Doing something different...[MARKETING IDEA]
 

Anyone seen this done before?

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I am sure this would work. And it is really off the wall.

*All* tours look the same. Pretty much. Don?t they?

Why?

Because you are all lazy and just copy something you like. More or less.

So, Seth Godin said to do something people never do in order to get stand out and create attention.

Here is the idea.

Make your landing page a forum.

Wait. There is more to it.

So, you are promoting ? say ? big tit porn. You buy www.bigtitfanforum.com and you push your PPC, or whatever, traffic to it. They land, they see lots of posts with lots of pics of big tits. But they cannot see the pics without registering. Stage one. You have their email. You know they like big tits.

Then you wait. You add more posts, you encourage them to post and of course, ALL round the forum and in every post are links to join your big tit pay site. They stay and keep looking at posts. Stage 2 complete. They now trust you.

Then, at some point, they see a girl with amazing tits and they love her and join the site.

Stage 3 complete.

From, of course, www.adultmarketing.co.uk

Sounds like a winner to me.

I honestly think the solution to this whole mess is to lower the prices of membership. Instead of selling one membership for $34.95 you sell 10 at $3.49 or 5 at $6.99. Work with volume like Walmart does.

Most people wont take the time to do something along these lines as its not the get rich quick they think porn is..


Great idea though.

People who want to join will join at any reasonable price. Lowering your memberships to such a low amount is unlikely to increase conversions a great deal. The hardest part of the equation is getting people to pull out their credit card at any cost. :2 cents:

I call bullshit. $3.50 or $7.00 is a lot easier to swallow than $34.95 or $29.99 for the vast majority of the public. For the price of one cup of fucking coffee at Starbucks you get 30 days of unlimited access, seems like a no brainer to me. Especially given the state of affairs economy wise. Fuck, get really creative and make them 15 day memberships. There is a plethora of ideas you can implement, but I believe you have to start with cost first.

Calling bullshit and presenting hard proof are 2 different worlds. Where are all the $9.95 tours from Platinum Bucks, Adult.com, etc.?

Low monthly fee's = no money to pay affiliates. No affiliates = no traffic. So in "theory" a $3.50 or $7/mo membership might sound good ... it just wont work due to opportunity cost.

So your idea is to create a forum that you have to register to view and put ads on that forum that are based around the niche of the site you created???

from what programs said on here is that lower price points did not increase sign-ups. just what i read here. i am just a lowly affiliate.

another great tip from damian!

You are failing to understand the disconnect between someone viewing a web site and their credit card. Most of the battle is getting them to use the card in the first place, cost isn't a major factor at that point. There is also a valid counter argument that reducing pricing devalues the deal, heck there the psychology at work here, in the mind of many surfers something which costs $7 can't be as good as something which costs $29.95.

Using Walmart as an analogy is flawed. Walmart has cheap shit because the cheap shit is made in countries where cheap shit is possible. Porn has a cost to produce and inevitably this is passed on the to the consumer. If you factor in all the costs of running a successful site you need to extract alot more than $7.00 out of every member.

Yes.

It's a slow-burn landing page designed to build trust with your potential customer before you ask them for money.

It also gets you a working email address for the conf code to be sent to. That obviously is worth a great deal on its own. If you know what to do with it.

:thumbsup

Email addresses gained in this fashion are valuable. You have opened up a direct pipeline to the inbox of someone who has a specific interest that you know about. It's not like someone signing up for a mailing list on a whim who forgets about it later on. Email addresses from forum registrations or most other kinds of registrations to sites are much better than mailing list signups IMHO.

So the idea is a surfer looking for porn pictures or video lands on a site with no pictures or videos and has to register to see them.

And what would you give affiliates to drive traffic to the site?

How well do you think it would it compete with freeones or pornhub?

As for price we know what keeps prices. How about a 30 day membership meaning a 30 day membership of days the member logs in and not calendar days. Can be 3 to 300 days membership so adjustable.

yes the idea is ok
I would say that 50-60% of ideas are sustainable. As long as they make sense...

But the idea is 0.01% of a successful project.

Now it's more a matter of working on the product, getting it to what it should be... and that's 99.99% pure work, just following your ideas guidelines, never give up, never quit, work with the best designers, best programmers, best traffic sources, best affiliates, etc

Forums are hard work to start up from nothing.
Disposable email?

Sury the problem is that people will want to post stolen pics onto your forum.

So you end up having to monitor it all day and night.

As such people are put off and use other forums.

From what I can see are that the forums that do well are full of stol;en content, and the dead ones are not.

Yup. You *can* read!


Who mentioned affiliates?

Ah, you can't read...

It is an idea for a new way to look at a landing page. It is not a website, per se.

Let me explain. Surfers are bored of landing pages. They have seen them all. However pretty, however enticing, however perfectly crafted your copy, it is still just another landing page.

So, why not try something different?

Replacing a landing page with a forum that lures in the surfer and builds trust with them.

It is not intended to be anything vaguely similar to freeones or pornhub. Sorry you got confused Gramps.

It's meant to get them in, and get them some great content that they explore themselves. This 'pic hunting' process may well make them more inclined to get involved with your brand/bird to the point where you can ask them for money and they will say yes.

Not tried it yet, just thought I would share an idea. Sure I will persuade one of my clients to give it a go, when I do, I will share the results.

It's difficult to make it work. Not many people would sign up to post on the forum, perhaps. Bots and spam are likely to be high amounts.

:1orglaugh:upsidedow:1orglaugh

So no affiliates driving traffic. So SE traffic or bought. I see the sense in that. :thumbsup

Then the surfer who will want to see porn will hit a page full of text and be told to sign up to see the content and will be so impressed he will sign up. Or will go back to where he came from and look at free stuff that does not require a sign up. :Oh crap

Or the guys who are more interested in text and chat sign up to read and chat. :Oh crap

Here's a marketing idea that will rock a few.

Find girls who really know how to turn guys on and not just show lumps of naked flesh. Find shooters who know how to get something extra out of these girls. Have a long discussion with the shooters about how to create content that's truly different from so much filler content around. Then a budget that allows the creation of better content.

Don't make every scene a clone of the last one. We have to realise we're in the business of supplying a months entertainment. And your idea is reliant on the free content, after they signed up to the forum, being good enough to turn a reader and chatter into a buyer.

Then put it onto a site that makes the surfer get think "Shit this is good." And some get out their CCs.

Let's face it we've tried the route of crap content and throwing endless streams of traffic at it for years and can see how well it works today.
</sarcasm>

A few sites do it. Twistys, FTV to name two. So it can be done. They get talked about on forums for free.

Look, I'm not going to argue about cheap memberships as it pertains to affiliates but people keep making the same arguments about the old ass $10 sites.

THE TOURS SUCKED, THE SITES SUCKED, THE CONCEPT SUCKED BECAUSE IT WAS MORE OLD TIME WEBMASTERS DOING WHAT THEY THOUGH WOULD PUT THEM IN THE NEW INTERNET AGE AND THEY FUCKED IT UP EVERY STEP OF THE WAY.

Another stupid argument. $7 is plenty of money to make a profit if it increased sales and retention but affiliates wouldn't buy it and everyone wants the fast money so even a 1 year plan is too long for them.

Sometimes I think you pretend to be more stupid than you are.

OBVIOUSLY, even DVTimes can understand affiliates COULD send to this, it would work just the same as anything else. Just that as it is an unusual idea some affiliates, like you, wouldn't be happy trying it. So the idea initially was to try it with this stuff called "inhouse traffic" you should try it some time.

That's exactly right Paul. He will be looking for - say - big tits. And land on a forum with lots of big tit picture in it, he will be able to see there are lots of big tit pics but will be unable to actually see the pics without a valid email.

Or, he hits a landing page with some sales text and a couple of pics of birds with big tits.

No idea what you mean here. The idea is the guys DO sign up. And read. And chat. And build this thing called trust with your brand.

You will find with that trust in place, marketing to them will be much more successful.

Yes Paul. Awesome idea. Make a good site. Something you've failed to do in your 85 years in the business.

I know all this is a bit over you head.
Bless you for trying though. It's sweet.

I guess you're serious. I thought you were joking since this has been going on for as long as I can remember.

Originality is almost impossible in this day and age. But yes. I was serious, I've never seen it done, so can you send me a link to someone doing this please? I'd love to see how it's been implemented.

I 'd like to see:

Ad link -> Forum link -> Pay site link

Look forward to your post.

Not just a link to a forum, because obviously that isn't what I am suggesting at all.

Thanks.

The big problem is do you allow people to post pics?

If not then the forum will die.

If you do, some sod will post a pic of his 15 year old girlfriend, she may look 26, buut then people find out, and your in bother.

One of the things we have to realise when marketing porn. Is that the buyers are mainly the same people, there's a deluge of free porn, there's a deluge of paid porn, we've been doing this for over 15 years on the Internet, the buyers are wise, knowledgeable and been around for years.

We're marketing a continuously bought product by the same people. Like office stationery, not a rare buy like a chair or desk. For most. :)

Not a perfect example but the closest I can think of for now.

The marketing is different.

Today if someone wants to jerk off to any porn what ever the niche, except micro ones, the consumer is spoiled for choice of free porn. We have to think differently and realise he needs more than he did to entice him to sign up in 2010 than he did in 2000. Or even 2009.

He needs porn that will hook right into his fantasies. Speak to his imagination in such a way that he wants a lot more. And keep it off free sites. Robbie's site of Claude Marie is a good example of that.

Selling good porn isn't tough. Selling bad porn is. Creating good porn is tough. Creating bad porn isn't.

With a forum you will end up with mostly readers and chatters. When they visit the site and see the same old content available for free on Tubes most will go to Tubes to jerk off.

Please fuck off, you are too stupid to post in this thread.

It is NOT MEANT TO BE A FORUM.

It's a landing page.

i dont think just text will cut it for them to be interested in registration

if they cant see at least some photos you will end up with a big bounce rate

and if that is the case i still think a landing page with pics/vids is better

but the gaining trust part is a good idea

sorry

i got confused when you posted this:

I read it as, make a forum.

I am a bit thick like that.

Its a bit like somone on tv said to make a cake you add sugar. i missunderstood that and i added sugar.

silly me.

idea needs a lot of work.

No doubt. It is embryonic. I find sharing ideas often leads to things that makes them better, though.


Then DVTimes posts and I realise I am pissing in the Atlantic.

He's got me confused as well. I thought it was a forum where people sign up to see free pictures and video. Now it's just a landing page with adverts. But;

So it's a landing page with posts with pictures they can't see. And affiliates can send traffic to it? The question is why if they have to wait until they see a girl they like and don't, assuming the cookie still works and they don't ask for more free content of her. :Oh crap

As you said it's in it's embryo stage. And needs aborting. :1orglaugh

Damian, yes I've been in this industry for 33 years and still making money. :thumbsup

yes

but its probable due to me nopt being as clever and as wise as Damian to understand.

I have an idea too.

what you do is put a tube site as your lading page. but its not a tube site. people have to sign up stood on one leg. then they post the link to a chimp sat in london zoo, who then posts you a link back.

that link takes you to a tgp but its not a tgp but a can of oil.

you pour the oil on your hands and it makes you want to join the site.

---

My idea makes as much sense as Damians.

That's seemingly very easily done, love.


Yes. You can think of it that way if it helps you wrap head round it.

You know forums, right? Surfer forums? They all tease them into reg'ing by denying non-reg'd members the ability to see pictures. This is nothing that taxing. Do keep up.

That isn't a question.


Why?

Because you don't understand it? I think I will go with the majority of people here who liked the idea. You funny little old man.

Sorry, I thought you've retired? Are you lying now, or lying when you said you've retired?

BTW, and this is for you and Gary, those :2 cents:little:helpme gay:disgust smilies :upsidedowyou :(end:) every:1orglaugh sentence :warningwith:mad::mad: are:upsidedow really:1orglaugh gay:pimp and :Oh craplame:Oh crap:Oh crap:Oh crap:Oh crap

Quite a lot of people have been doing this for several years now actually...

There's nothing new to that idea...

:2 cents:

Someone else pointed that out, but hasn't posted a link.

Do you have one? I want to see ad->forum specialising in niche -> paysite

I really would love to see the idea working, I thought it unlikely it was totally new, but when I looked and asked a few people I couldn't see any examples of it.

Loads of niched surfer forums, but not using that as a landing page substitute.

So, love to see some!

Are you going to send them a tin of swarfega to get the oil off again?

I have an idea...people are so used to looking at these pretty tours with all flashy graphics. Do it all in ASCII instead! They'll whip out their wallets and spend the moon!

Oh, to the OP: Your idea is interesting but just not sure it'd work. I think ultimately everyone is fighting for the tiny percentage of people who have never been to a tube, piracy forum, torrent, rapidshare, etc. OR who haven't specifically seen what you've got on those sites yet and it's soo good that they have to pay for it. I think if someone went to a forum and saw they had to register to even see the pictures, most of them would go "fuck this" and go elsewhere. It's not like several years back where "register for free!" was a big deal. Now people are bombarded with sites that want them to register for free. I think you'd have to give them SOMETHING just so they know they'll like what more they'll see if they registered.

As for the whole "make porn cheaper" argument, I can see both sides of the coin...on one hand, if you find someone who's going to pay for porn, they're probably not the type to go "jesus christ, $30? I don't think so!" On the other hand, the kings of "holy fucking shit get your fucking wallet out right now for this shit!" are successful infomercials, and their price points are almost always $10 or $20. I realize different things warrant different prices, but the economy sucks, more and more people have likely either been burned online or have had memberships to things that they've forgotten to cancel and see the additional charges on credit card and flip out.

I'm just a surfer - not in this biz except to sell domains to you all, but that's just my take on it...just because big players aren't right now doing particular price points doesn't mean they wouldn't work right now. I'd also like to note that while it's a cam site, MFC's most basic token package is $20 and they're tearing shit up right now. That doesn't even buy you much that you're not already getting and they still hook people in. For the $10 price level, a good hook IMO would be that for the cost of a movie ticket, you're getting X amount of videos, images, etc.

Completely disagree.. based on customer feedback. :1orglaugh

Main reason I don't join porn sites is the price. I'll fuck my gf for free instead.

I saw this idea on TV once.

1) Build a forum [which isn't as easy as it sounds, and if its shitty who will ever reg or come back?]
2) ????
3) Profit


IMO, the biggest stumbling block is, the surfer has no ability to gauge the product before buying. This makes people hesitant. I don't care if you have awesome videos on your tour. Surfers know that a nice landing page can cover a shitty 20x20 pixelated never updated since 1990 members area.

In my opinion places like nastydollars are doing it right, showing their updates, and giving the surfer what is very close to a real look inside their members area.

But most sites have a shit members area, in which case, yeah, go the forum route.

With the right niche, I bet that would work. For geek girl stuff it'd be brilliant!


So my idea wouldn't work because there are some people that are involved in piracy?

Not sure I follow the link?

Sure, my idea may well not work. It's just an idea, not a finished solution I am selling. But I can't see how piracy knowledge would stop this specific idea working?


Well, that could be said for any marketing material, can't see how it's specific to this idea?

[QUOTE=PornMD;17685933]
I think if someone went to a forum and saw they had to register to even see the pictures, most of them would go "fuck this" and go elsewhere. [/quote

Cool. Here's the skinny. MOST people that hit a landing page do that too.

Thanks for the input, but not sure how your points related to my idea.

Almost...

1) Buy some ads in a niche
2) Send traffic to a forum all about that niche
3) Get their email
4) Get their trust
5) Profit



The point of the forum is to show people the product before buying.

The point is EVERYONE does this nowadays, so surfers essentially STOP seeing the content. They see another updates page with some naked people on it. Same old, same old.

But I would love to see any ideas from anyone else about how to replace the traditional landing page with something new :D

I know several people who are addicted to buying unnecessary stuff on ebay.

One thing consistent with all of them is that there seems to be a magic amount of £20 they will happily throw at something they may never use or will turn up and be utterly useless and that pretty much equals the $30 porn site membership fee. Anything over and they think too hard about it. Anything silly cheap seems to be viewed as quite likely to be shit.

So let's see if I have it.

1) Affiliates send traffic to a site that looks like a forum when the surfer lands on it. Are the sending the traffic to a paysite or forum site?

2) The primary aim is to get an email address so they can see the content on the forum. Then do you spam the email address or not. Will you pay affiliates for an email address?

3) There are adverts on the landing page that are all connected to the sponsor and pays the affiliate if they sign up via an ad.

4) By building trust via the posts, posting and seeing content you get them to sign up to your site. Which was the ultimate goal.

5) They are allowed to post text and content from other sites and other big tit girls on the forum or not allowed to? And this will build trust with all the posts about one site or one sponsor, with similar sites in the same niche?

6) You buy traffic or/and ads that wants to see porn or see a forum?

7) The point of the forum is to show people the product before buying. After you get their email address. Instead of what most sites do via a tour. Will the content of the site be the same as what's on the sites tour or more from the members area?

No they only see the content and ignore everything else. That's what they are looking for on the Adult Internet. If the content is just a lot more naked flesh then that's the fault of the sponsor for not getting content that doesn't pop off the page.

As a marketing genius I expect you to come up with new ideas that work. Not ideas that will clearly fail on so many levels.

As the marketing consultant to so many companies we will wait until some of those sponsors adopt this idea you're so convinced about and you can report back the progress. </sarcasm>

I'll bet a fiver you haven't. Or you are just being deliberately difficult. Old people do that.

I am struggling with this one already Pauly. You had it right in your first sentence. Traffic goes to a forum rather than a landing page. Not a paysite. A forum. This isn't this tricky.

No, the primary aim is to get a sale on your pay site. A secondary effect is that you will get an email address. If you want to pay the affiliate on that you can. This is just an idea. It's not a business plan I am selling to someone. IF you want to take the idea and run with it, cool. If you don't, cool. If you want to give it to affiliates, cool. If you don't, cool.

Have you never encountered an "idea" before? You seem fucking confused as fuck about the whole thing. Bless your little old man socks.

No no no. For the 28th time. THERE IS NO LANDING PAGE. THE FORUM *REPLACES* THE BORING STANDARD LANDING PAGE.

Yes. You have one part right. Have a werther's original as a prize.

Doesn't matter really. The idea is not to make a popular big tit forum.

How on earth do you buy traffic or ads for "people that want to see a forum"?

The idea is you send traffic to a forum instead of a landing page. Are you being deliberately stupid?


Doesn't matter. Whatever you want.

Paul, you don't even understand the idea, despite it being explained about 98398 times to you. How can you judge something you don't understand a failure? How can you call something a failure that hasn't been tested.

It might fail, it might work. When I have tested it I will post results. That is what marketing people do, not that you would know. They have ideas. They test those ideas. They keep the ones that work and disgard the ones that don't. They then rinse and repeat.

They don't keep the same tours for 10 years like you.

No problem, someone has already agreed to test it, so I will post results in a couple of months.

I love your contributions to this board. Your great threads about jokes and stuff are really good.

Are you speaking at Internext this year? I am. See you there?

PS Totally up for anyone who understands the idea to discuss and eliminate the flaws , but sadly you don't fall into that category. It is just an idea.

PPS Thanks for continuing to bump the thread with your asinine comments.

surfers now want fast access, fucking tubes spoiled them

That's what Damian doesn't get. His marketing kills are to land surfers on a site that looks like a forum, but is trying to get them to buy a membership. And he thinks he can get affiliates to send traffic.

Instead of honing this himself and selling it to his clients for his marketing expertise. He spams it on GFY. :upsidedow

Damian doesn't get it. This isn't a good idea, but he keeps hanging onto it. :Oh crap