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50 prepaid porn trials
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Consumers have always used prepaid cards, it's nothing new, and there's nothing odd about that. What is odd is that when 2 affiliates push the same site, one on rev share and one on PPS, the PPS affiliate has 3-5 times as many prepaid joins as the revshare one. |
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^^ pre-paid, for me, stopped when I increased trial to over $5.
One thing for certain, pre paid cards are used big time to ensure no rebill. |
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Programs calculate their PPS based on the amount of customers they know will spend money, and the amount they know they will spend. And they have years of history and 100's of thousands of joins to get stats and averages from. Until you own your own camsite you don't know anything about it and you aren't supposed to, it's none of your business. But if you intentionally send customers you know aren't going to spend, then you are committing fraud. Whatever the underlying reasons or circumstances may be, the most effective way to deal with fraud is still to eliminate the affiliates who send it. Now, regarding prepaid cards, there is a reason credit card joins are valuable, and worth paying for, and most of those reasons go away when prepaids are factored in. In a PPS program, 2/3rds of the customers who join are a loss and it's up to the other 3rd to make the program profitable. 99% of prepaid card users are in the first 2/3rds. People use prepaids because either they don't want to spend money, (No program wants to spend money on customers who don't want to spend money) or, they don't have a credit card - People who don't have credit cards have bad credit. People with bad credit have no money. People with no money are not good customer material. |
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There are far too few discussions on adult webmaster boards about how to deliver a better product, maintain good customer service practices, and do things that will result in happy long-term customers. In addition, it's fallacious to think that banning prepaid cards is going to result in those customers giving out a regular credit card number instead. They'll just go to one of the thousands of other porn websites out there that will take prepaid cards. Banning them will only result in lost sales, and it will add up over time. I used prepaid cards for all subscription-model purchases, including magazines, research websites, etc. If I was still subscribing to porn websites I would use them there, as well. Automatic rebills of subscriptions (without asking the customer if it is okay) is a scummy business practice, and it's very common in this industry. The industry already has a very bad reputation among many users because of the prevalence of ridiculous business practices and scams from years past. It's no wonder that more people are switching to prepaid cards that allow them to curb it. |
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Besides preventing rebills, prepaid gift cards also have the benefit of anonymity. A guy can walk into a grocery store, buy a prepaid gift card with cash and use it to buy porn without having to worry about his wife or girlfriend seeing the purchase on a credit card bill.
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What if you revshare the pre-paid cards and raise your PPS. Scammers would be taken out automatically and your best affiliates would be rewarded for their clean traffic. When you tell the affiliates, you could mention that they are going to make only slightly more and here is why etc. In the long run, it would save you time and headache over this. |
The good ol' days of da big cash is over! 75 cent trial, pre-paid....wtf????
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