| JA$ON |
04-27-2014 08:16 AM |
Quote:
Originally Posted by Relentless
(Post 20063170)
Ja$on, terrific post. One of the best I've seen on here in a while. Thanks.
One thing I'd add is look for projects that integrate with your other existing projects. I have a hand in a bunch of different things, and if they weren't integrated it would be impossible.
The way to make it work is to find projects you can integrate so that an hour invested in one of them also counts as fifteen minutes in another and 40 minutes in another and 10 minutes in a fourth one, and so on.
Any time a project you do yourself is taking your time and focus away from another project rather than stacking value, it's likely that you are better off doing one or the other instead of both.
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Fantastic Add !!!
And in the same basic theme is to find projects that are not NEW. And what I mean is, some of our most successful projects have not been starting something new, building new sites etc etc, but recognizing a missed opportunity in either one of our existing projects OR in someone else's. Example....
We had a friend who is, by anyones definition, a massive whale (Id guess 300 sales a day....and there are more guys out there like this than everyone thinks). He was trucking along doing his thing and we had developed something that we were using for our sites that we saw could work for him. It basically took advantage of his existing flow. Without breaking it down in to much detail, lol, we saw an opportunity in the flow of his join path (which was about a 4 page process) Now we all know you loose a % of users with every step / page, but what page 3 told us was that everyone who completed it was interested, to some degree, his product. Now page 4 was a CC page and scared a good % of them off. So we saw the opportunity to market to those users who did not go on to join with a VERY similar product. Nothing fancy (well the method was fancy, but not the product)....just "they might like this better than what he offered". It in NO WAY changed or effected his path / sales, but by marketing to these "lost" users who had started, but not finished, we generated him an additional 40-50 sales a day. Look at how many people click an add...what % go on to buy? A VERY small %. Thats a LOT of people that on some level were interested. That is an opportunity! Anyway, it was FOUND money for him. Id say this went on for 2-3 years. So by recognizing the opportunity and 20 min of programing time on his part, we put an additional few million dollars in his pocket and more than enough in our own.
Those deals are the best, lol. Working SMART and not to hard :) I just wish they came around more often then they do, hahahahha. |
