How Does One Build a Mega Paysite?

[visiono]

How does one build a mega paysite such as X-art, Brazzers, Reality Kings etc....?

Do you need to spend a lot on advertising or would promoting watermarked videos on the top tubesites be enough?

Also does anyone know more or less how many active members per month X-art may have ?

[aka123]

Originally Posted by visiono

How does one build a mega paysite such as X-art, Brazzers, Reality Kings etc....?

Do you need to spend a lot on advertising or would promoting watermarked videos on the top tubesites be enough?

Also does anyone know more or less how many active members per month X-art may have ?

With big initial investment. You need to pay for the models, staff and the hosting and such.

I don't know where those companies are listed (public or private), but with little money you can usually get annual report. Just divide their annual income with common monthly subscription sum and you have about the number of members.

[visiono]

I think they would all be private. Let's assume the site goes online today with 50 full scenes featuring 50 models. How would one go about reaching the huge membership base which i assume would be at least 200k ? Don't mind if it takes 2 or 4 years but can it be done without massive advertising expense? If not, what kind of ad budget would be required ?

If the content was awesome and convert really well, could i rely on webmasters and rev share via ccbill for instance to maintain 200k active monthly members?

[myleene]

What can you do out of those?
- Shoot scenes
- Bring traffic / SEO / marketing
- Build sites
- Server administration
- Design
- Write descriptions and/or scripts


Those you can't do all have prices.

[GameForAdult]

I think it is depend what you like to do and what kind of porn you like to produce.
If you plan to make porn with pornstars it will be expensive from the first day.

You could start with Amateurs, hire some good guys, find some nice girls and a very good camera man. Produce a nice punch of videos, make 5 min ? 10 min short promo videos for tube sites to promote your porn.

Then get a good host, get a Nats4, setup your main porn site (the selling site), promote your tube videos to webmasters, make sure you have a working export tool with multi options otherwise webmaster will not promote you videos.

I think you should be good with $10K ? $20K to start, after you need the sales but there is the question who pays for porn?

[aka123]

Originally Posted by visiono

I think they would all be private. Let's assume the site goes online today with 50 full scenes featuring 50 models. How would one go about reaching the huge membership base which i assume would be at least 200k ? Don't mind if it takes 2 or 4 years but can it be done without massive advertising expense? If not, what kind of ad budget would be required ?

If the content was awesome and convert really well, could i rely on webmasters and rev share via ccbill for instance to maintain 200k active monthly members?

How about he affiliate model (that you mentioned), that is norm in adult business? Not that much upfront costs, but of course for example 50/50 rev share costs 50 % of your income. That is how others do it, so could you.

[visiono]

Originally Posted by aka123

How about he affiliate model (that you mentioned), that is norm in adult business? Not that much upfront costs, but of course for example 50/50 rev share costs 50 % of your income. That is how others do it, so could you.

Yes, i am willing to accept these conditions if the webmasters can keep my membership base to at least 100k every month for instance. But, is this realistic? Can i get enough webmasters to make this happen? I mean what is the membership cancelation rate per month? 10% 30% cancel after one month on x-art?
So assuming i have built up the site to 100k active members, will i need 10k new members every month from webmasters to float at 100k?

And ofcourse I must have the best conversion rates of all sites to get so many webmasters correct?

[visiono]

Originally Posted by myleene

What can you do out of those?
- Shoot scenes
- Bring traffic / SEO / marketing
- Build sites
- Server administration
- Design
- Write descriptions and/or scripts


Those you can't do all have prices.

Bring Traffic on Mass level is probably the only thing i can't do. However, seo i can do. If 6 months of full time seo and site building would bring in 100k active members then i would say i can take care of that as well. however, i don't think this can be done with 1 or even 10 seo workers full time during 6 months . can it? you said build sites. like thousands ?

[aka123]

Originally Posted by visiono

Yes, i am willing to accept these conditions if the webmasters can keep my membership base to at least 100k every month for instance. But, is this realistic? Can i get enough webmasters to make this happen? I mean what is the membership cancelation rate per month? 10% 30% cancel after one month on x-art?
So assuming i have built up the site to 100k active members, will i need 10k new members every month from webmasters to float at 100k?

And ofcourse I must have the best conversion rates of all sites to get so many webmasters correct?

I really don't have answers to those questions and those so much "depends". To the last one I can say that you don't need to have the best conversion ratio, but enough good of course. You are not competing from the top position, rather from the position that keeps webmasters promoting you (usually they are in more than one affiliate program).

[visiono]

i now hear the biggest sites only have about 10k max active members. this sounds a lot more reachable. using the affiliate business model starting from zero how is this as 5 month plan?:


70 signups/day x 30 = 2100/month x 5 months

70 signups coming from 70 webmasters? Do I need more or less webmasters sending more signups daily? How long will it take to get the required webmasters to give me these 70 signups daily or 2100 monthly?

thanks

[aka123]

Originally Posted by visiono

i now hear the biggest sites only have about 10k max active members. this sounds a lot more reachable. using the affiliate business model starting from zero how is this as 5 month plan?:


70 signups/day x 30 = 2100/month x 5 months

70 signups coming from 70 webmasters? Do I need more or less webmasters sending more signups daily? How long will it take to get the required webmasters to give me these 70 signups daily or 2100 monthly?

thanks

Not all signed members are going to stay. You really should look what their (competitors) yearly sales is. With 10 000 active members your yearly sales is 3,5 million dollars with 29 $ per month subscripiont. Half of that would be 1,7 million dollars.

So, only and only... maybe you can barely scratch your living with millions of dollars.

[visiono]

Originally Posted by aka123

Not all signed members are going to stay. You really should look what their (competitors) yearly sales is. With 10 000 active members your yearly sales is 3,5 million dollars with 29 $ per month subscripiont. Half of that would be 1,7 million dollars.

So, only and only... maybe you can barely scratch your living with millions of dollars.

Competitors yearly sales? Which of these are public or i can find yearly sales figures on?


Can i assume a site such as x-art would have a 5 month retention per member?

[aka123]

Originally Posted by visiono

Competitors yearly sales? Which of these are public or i can find yearly sales figures on?


Can i assume a site such as x-art would have a 5 month retention per member?

Many sites say at least somewhat retention time as they advertise their sites to webmasters. Check around.

I am from EU area, not from US, but around here private limited liability company is not actually that private as the yearly information is usually public, but usually not the kind of public that you can google it. You must pay something like 10-50 € to get that information. If US is different, get information about some European paysite.

Look at these sources:

http://www.lib.sfu.ca/help/subject-g...annual-reports
http://www.rba.co.uk/sources/finars.htm

[aka123]

Large database about European companies:

http://www.eui.eu/Research/Library/R...l/Amadeus.aspx

About annual reports outside US:

http://web.freepint.com/go/blog/68980


Check Playboy for starters. There is some subscription numbers and such.

http://www.google.fi/url?sa=t&rct=j&....bGQ&cad= rja

[aka123]

But seriously, you won't make it this way. You need much more professional touch. You have against big companies, with much employees, those have studied all kinds of shit and have plenty of experience.

Start with small paysite and have some experience.

[Xxaru Media]

Originally Posted by GameForAdult

You could start with Amateurs, hire some good guys, find some nice girls and a very good camera man. Produce a nice punch of videos, make 5 min – 10 min short promo videos for tube sites to promote your porn.

Then get a good host, get a Nats4, setup your main porn site (the selling site), promote your tube videos to webmasters, make sure you have a working export tool with multi options otherwise webmaster will not promote you videos.

I think you should be good with $10K – $20K to start, after you need the sales but there is the question who pays for porn?

10 - 20K for a "mega" porn site?? You can't be serious!

Asides from the necessary skills and ability required to compete with the top sites, you'd also need a lot of great content... and that means money. Add another zero onto those numbers and then you'll be in the right ballpark

[visiono]

Originally Posted by Xxaru Media

10 - 20K for a "mega" porn site?? You can't be serious!

Asides from the necessary skills and ability required to compete with the top sites, you'd also need a lot of great content... and that means money. Add another zero onto those numbers and then you'll be in the right ballpark

can you elaborate more on "skills and ability to compete with top sites"?
are you talking about driving traffic and getting conversions?

[aka123]

Originally Posted by visiono

can you elaborate more on "skills and ability to compete with top sites"?
are you talking about driving traffic and getting conversions?

I don't have a megasite, but here is my work related bookshelf from left to right, books by topic. To give some hint about the necessary skills. Not all relate to the subject:

financial modeling
financial accounting
marketing
seo
web page design
marketing
marketing
marketing
managerial economics
general business management
corporate finance
web page design
marketing
marketing
marketing
accounting
business management
accounting
investing
investing
investing
brand management
personal sales skills

[aka123]

Originally Posted by aka123

I don't have a megasite, but here is my work related bookshelf from left to right, books by topic. To give some hint about the necessary skills. Not all relate to the subject:

financial modeling
financial accounting
marketing
seo
web page design
marketing
marketing
marketing
managerial economics
general business management
corporate finance
web page design
marketing
marketing
marketing
accounting
business management
accounting
investing
investing
investing
brand management
personal sales skills

EDIT: That is actually just a half from all the books, the rest, less needed ones are on another room. Big companies have often people focused solely on one subject (with general knowledge from the rest).

[Xxaru Media]

Originally Posted by visiono

can you elaborate more on "skills and ability to compete with top sites"?
are you talking about driving traffic and getting conversions?

That, plus all of those things aka123 mentioned. And that doesn't even include content production. If you plan to produce your own content then you can add a whole other slew of skills and abilities to the list.