Too bad PM said it first because it's obviously true. Some will reject the fact only because PM said it. If surfer X hadn't seen it before, it may as well be exclusive when selling to surfer X. So try to stay away from saturated content.

that like saying you can succeed at selling dial up internet by sending cd thru the mail because aol did that

the market/competition has changed.

I have been wondering about this as well - my question is, if the non exclusive content that is posted on the site is - a huge quanitity, even if maybe 2/3 of it is older content.. and it's a deal for members, say joining a site or network with 15k images - even though they're not exclusive images.. is there even a point to a site like this anymore? ( as i'm building my 3rd out of a network of non exclusive conent )

Starting a pornstar / babe website with non exclusive content would be difficult at best. You'll be forever labeled as a non exclusive site.

I have a bunch of semi exclusive babe content if anyone is still in the market for it.

Exclusive makes a LOT of sense, IMO, if your content is highly branded / recognizable.

i.e., a Woodman site is immediately perceived as "that thing". Eromaxx, the old Milfhunter, countless of other monster successes, would NOT have been possible with generic off-the-shelf content.

We only shoot exclusive ourselves, but we try to make every site extremely recognizable. If I were to launch a generic niche, though, I would just buy filler and good to go. I doubt it would convert so well, though, in the tube/filelocker age. If you are not recognized as special, I seriously wonder why anyone would shell his credit card.

Shap built Twistys in a different time, when it was ok to buy content. Even so, he was smart enough to make it brandable. Besides Twistys, there are only a few other examples of guys starting with bought content who managed to make a great brand out of it. MetArt is certainly another one, but they enjoyed the first mover advantage in an awesome niche.

Today, if anyone plans to build a seriously converting/recognizable brand out of generic/bought/non-exclusive content, you are probably heading towards a monster failure.

MetArt has always had only exclusive content.

So how are the first two sites going

It's always good to START SOMETHING ANYTHING even if you are starting with Non-Exclusive content at least you are getting a site online and starting somewhere.

You can also use your best judgement to decide what Non-Exclusive content will work and not seem like "Reposts" to your surfers.

But...

Don't start a babe site you won't be able to compete.

It's a good time to buy exclusive content but it's a horrible time to try and start a site in the "babes" niche.

Just saying...

I'll agree with this.. for one reason, and I'm a traffic guy..

I recently took on a mainstream client in a somewhat broad, yet particular niche. He told me how one supplier of his was doing upwards of $30 million in sales per year, but had a terrible product.. they then bought a company out who did mid 6 figures per year, but had an amazing product.


Now that company does over $100 million per year and they're rapidly growing. The only difference was the $30 million/yr company had some of the best marketing and sales people money could buy.

Where does one get non-exclusive content?

:2 cents:

Every unseen scene by member X is exclusive to him. Yes you can build bigger bulk with non exclusive and in some niches huge bulk. Like hardcore, non exclusive is what a scene and what's the price of exclusive?

However the question is far more complicated than exclusive v non exclusive. This is what Raymor said. "So try to stay away from saturated content." Yet if I shot exclusive for sponsors what can I create and ROI on it?

$300 to $500 a scene = 5-9 sales at $60 non exclusive. To saturate a scene I have to sell it for years for a lot more. Yes we started at this price and now selling it off for $3,000 for the whole thing. Yes still selling it. :thumbsup

Exclusive sets are a one off sale. Forget about magazines. For us online sales were better than shooting non exclusive.

And here we get to, eventually, the real truth and why the content is king. :winkwink:

If you're product is great and you apply the rules of MisterPeabody you'll get a better return. If you can apply the rules of MisterPeabody and do it well, you don't waste them on mediocre or poor or even average porn. Because a great salesman will always sell a great product, because it pays him better. In fact MisterPeabody looks at some content and immediately dismisses it, because he knows all his hard work won't put a shit on shit and remove the smell.

www.amazingcontent.com :winkwink:

Yea man!

This is a pretty saturated market. I've always thought to do any good with a pay site you have to either do something that no one else is doing or else do it better than anyone else. Preferably both. With a none exclusive glamour site you'd be doing neither.

True but few agreed with you. Most felt that a site with something anyone could do and no better than most could be successful if it got enough traffic.

The problem was always going to be the amount of money the owners had to put into the project and their talents. Hiring someone to produce something others couldn't do or better than what they could do was hard. Having those talents were very hard. Traditional pornographers saw online as a gamble, low payer and stuck with their better paying traditional market.

Most of the new online guys talent was confined to the keyboard. So an arm of the porn industry became dominated by webmasters selling to webmasters. To get traffic to sites that didn't rate well in the eyes of porn buyers.

Flame away and do it by disproving it.

There were sites that were exceptions to the norm. MILF Hunter I was told was great, Perfect Gonzo, Alsscan, Bang Bus, Met-Art and a few more. 5% of the total number or less? What a keyboard warrior calls great and what a porn surfer calls great is rarely the same.

How many had inhouse shooters in the senior structure and how many hired offline shooters to produce the product?

The problem was the cost of producing a great product and what it was worth elsewhere. A string of non exclusive shooters, selling scenes for $100 to $200 a time say 10 to 20 times would of meant a lot of great sites. The saturated argument doesn't apply to the members area. Because if you keep buying the latest productions and there's enough people to buy from, there's no way the site get's saturated. An unseen set is exclusive to the viewer.

Problem starts when sites want to but scenes for $50 and don't want them saturated.

And they need fresh unseen content to give to affiliates for promoting on TGP sites.

So they produced cheap non exclusive content that was something anyone could do and no better than most and made up for it by giving away tons of free content to drive 100,000s of surfers around online. That's people looking at porn online, not clicking on your banner.