Price of Mainstream Biz in 2010?
I'm considering selling off one entity of my business and kind of curious to what its value is.
Looking at the last three years, it averages about $180k to $200k in gross revenue and yields approximately 35% in net revenue. Monthly operating costs are around $200 and about $1000 to $1500 in yearly maintenance to technology.
The business is PPC/SEM campaign management through Google AdWords and Yahoo search marketing (MSN/Bing is on the way, but no access to their API to pull reporting yet).
Technology: customer stats reporting, including top level executive summary, keyword, ad and conversion performance reporting dashboards. Also, call tracking services to show reports on phone calls that originated through PPC efforts to help measure ROI.
As well, there is a white labeled solution for partners to private label the dashboard and stats platform so they can sell/market it as their own. For both customers and partners, you have the option to change the amount of the management fee you are charging them and they see that inflated costs in their stats.
The reason I am looking to sell this is because I am working on a few other projects and don't have the time to grow this part of the business right now. Its pretty self managing and requires some maintenance to the accounts and little customer support. I will help train employees and staff on how to manage both campaigns and customers.
Looking at the last three years, it averages about $180k to $200k in gross revenue and yields approximately 35% in net revenue. Monthly operating costs are around $200 and about $1000 to $1500 in yearly maintenance to technology.
The business is PPC/SEM campaign management through Google AdWords and Yahoo search marketing (MSN/Bing is on the way, but no access to their API to pull reporting yet).
Technology: customer stats reporting, including top level executive summary, keyword, ad and conversion performance reporting dashboards. Also, call tracking services to show reports on phone calls that originated through PPC efforts to help measure ROI.
As well, there is a white labeled solution for partners to private label the dashboard and stats platform so they can sell/market it as their own. For both customers and partners, you have the option to change the amount of the management fee you are charging them and they see that inflated costs in their stats.
The reason I am looking to sell this is because I am working on a few other projects and don't have the time to grow this part of the business right now. Its pretty self managing and requires some maintenance to the accounts and little customer support. I will help train employees and staff on how to manage both campaigns and customers.
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