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Robbie 07-04-2015 11:26 AM

What I've been told by a certain guy who is THE biggest email guy in the adult industry is:
The problem is how much of your email is getting into the inbox.

That's why he's such a big success. BUT...even he is mostly being hired by cam and dating companies these days as opposed to a few years back when he was being hired by the big paysites.

So Porn Nerd, keep that in mind. Are they not opting out because they want the emails? Or are they not opting out because they never SEE the emails.

That's the problem I've had when using the different emailing SMTP services.

A lot of times, those services by their very nature have already been added to blacklists. :(

Robbie 07-04-2015 11:28 AM

Quote:

Originally Posted by NaughtyEmails (Post 20515663)
Again, I already said my experience in adult is limited.

But I've been in IM consulting for a decade...working with the best minds in the industry.

For you to say that has absolutely zero carryover to Adult is just silly. It's still IM.

I don't think it has zero carryover. Matter of fact I think that it probably won't take long for you to get up to speed and use your skills from mainstream to apply to adult.

Again, good luck to you. After arguing with you for a few pages I see that you are serious about it. I hope that some of my "whining and moaning" might have given you at least a couple of insights that you can use to your advantage. :)

NaughtyEmails 07-04-2015 11:35 AM

Quote:

Originally Posted by Robbie (Post 20515666)
What I've been told by a certain guy who is THE biggest email guy in the adult industry is:
The problem is how much of your email is getting into the inbox.

That's why he's such a big success. BUT...even he is mostly being hired by cam and dating companies these days as opposed to a few years back when he was being hired by the big paysites.

So Porn Nerd, keep that in mind. Are they not opting out because they want the emails? Or are they not opting out because they never SEE the emails.

That's the problem I've had when using the different emailing SMTP services.

A lot of times, those services by their very nature have already been added to blacklists. :(

I wasn't going to post anymore in this thread, but...

Email deliverability is not the rocket science you're making it out to be. You can figure out if you're emails are getting through after the first campaign.

And if they're not...ready for it....you SWITCH servers.

Email 101. There are plenty of white-listed providers out there to choose from. Some of them don't work with adult, but many do.

Again, you're moaning about something that really isn't a problem. But it's like the adult industry threw up their hands in the air after the anti-spam laws and never bothered to find a solution. It's bewildering.

NaughtyEmails 07-04-2015 11:49 AM

Quote:

Originally Posted by Robbie (Post 20515668)
I don't think it has zero carryover. Matter of fact I think that it probably won't take long for you to get up to speed and use your skills from mainstream to apply to adult.

Again, good luck to you. After arguing with you for a few pages I see that you are serious about it. I hope that some of my "whining and moaning" might have given you at least a couple of insights that you can use to your advantage. :)

I appreciate that. And I respect your experience in the industry. You've no doubt got insights that we can all benefit from...

Honestly, my posts probably came across more 'gruff' than I intended them to be. I'll try not to step on anybody's toes in the future.:winkwink:

Robbie 07-04-2015 12:19 PM

Quote:

Originally Posted by NaughtyEmails (Post 20515683)
I'll try not to step on anybody's toes in the future.:winkwink:

Fuck 'em if they can't take it! :1orglaugh

AmeliaG 07-04-2015 12:40 PM

Quote:

Originally Posted by The Porn Nerd (Post 20515659)
BF: Thanks for that link! If I can ask, would you recommend using an email service like YNOT or Mail Chimp? The cost for me would be $200 a month with Mail Chimp but they say unlimited emails to my 40K+ list.

After reading some great advice in this thread (and others) on the subject I believe I am ready to test emails with some good offers, both for my sites and other mainstream offers.

I did some research. I had used YNOT for about 1 1/2 years and sent out emails once a month to ex-Members. Plus I do a weekly newsletter. So I looked at both stats and guess what? Only about 2% of subscribers UNsubscribed. Meaning, my lists are still big and people were not opting out like crazy. Even a couple hundred only constitutes a tiny fraction.

Time to go for it! :)


Mail Chimp is not adult friendly. I use SMTP and host my own mailing script, although they will also do it for you. Bladewire recommended Campaigner for full service earlier in this thread. YNot is upselling SMTP with the Interspire script.

Keep in mind that low unsubscribe could also mean low deliverability.

The Porn Nerd 07-04-2015 01:14 PM

Quote:

Originally Posted by AmeliaG (Post 20515716)
Mail Chimp is not adult friendly. I use SMTP and host my own mailing script, although they will also do it for you. Bladewire recommended Campaigner for full service earlier in this thread. YNot is upselling SMTP with the Interspire script.

Keep in mind that low unsubscribe could also mean low deliverability.

Thank you, I am keeping that in mind. That low % was from people who actually received/opened the email. But I hear what you are saying. My thinking today is to use a 3rd party provider while I learn the ropes before taking on the duties of a mail server, etc.

I did notice Campaigner (thanks Baldewire!) after I signed on for Mail Chimp but I have to try MC for one month at least. LOL It's already paid up. But I will look for other solutions starting with Campaigner. :thumbsup

PS: As one of your affiliates I always open up your emails. :)

Quote:

Originally Posted by NaughtyEmails (Post 20515676)
Email 101. There are plenty of white-listed providers out there to choose from. Some of them don't work with adult, but many do.

Just do a search for white-listed email providers? Or is there a better resource for such information? :) Thanks in advance.

Barefootsies 07-05-2015 07:36 AM

Quote:

Originally Posted by Robbie (Post 20515641)
Oh I know!

But I know you as a person and know that text does come across as sterile and harsh. You've never offended me in any way. And I would never be disrespectful to you either. (Unless I see you at a show and call you a "pussy" when you won't drink with me lol)

It's all good broheme. :thumbsup

AmeliaG 10-23-2015 09:00 PM

In between the ranting, this thread has some actual biz talk, so I think it needs a bump.

Paul Markham 10-24-2015 03:00 AM

http://i1-news.softpedia-static.com/...ertainty-2.jpg

Just a small selection of what's on offer for the mainstream porn consumer.

This is the problem. Even if you're offering oranges, or kiwis or potatoes, etc. The selection is huge, there are millions of scenes for the consumers. Stretching from the days cameras were invented to yesterday. The valve controlling distribution is gone, the consumer is flooded and there's free stuff as well. Converting at 1-30,000 to more views.

A publisher can go into high quality, high production and the costs will make profits hard. Or amateur and drown. Or niche and whereas that used to be "Leg" or MILF. These are now mainstream. So it has to be micro niche, small market, specialised and low return for most.

There will always be money in porn, just not a lot. Unless free porn tubes implode with costs more than returns. And that doesn't look like happening.

Paul Markham 10-24-2015 03:08 AM

Emailing, Tubes, social media, etc. Will all come back with a return that's determined by the content. It's now about "engaging more traffic". Selling rather than shelf stacking and hoping.

Sell the sizzle not the steak. That will always be the personality in the scene, over the scene itself. It may be a girl on a bad masturbating, like 100,000 other porn scenes.

But this is Emily on a bad and she's like the girl next door, or the glamourous babe I always wanted, she goes shopping, rides horses, has a cat, an opinion, a life she shares with me. I know her!!!

And that can't be done by shooting scenes of any girl who will get on a bed and masturbate in front of a camera for money.

Just an example of how porn has to be personal to get bought, in a time of saturated everything.

Personally I wouldn't do this these days with recorded porn, I would be going down this road with webcam girls.

I made my money in the days of shelf stacking, because of the valve limiting outlets. So no comments about "Why didn't you do it?". The answer is I didn't have to.

Goethe 10-24-2015 03:29 AM

Quote:

Originally Posted by Paul Markham (Post 20613910)
Emailing, Tubes, social media, etc. Will all come back with a return that's determined by the content. It's now about "engaging more traffic". Selling rather than shelf stacking and hoping.

Sell the sizzle not the steak. That will always be the personality in the scene, over the scene itself. It may be a girl on a bad masturbating, like 100,000 other porn scenes.

But this is Emily on a bad and she's like the girl next door, or the glamourous babe I always wanted, she goes shopping, rides horses, has a cat, an opinion, a life she shares with me. I know her!!!

And that can't be done by shooting scenes of any girl who will get on a bed and masturbate in front of a camera for money.

Just an example of how porn has to be personal to get bought, in a time of saturated everything.

Personally I wouldn't do this these days with recorded porn, I would be going down this road with webcam girls.

I made my money in the days of shelf stacking, because of the valve limiting outlets. So no comments about "Why didn't you do it?". The answer is I didn't have to.

Interesting points. There definitely seems to be a move towards interaction as opposed to just "watching". However, a lot of cam models make money from selling clips in clip stores or their own member site don't they? Personalisation would seem to be the key in today's market.

ShowMe69 10-24-2015 05:52 AM

Quote:

Originally Posted by Robbie (Post 20514387)
Porn Nerd, I have done mailers to my members list before.

They do work. BUT...only when you offer them a deep discount (half off, etc.)

The problem being that once you do that, the info gets put on a surfer forum with the link to the discount join.

So now you get a few extra joins too. Great! Right?

Yes and no. Because now your current members get pissed because they feel screwed because they paid full price.

It's kind of a delicate balancing act.

I've made some good money with email campaigns. But you can't do them all the time. They only really work a couple of times a year. After that you just start becoming an annoyance to your members and you get a reputation for "spamming" even though you really aren't.

You know the kind of companies that send you a freakin' email everyday until you finally end up blocking them because it's so annoying (talking mainstream companies).

You don't want to end up like that.

Ditto, right on the money.


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