by Paul Markham (Post 17622952)
Also getting a great design is easier than getting great content.

Why does no one do it then?

Quote:

Originally Posted by Paul Markham (Post 17622952)
This thread is about the few who can change what they sell.

Well the thread should be about how to test and measure what you are selling and then use the business intelligence you gain from the testing to improve your conversions.

Certainly swopping out some pictures and videos is one thing to test. But there are 10 other things that are equally if not more important.

DamianJ 10-20-2010 05:07 AM

Quote:

Originally Posted by Paul Markham (Post 17624722)
L
So some new twists on old ideas.

1) Fucking a porn star. Most men fantasize about fucking and porn star and a lot think porn stars work as escorts. So put the two together. Guy phones an Escort agency specialising in porn stars. She turns up and fucks him as an escort.

It could be two guys with them switching the camera. One guy with a camera on a tripod. Or the best way IMO is to have a couple of cameras concealed and the scene is shot as a variation of voyeur. With the porn star not knowing she's on camera. Two cameras to catch the angles would be great.

2) New twist on the Bangbus theme. Instead of picking up a "straight" girl you pick up a student trying to earn some extra cash street walking. There's no stupid intro and trying to persuade her to fuck complete strangers. She's trying to earn money doing a bit of free lancing. Shoot it in a University city. Or just the intro. Ideal way to shoot girls in places like Brno, CZ. Make out the girl is doing it for $30. Because that's the price here.

I am not having a go (for once), but do you REALLY think they are new ideas?

Or are you just trolling, posting really old ideas and calling them new to get me to post calling you out?

Paul Markham 10-20-2010 06:07 AM

Quote:

Originally Posted by DamianJ (Post 17624789)
Thing is Paul, as I keep trying to explain to you, I don't give a flying shit what you, or ANYONE else thinks. THE ONLY thing that matters is the bottom line and how to increase that from split testing.

Porn selling is about selling a repeat buy product. All the testing in the world won't cover up bad content. If the site has crap content that 100 other sites have similar, or just bad content tweaking and testing a design on the tour is pointless. Because the surfer hits the site and moves on. Because the content didn't meet his needs.

Marketing for newbies.

Attention, getting a customers attention. Like the name of a porn star Lolly Badcock.
Interest, set off by the content of the thing that grabbed the customers attention. Can be text or samples.
Desire, relies entirely on what the customer is being offered. If he's seen it 1,000 times before for free, or it's bad he moves on.
Action, and here is where the buttons come in.

Design is about the first step and the last. If you don't get the middle two right the whole process collapses.

Quote:

They are 'call(s) to action' not 'action to buy'. It's sweet when you try and join in though.
GEE, I got the words wrong. Grow up please.

Quote:

Why does no one do it then?
Some do.

Quote:

Well the thread should be about how to test and measure what you are selling and then use the business intelligence you gain from the testing to improve your conversions.

Certainly swopping out some pictures and videos is one thing to test. But there are 10 other things that are equally if not more important.
Then go start a thread of your own. It's about the product we sell. The title says ONE WAY to increase sign ups and retention.

Start your own thread and don't troll mine.

Quote:

I am not having a go (for once), but do you REALLY think they are new ideas?

Or are you just trolling, posting really old ideas and calling them new to get me to post calling you out?
Go read where I said none of them are new or mine.

Keep bumping the thread please.

Paul Markham 10-20-2010 06:24 AM

Quote:

Originally Posted by reformednanpa (Post 17620392)
Porn webmasters... god. In general, I just think most webmasters have a knack for completely piss poor analogies. If one girl was as good as any other, why on EARTH is it even possible for solo girl sites to stay in business? If rubbing one off to any crap quality tube video is 'good as any other', ... why on earth are mainstream BlueRay seeing decent growth when DVD was already plenty good?

The point is some people get addicted to a certain girl, and sign up for her solo site.

This is my view of many solo girl sites.

When asked by two of the guys who wrote the book on solo girl sites to shoot some Czech girls. They were unable to pay $400 a scene, shooting 4 a day. They wanted us to shoot 5 scenes a day for $1500. For a total of 40 scenes. Yes $12,000 for a sites entire set and video content.

When asked if one girl we had would sign up exclusive for them. They offered a contract worth $20,000 a year. :1orglaugh

Very very few solo girl sites can afford to employ a girl full time.

Basing a business model on thinking porn buyers will "fall in love" with a girl in a porn scene is ludicrous at best. Retention in those sites tells the truth.

Quote:

There are some shitty things going on. But it doesn't mean that the human desire for novelty will ever disappear. I see movies at the theater because they are brand spanking new and there is something exciting about that. Every once in a while, against my better moral judgement, I surf a tube site and download a bunch of flv's with Orbit downloader. A lot of them get deleted. Some of them have a girl that is so charming though -- that I literally DELETE the file after 2-3 minutes and promise myself to signup for the site because I don't want to spoil my enjoyment of the particular girl in shit ass quality when I could enjoy her in HD.
Spot on. This industry has turned around 180 degrees in the last 3 years. Yet people still insist on putting out the same old content, good or bad, they've been doing for the last 10 years. Novelty catches people eyes, no matter how much you tweak a tour, if it's full of the same old tired scenes it won't sell.

If the girl is not interesting enough, even in a great new twist of a scene, it won't sell well. And for me if I see ten scenes from the same site are all the same I turn off. Even the best ideas, best girls get boring if repeated time after time. I don't usually like sequels, we seem to think making sites full of them works. That's my personal tastes.

DamianJ 10-20-2010 06:26 AM

Quote:

Originally Posted by Paul Markham (Post 17624914)
Porn selling is about selling a repeat buy product.

Who said it wasn't?

Quote:

Originally Posted by Paul Markham (Post 17624914)
All the testing in the world won't cover up bad content.

Who said it would?

All the content in the world will make no difference if your tour is shit. They won't get to see it.

Quote:

Originally Posted by Paul Markham (Post 17624914)
Marketing for newbies.

Attention, getting a customers attention. Like the name of a porn star Lolly Badcock.
Interest, set off by the content of the thing that grabbed the customers attention. Can be text or samples.
Desire, relies entirely on what the customer is being offered. If he's seen it 1,000 times before for free, or it's bad he moves on.
Action, and here is where the buttons come in.

"AIDA is a nice theory but if it was blindly followed in all marketing departments and worked every time, robots would be doing sales copywriting not humans."
http://www.ecommerce301.com/ecommerc...ith-aida&id=86

Aida is very old fashioned nowadays. It is from the 50s. No wonder you like it. It is used mainly for telesales. Also, you get Desire wrong (no surprise there). Desire is the stage of the sales process when you make the surfer desire your products. I can make anyone desire anything. Fuck all to do with the content. That is why McDonalds can create desire. Why ITV can create desire.

Also, Action is not 'where buttons come in'. You could certainly use some buttons, corner flashes, starbursts etc, but unless your *copy* makes them want toperform an action, they will not perform an action.

DIPADA is a more modern framework that adds in what AIDA missed, if you need to rely on out-dated ideas to sell things.

However, much more important is that nowadays, in an interconnected marketplace, that sort of 60 year old approach to sales doesn't work. Read my blog for some more modern takes on how to market. And read www.cluetrain.com to see how modern marketeers have moved on from such out-dated tactics.

It's sweet that you tried to patronise me, but really, you need move on from sales techniques invented in 1953.

Quote:

Originally Posted by Paul Markham (Post 17624914)
GEE, I got the words wrong. Grow up please.

Just trying to help you out. Would hate for you to make yourself look stupid because you get very basic language wrong.

Quote:

Originally Posted by Paul Markham (Post 17624914)
Then go start a thread of your own.

Boo hoo.

Quote:

Originally Posted by Paul Markham (Post 17624914)
Start your own thread

Boo hoo

I'm sorry you don't like it when I point out you are wrong and explain why you are wrong. And then post other things that are better.

Agent 488 10-20-2010 06:35 AM

Quote:

Originally Posted by Paul Markham (Post 17624722)
So some new twists on old ideas.

1) Fucking a porn star. Most men fantasize about fucking and porn star and a lot think porn stars work as escorts. So put the two together. Guy phones an Escort agency specialising in porn stars. She turns up and fucks him as an escort.

It could be two guys with them switching the camera. One guy with a camera on a tripod. Or the best way IMO is to have a couple of cameras concealed and the scene is shot as a variation of voyeur. With the porn star not knowing she's on camera. Two cameras to catch the angles would be great.

2) New twist on the Bangbus theme. Instead of picking up a "straight" girl you pick up a student trying to earn some extra cash street walking. There's no stupid intro and trying to persuade her to fuck complete strangers. She's trying to earn money doing a bit of free lancing. Shoot it in a University city. Or just the intro. Ideal way to shoot girls in places like Brno, CZ. Make out the girl is doing it for $30. Because that's the price here.

ha ha wtf man there are dozens of sites just like that already. time to put away the club magazine from the 70s and turn on the internet box and educate yourself before you teach. :2 cents:

Agent 488 10-20-2010 06:38 AM

Quote:

Originally Posted by Paul Markham (Post 17624960)
Basing a business model on thinking porn buyers will "fall in love" with a girl in a porn scene is ludicrous at best. Retention in those sites tells the truth.

this is exactly why some solo sites work and have the best retention. :helpme i think you need a nap dude. :upsidedow

DamianJ 10-20-2010 06:59 AM

"new twists"

lollage


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