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When I was working for Playboy UK, I made a very successful viral video. It was all over the world. The end of it said: "Playboy UK. Porn, the way it should be done". Christie RANG UP my MD and told him to "take that off the internet immediately". Amusing that she has such little comprehension of online that she thought you could just 'stop' a viral video. Also amusing that she made my MD make me recut it with "adult entertainment, the way it should be done" and then try and 're-viral' it. They spend SO much money on pointless middle management and don't 'get' how the internet works. And they don't want to be seen as a porn company, when they are a porn company. |
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Do you think they didn't want their name associated with a video anyone with a camera could make? Do you think that going into the bottom of the market quality wise would harm their brand? Do you think after 15 years of the Internet the people who run these top quality sites and brands DON'T know how the Internet works? Do you think that they see their traditional markets STILL as the best place to sell THEIR product? Maybe they just don't want to be seen as a porn company that makes content anyone with a camera can produce? This POV needs a thread of it's own. Who will read it from the other persons POV? |
that playboy does not get the internet that is obvious. but since paul does not either, of course he can not grasp that.
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You're talking about something you're clearly clueless about and making yourself look stupid. Playboy's income is all about their brand, logo and image. Like most publishers they sell adverting. They're more about advertising than anything. Look at the companies fighting for a place on Playboys pages. Some of the top brands in the world. Tobacco, spirits top perfumes, cars, etc all advertise in Playboy or did, because of their image. The revenue from EVERY soft porn magazine came from selling ad space. From Playboy down to Naughty Neighbors, it was always about advertising. For Playboy it's obvious to all but a few that Playboy believe associating themselves with something lower quality will harm their brand and their advertising revenue. Did you ever think think putting the bunny logo on things like pillow cases was a better earner than you can imagine? Maybe that's why they were so incensed with a video Damian created going viral on the Internet. As I said so many here see one side of the coin. As for my earnings on the Internet, you're clearly stupid. Or weren't you around in 1998 to see the amount of content content sellers were selling. Before digital cameras were widely available. Read this for another man's view. http://www.gfy.com/showthread.php?p=...7#post17775007 |
yeah things have changed. in internet time 1998 is a hundred years ago. literally.
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If you ask 90% of the people on the Adult Internet they will write 100 words on how brilliant things were in 2005. :winkwink: They can't afford the time to write more, too busy trying to drive more and more traffic to sites that convert worse and worse. :( Or gone to mainstream. |
How A Mainstream Webmaster Would *Fix* and upmarket quality porn company
Marketing man. First thing he would do is to tell them to set up a webmaster program and spend at least half the turnover of the site on driving traffic to the site. Also give them what ever help they needed. Then employ a couple of people to look after these webmasters. Plus fly around the world to all the shows. Upmarket porn company. Isn't that going to take a lot of focus off what we do? Marketing man. Then, and this is the genius of it all, give away the product they're selling in aver increasing amounts to affiliates with TGP sites, Tube sites, Blogs (write their text as well) plus give them programs and hosting to allow them to run these sites. Upmarket porn company. So give away the product we sell? Marketing man. Well yes but 10,000s will view it everyday and 1000s might click through to the site and 1 in a 1,000 might buy a $30 membership. Then as you don't produce enough scenes at the moment, you must release at least 5 new ones everyday to keep the affiliates sites updated with new content. Upmarket porn company. It's going to be very expensive to produce our level of porn in those numbers.? No problem we can get some guys to shoot content for a few $100 a scene to fill the site. Anyone who can point a camera will do the trick. Upmarket porn company. Don't you think that might harm our branding we spent decades building? Marketing man. Not sure, but think of the 1,000s and 1,000s of people viewing your content for free on Tube sites that earn money from selling memberships or advertising to companies who don't give them content. Upmarket porn company. So what are the projected earnings? Marketing man. That's hard to say, because no one really has a clue. But if it starts to slide. You can lease your exclusive content to other paysites or get other paysites to share your exclusive shoots. Upmarket porn company. I'm not sure I want to endanger my core business with this scheme. Marketing man. You don't understand how the Internet works. It's based on giving it away to millions so a tiny % buy a membership. Upmarket porn company. NO THANK YOU. It's a bit tongue in cheek and sarcastic and I'm sure Damian and Agent would pitch it better. But can you see the problem from the other mans POV? |
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Fitty Playboy fixes:pimp
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