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Which approach is the best for campaign optimization

Finding the way to make your campaign profitable is probably the most important task for you as an affiliate marketer. There are two different methods that can be used for this issue. They are called whitelisting and blacklisting.


These methods have a totally different approach to the optimization process. Each one has both advantages and disadvantages, but the second one is more preferable. If we look at the two ways of optimization a bit closer, it?ll be clear why.

Blacklist method key features

This approach uses a quite simple principal: you cut the worst placements and leave all the others running. Still, it won?t be so easy as it seems to be. Blacklisting requires persistence and relatively big budget. Surely, there will be some initial losses and you should be able to cover them.


Unlike the whitelist marketers, the ones that use blacklisting work with the whole available market in order to monetize it. For example, if there are 1000 placements, blacklister will cut 50 that don?t work and leave all the others.

Whitelister will do the opposite thing. He?ll use only 10 that are 100% profitable according to his info. And now the situation is the following: whitelist marketer has 10 placements, which were profitable earlier and there is no guarantee for this in the future.

At the same time, blacklister has 950 variants and each one has a chance to hit the jackpot.

This approach aims to create a better traffic funnel. It includes such things as:

1. Choosing the best possible offer (it?s the first thing you should do).

2. Landing pages upgrade to improve the content quality.

3. Creating better ads for your campaign.

4. Focusing on long-term perspective.

And now the best thing about the blacklist strategy. It leaves you a huge space to scale up your campaign, which is almost impossible using the opposite approach. So, if you want to play big, then blacklisting should be your choice.


To be continued?

http://i.imgur.com/H0XypZC.jpg

Whitelist method main characteristics

The key point of this strategy is to focus on something that is undoubtedly profitable (according to your info) and to receive an immediate revenue. Whitelist marketer will choose 10 placements out of 1000 available and work only with them.


This approach is common for affiliates with a small budget. They can’t afford losses because of scarce funds, so they grab the first profitable thing they see. Then these marketers set their bids to the appropriate level in order to get the biggest amount of valuable traffic.


This strategy looks rather good initially, but only if market leftovers are enough for you. The whitelist method creates a border that makes it almost impossible for you to scale up the campaign. There are a couple of reasons why it is so.


First, such approach significantly reduces your volumes. You work only with a small amount of placements, which were profitable some time ago. And you can’t be sure it’ll be so in the future. Second, if you ignore all the other placements, you’ll never see when the new awesome one will appear. At last, banner blindness will be as fierce as possible when you use this strategy.

If you’re still a whitelisting fan, just keep in mind the following things:

1. Only stick to the placements with the highest volume among the profitable ones.

2. Your campaign will require active management, so be ready to monitor it every day.

3. You’ll definitely have to change ad creatives very often.

4. Don’t expect your profits to last for a long time, market is very volatile.


Still, there is one really good thing about the whitelist strategy. It allows the new affiliates with small funds to enter the market with high competition level. However, it’s not a great idea to grab every placement that seems to have ROI a bit more than zero.

Is there a universal strategy to follow?

Definitely, you can’t say that a certain approach will always be better. Blacklisting is the best one for scaling up, but there are some networks, where the opposite method will be much more lucrative.


Whitelisting isn’t bad. You just don’t have to stick a group of profitable placements like a madman. It won’t let you to go any further. For really big campaigns a single placement doesn’t matter much.


Whichever strategy you choose, there is one thing you should always avoid. It’s over-optimization. It’s a really bad idea to kill every placement that isn’t undoubtedly profitable. That will block you the way to any possible growth in the future.


So, be wise and think of what you can reach in a long term perspective

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Why it is important to have a fast website

No matter how big your site is, it has to load fast enough not to make the visitors wait. If it isn't so, your definitely losing a lot of money. Moreover, the site visitors might leave it forever when they see it is slow as a snail.


In the end, you're probably damaging a brand's reputation. It happens because of bad impression that a website creates. When the visitors see the site works bad, they presume the brand also might have some issues.


Actually, the speed of your website is as important as its content. Still, a lot of site owners just don't know what to do when the page is really slow. At the same time, there are plenty of free tools that might help you solve the problem.

How does it influence on profit

Most internet users will leave the site if it loads too slow, especially while surfing randomly. There is also a big chance they'll never come back. It means you'll lose a lot of impressions, which is a disaster for e-commerce sites.


Web-researches can show us how harmful a slow web-page could be. First, 83% of people expect that a page they intend to open will load no more than 3 seconds. Second, 500 most popular e-commerce websites has a 10 seconds average loading time.


If we talk about the users' behavior, slow loading time has a strong influence on their decisions in online shopping. The statistics shows 44% of web surfers will have a negative impression on a company if the page loads too slow. At least 79% of shoppers won't buy from this website ever again. Moreover, 46% of users will share their negative experience with friends and relatives.


Slow web-page damages not only your reputation, it has a bad influence on the whole campaign. If your site isn't fast enough, you'll definitely lose a lot of possible conversions. Then, Google search ranking depends on how fast the website is. A slow page will also have fewer views, so you'll lose a lot of potential audience. At last, people just don't like to wait, especially when it comes to the internet.

Why every second is important

Every piece of information is always more interesting and helpful if it contains concrete numbers. When we talk about the site speed it has a direct influence on your conversion rate and profit. The market research revealed that a single second of loading speed will award you with 7% more conversions. In turn, it will lead to greater revenues.


We can also look on the whole issue from the other side. If your site loads slow, it will generate losses every day of the year, which is a tremendous amount of money in the end. Even a small downtime can cost you thousands of dollars in the long term period. So, it's definitely much better just to solve the little problem with the loading speed.

Here are some examples of losses and additional revenue you might receive:

1. $2555 per year ? this is the cost you'll pay for every second that slows the site with $100 daily revenue.


2. In case the site makes $1000 for the same time period, then total losses per year will reach $25550.


3. If you'll boost the loading speed of the site that gives $100000 per day on 1 second, it'll award you with extra 7000$ each day.


4. Try to improve the speed of the mentioned website on 2 seconds and you'll get additional $426000 per month.


5. In the end, the same site will give you extra $7000000 per year if you'll increase the loading speed on 3 seconds.


Actually, the numbers don't matter so much. It works with the sites of different scales. The faster your website is the more potential it has and the more money you receive.

Real examples from well-known companies

You might think that $100000 per day is something impossible, but there are companies in the market that make the same amount for less than 5 minutes or even for few seconds like on Black Friday. Here are some reports from such market giants concerning their sites speed:


1. Amazon's and Walmart's researches showed they're losing 1% of their revenue for every 100 ms site loading downtime.


2. Walmart reported of 2% conversion increase because of 1 second boost in their website speed.


3. Increase the loading time to 7 seconds, which added 3% to the conversion level.


4. The Obama Fundraising Company managed to receive additional 14% to conversion and $34000000 when they shortened the loading period from 5 to 2 seconds.


5. Mozilla boosted their site on 2.2 seconds and got 15.4% additional conversions and more than 60000000 of extra downloads.

The tools to speed up your website

There is a great variety of free tools to improve the loading speed of your website. First, you can try content delivery networks. Second, it would be a great idea to reduce the size of images and other content. At last, use WordPress or other instruments, tools and solutions of that kind.


You can also try a better hosting plan. If you're playing big, it's bad for you to use shared hosting and also servers that work with hundreds or even thousands of other clients. Investing in a dedicated server is a good solution as well.


The present e-commerce laws state that if your site loads slower than 2 or 3 seconds, you start to lose audience, conversion and money, of course. So, do your best to speed up your website. It's not a huge amount of work comparing to other issues, but it is one of the most important ones.

looks cool :thumbsup

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How to clean the campaign from bot traffic

A single bot is just a computer programm, which is often rather simple. Still, it can cause a lot of harm to your campaign and lead to big losses. So, it would be a great idea first to identify them, and then to cut these waste traffic. The whole issue isn't as complicated as it looks.

Tips to detect bots

A great many bots are so simple that they don't have the means to operate undetected. Use it to detect these harmful programs. First, they often do not run Javascript, while most of your real visitors do. Then, bots might download random pages without any analysis of info they contain.


Second, they are a piece of code and don?t need time to look through the page. The third issue is that humans have a longer reaction time when reading the pages. Bots are much faster, if they don?t copy human?s behavior.


The mentioned principles of detecting the ?campaign pests? are simple, but they do work. If you think your traffic is full of bots, just follow them to unveil these harmful programs. For example, when you?re getting a lot of traffic without any conversion even after optimization, it is the first signal to start ?bot detection?.


You should also understand that there are much more complicated and smart programs and you won?t detect them using the mentioned methods. However, they?ll help you to clean your campaign from a great variety of simple bots.

How to understand that your landing page is a dwelling for bots?

There is a method that will help you to see, if there is any waste traffic on your lander. Note: it won?t show the source of bots, just the fact they are here. To get the results you should run a very simple test that will not harm your landing page.


The first thing you need is to create a transparent 1x1 format GIF. Then just upload it to your server or any image site. The next step is a personal account on Bit.ly, which will give you the statistics. Also, create a shortened link of your image. After that you should copy the following code and paste it before the tag ?body? of your landing page.


<script type='text/javascript'>
function changeimage()<
document.getElementById("myimage").src="Your Bit.ly Link";
>
</script>


The part "Your Bit.ly Link" must be changed for the actual link you?ve already created. The second part of the code should be added directly to the tag ?body?.


onload="setTimeout(changeimage, 300);"


At last, the third section must be copied and pasted right to the bottom of the landing page.


<img src="broken" id="myimage">


Before all the preparations you need to check the current number of visitors. Then wait for another 100 visitors after the test was launched. In the end, visit Bit.ly to get the ?click? statistics.


To be continued?

img]http://i.imgur.com/PXNbMCP.jpg[/img]

What does it all mean?

The mentioned test uses the difference between human reaction time and the one for bots. It uses Javascript and downloads all the images in 300 ms and does it when the page is already downloaded. Individuals are not as fast as the bots, they most likely won't close the page before the test is finished. Also, there are not many internet users that disable Javascript.


If you take the above items and the descriptions in the above paragraphs, it is a 99% possibility, that when the page was downloaded, but the image not, it was a bot. It?s very easy to calculate the percentage of waste traffic using this approach. The formula looks in the following way:


Only page downloads without the image/the total number of visits*100


This method is great to show you, if there is a bot traffic you receive, but it won?t tell you the source of such traffic. So, if you want to find it, you?ll have to use another approach.

How to identify ?clean? placements?

The next test can be launched even with the campaign that is already running. It can show you, what is what is worth targeting on a new traffic source and what is not. There are four simple steps to launch the test. First, create a new text file and copy the following code there:


<script type='text/javascript'>
function redir(){
window.location.replace('CTA_Link_of_your_tracker' );
}
</script>
</head>
<body onload="setTimeout(redir, 300);">
</body>


Then replace the 'CTA_Link_of_your_tracker' part with the actual CTA link of the tracker you?d always use for the lander. Second, save the file with the name like project.html and upload it to the hosting of your landing page. Third, start a campaign on any source of traffic. No matter which offer you?ll use, but set project.html as the only lander.


At last, launch the campaign and observe. Whenever any placement gets 60 clicks, go to another one and pause the previous. You?ll have to test a bit more than 20 placements. Why 60 clicks? Well, just because it?s enough data.

What can the test tell you?

The mentioned code does a very interesting and simple thing. It redirects the visitors to the lander only when 300 ms have passed (using Javascript). Then it comes to the CTR. Real humans don't have the fast reaction time of a bot, so they?ll be ?clickthrough?, while the bots won?t. Actually, anyone who didn?t make a click is probably not a real person.


The test you?ve used is very versatile. You can apply it for countries, carriers, phone models, etc. The approach will be the same for all the cases. Different is only the thing you?re testing.




If the tests shows your placements are full of waste traffic, you should pause them immediately. Then some analysis is needed. The question is about the percentage of bot traffic and the possibility of making any money on these placements. If 20% or more of your visitors are not real humans, it?s unlikely that you?ll receive any profits on such placements. However, there might be some exceptions, but still, be sure it?s worth to deal with them.


The other thing you should definitely do is try to get a refund. In case it?s possible to show you have bot traffic using IP logs, contact you source of traffic for that. You can be sure to ask them for a refund. You?re paying for real traffic, not for the one from bots. It won?t solve the problem, but you will at least get some money back.

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