Come lets not be cagey - you are happy to tell folks all about how great your system because it is free.

But when it comes to the tricky question of what then is the business model - how do you generate revenue - then you are worried about if this is the wrong place to do it.

So - some companies are being criticised for not saying how much their service will cost - you say yours is free, but wont say how it will be funded.

You think that everyone will sign up blindly ?

You think that companies will be happy to risk their businesses without asking these questions ?

Actually maybe you are right - there are some very stupid people around here. Can you believe that some of them actually run adult businesses !

:thumbsup

AVSecure- Why we are Free

We have had questions from several sources asking why we have decided to provide the AVSecure age verification solution as FREE to both merchants and consumers and I am happy to share our reasons and logic.

We have been close to the topic of age verification for nearly 6 years, which has allowed us time to create a world-class solution and to define what we believe is the correct strategy for a sustainable commercial product.

Offering the service FREE to merchants optimizes adoption, which will provide a better federated user-experience for consumers. By also giving consumers numerous FREE choices of verification such as mobile, credit and debit card, address check, government ID etc., we minimize access friction and ensure maximum adoption.

In addition to the more standard verification methods we have the exclusive ?Age Verification Card? for consumers that are either unable or unwilling to enter any personal information.

The Age Verification Card can be obtained at up to 50,000 retail stores across the UK including major supermarket chains. The card allows face-to-face age verification to be completed at the point of sale. If the consumer appears to be over 18 no additional proof is required. The card bears a unique, single use number that can be entered by the consumer as proof of age for registration with AVSecure. Of consumers unwilling or unable to enter any personal data, this allows them to easily and privately verify their age, without any associated identity information.

The Card adds significant advantages for protecting consumer privacy and identity and enables site operators to offer the most comprehensive choice to all their users.

The Age Verification Card will carry a fee of £10 to cover its production, distribution and retailer fees and provide a margin for AVSecure after costs and VAT are considered.

The free-to-consumer methods are expected to represent the lions share (90%+) of the verification process, at a typical cost of 15-20p per consumer. The substantial overall cost arising from this will have an offset from the margin we make on the consumers who choose to verify anonymously, by visiting their local store and buying the Age Verification Card.

We believe that having millions of AVSecure users on a globally distributed blockchain has inherent value and allows us to market the solution to other sectors requiring age verification such as online games, alcohol sales and many other restricted goods and services. For these reasons we are comfortable providing the financial backing required to deliver a truly safe, trusted and reliable product.

The blockchain structure also allows the possibility at some time in the future, to introduce the micropayments platform we have long discussed, which we envisage the industry will benefit from. The ?plumbing? will already be installed, with both the merchant and the consumer.

AVSecure is independently funded and adequately supported to allow global growth

I hope that makes our commercial strategy clearer but if you have further questions please don?t hesitate to contact me.
Steve.

No actually that wall of words does not make the business strategy any clearer.

But to be blunt, to make it clearer - you could have said :

Its the data.

The business model is the data.

You are happy to invest in the cost of AV-ing the UK porn viewing public thereby building a huge database of adult consumers in order to monetise it later / elsewhere.

Right ?

Not the case in any way. All data checks are scrubbed. We do not collect email, password, username and have no data to sell on. Its not what we do.The value to us is in the global block chain and what else we can do with that.

You said :

We believe that having millions of AVSecure users on a globally distributed blockchain has inherent value and allows us to market the solution to other sectors requiring age verification such as online games, alcohol sales and many other restricted goods and services.


So, its not about the data ?

not necessarily !

there are millions of biz models out there what are working completely WITHOUT data.

do you tell anyone data when you watch TV ?

but now imagine if there are only TV stations allowed where you would have to verify
your age would you go to where you have to give data or would you go to the one where you can enter with a badge ?

i think this big data biz model is meanwhile FAR overestimated simply because you can buy userdata at every corner in the web.

as long as you have a good reason in your concept what brings users back to you all the time you do not need their data.

sure SOMEONE have to have them but would it not be ok to give your paypal address and paypal APPROVES that you are 18 ?
would it not be possible to log in to your bankaccount and click a button that they should send an approval somewhere ?

i mean at the end of the day you can not make 100% sure that the person who want to be approved is the one he says. and believe me there are already TONNS of this people around giving data from the partner or a friend or even copy and paste them from internet.

or they do not even apply for verification and use the existing verification of someone else.

even with blockchain technology and mac adresses you can´t prevent that because you never know WHO is using a device.

so for WHAT are such data good for?

I think here a bit as steve does because i think that NOT GIVE ANY DATA is the future.
if the british government can live with a solution what can easily be tricked (same as EVERY solution can be tricked) - it is nice.

if you see the business model only in data you don´t think far enough.
the business model what based on the excessive use of user data makes the "no data model" to a very new one.

market is a river - no mountain is able to stop it because it will just stream around.

i remember the mobile times when we where still able to catch the users MSISDN - yes was nice but than came the day when we had to find a way to do it without it. and the result was even better because it opened markets what we did not even see before.

i don´t know all about steve´s product but I know he is not an idiot and he checked the goals and possibilities to make that thing a broadrange product with future perspective.

I never said Steve was an idiot.

I am just pointing out that there has to be a revenue stream somewhere, and it is insulting to suggest otherwise.

In this case he is calling it blockchain technology, as if that in itself is somehow an answer to the question. Or as if calling it blockchain somehow means that there is no plan to monetise the value of the data.

Please let?s just call a spade a spade.

why do you guys always bounce back to this dinosaur idea? You can't un-open that can... even if they could possibly shut off the faucet tomorrow someone else would turn on another one and capitalize and they would lose all their traffic in a matter of a week. Why is it so hard to grasp this?

This age verification thing is something to address and take seriously but it doesn't change anything in the big picture with regards to how people will seek out porn on the internet. They will find workarounds or a new site that gives them what they want. The only protections we can do as producers is to create something that people actually want and can't get anywhere else for free.

The AVS Secure offer looks very interesting to me!

If they're doing what web jewry is doing, you have to ask questions. They could break every SEO rule in the book, and Google still wouldn't penalize them.

And to the Jewish screechers in this thread...we know that you really really care about Gentile privacy :)

My company does for generate content. We are closely following this solution. Reminds me of 2257. I'm not generating content so my costs an justification for costs are totally different then a company generating content and working with a tens of millions of dollars budget per month.

you should urgently look for professional help.
you are really a sick nazi bastard and either jail or hospital are the right places for you.