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Twitter starts ads on Users' streams

Would be interesting to see how this plays out...

It's follow based not contextual based so I am under the impression it's going to be weak...

Source: http://adage.com/digital/article?article_id=146822

Quote:

NEW YORK (AdAge.com) -- Starting today, Twitter will drop advertising into individual users' Twitter streams, also known as timelines, according to people familiar with the matter. Longstanding Twitter advertisers Virgin, Starbucks and Red Bull have bought into this new service.

Marketers have already been able to buy what is called a Promoted Tweet that appears at the top of searches on Twitter.com. But this new kind of paid ad would appear in a user's Twitter stream regardless of whether they follow that advertiser or search for anything on Twitter. Users will be targeted based on the kinds of people and products they already follow, though not all users will necessarily see ads. For example, someone who follows other coffee companies or who follows people who write about coffee would be a target candidate for a Starbucks-paid Tweet.

Only can be viewed by those using hootsuite for now I believe which is about 1 million users.

True DateDoc. It's not really much of a story, yet.

I just read the same thing at another site ... it will be interesting to see how this looks and what the reaction is. As an advertiser, I'm happy to see any new advertising opportunities (although I'm not sure what their restrictions would be on adult). As a user, I would be afraid of the competition popping tweets into my business tweets, or on my personal account I would be annoyed if it looked like I was personally recommending a particular company or product. But I guess that's why they are testing it on a segment of the Twitter population first.