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-   -   The Art of the (pre-checked) cross sale. (https://gfy.com/showthread.php?t=1348324)

Major (Tom) 09-16-2021 06:03 PM

Quote:

Originally Posted by NALEM (Post 22914010)
Zero. Even though it's been several years, the abuse and risks related to cross selling via pre checks hasn't changed.

It’s an art, bro.

MakeMeGrrrrowl 09-16-2021 06:33 PM

Quote:

Originally Posted by 12clicks (Post 22914012)
Dude, stick to taking pictures. You have no clue about actual business

That doesn't mean he can't learn. You can learn anything, just depends on your motivation and determination.

Let's encourage instead of deflate =)

I hope you're doing well over the Mr Clicks

Major (Tom) 09-16-2021 06:56 PM

Quote:

Originally Posted by MakeMeGrrrrowl (Post 22914487)
That doesn't mean he can't learn. You can learn anything, just depends on your motivation and determination.

Let's encourage instead of deflate =)

I hope you're doing well over the Mr Clicks

Rancorous Ron pulls no punches!

12clicks 09-16-2021 08:16 PM

Quote:

Originally Posted by MakeMeGrrrrowl (Post 22914487)
That doesn't mean he can't learn. You can learn anything, just depends on your motivation and determination.

Let's encourage instead of deflate =)

I hope you're doing well over the Mr Clicks

I’ve forgotten more about cross sales than everyone in this thread thinks they know. 😉

Major (Tom) 09-16-2021 08:28 PM

Quote:

Originally Posted by 12clicks (Post 22914531)
I’ve forgotten more about cross sales than everyone in this thread thinks they know. 😉

No lies detected!

fuzebox 09-16-2021 08:55 PM

Quote:

Originally Posted by 12clicks (Post 22914531)
I’ve forgotten more about cross sales than everyone in this thread thinks they know. 😉

https://media.giphy.com/media/xKy2w6LehxxHa/giphy.gif

NALEM 09-17-2021 09:54 AM

Quote:

Originally Posted by 12clicks (Post 22914012)
Dude, stick to taking pictures. You have no clue about actual business

Stated by someone who has no clue what I do for a living.

NALEM 09-17-2021 10:08 AM

Quote:

Originally Posted by DukeSkywalker (Post 22914459)
It’s an art, bro.

Duke, I think most don't have the mind and skill set to execute a pre check cross sale properly.

Ideally the cross sale is:

- compliments the existing offering of a product or service

- adds significant value for both the consumer/buyer and the platform owner/seller
(For the site owner they should also gain new customers directly from the alternate site they are pushing)

- the precheck is not hidden/tucked away, but appears boldly as the new main suggested offering

- all parties involved have easy to execute processes to cancel, refund, or credit the buyer in the event they change there mind
nothing wrong with cross sales, but it's risky when it's pre-checked.

Major (Tom) 09-17-2021 10:10 AM

Quote:

Originally Posted by NALEM (Post 22914712)
Duke, I think most don't have the mind and skill set to execute a pre check cross sale properly.

Ideally the cross sale is:

- compliments the existing offering of a product or service

- adds significant value for both the consumer/buyer and the platform owner/seller
(For the site owner they should also gain new customers directly from the alternate site they are pushing)

- the precheck is not hidden/tucked away, but appears boldly as the new main suggested offering

- all parties involved have easy to execute processes to cancel, refund, or credit the buyer in the event they change there mind
nothing wrong with cross sales, but it's risky when it's pre-checked.


Is it risky? More so than a traditional sale, but the rewards outweigh the risk many times over.
We proactively refund those who didn’t log in to their x sale

12clicks 09-17-2021 02:39 PM

Quote:

Originally Posted by NALEM (Post 22914706)
Stated by someone who has no clue what I do for a living.

That speaks much more about whatever it is you do than it does me. 😂

Colmike9 09-17-2021 03:13 PM

50 pre-checked X-sales

NALEM 09-17-2021 03:28 PM

Quote:

Originally Posted by DukeSkywalker (Post 22914713)
Is it risky? More so than a traditional sale, but the rewards outweigh the risk many times over.
We proactively refund those who didn’t log in to their x sale

Duke, I agree that the cross traffic and money potential is great when managed properly. However all too often the rewards only favor the paysite owners and its nearly impossible for the consumer to obtain the refund from the site, forcing them to file a claim (charge back). You being proactive with the members is the exception and not the rule.

Today I would precheck the upsell, only if it's boldly upfront smack in the middle of different plans, and all paysite parties have agreed to clear refund policies that are reasonably favoring the consumer.

Major (Tom) 09-17-2021 03:42 PM

Quote:

Originally Posted by NALEM (Post 22914808)
Duke, I agree that the cross traffic and money potential is great when managed properly. However all too often the rewards only favor the paysite owners and its nearly impossible for the consumer to obtain the refund from the site, forcing them to file a claim (charge back). You being proactive with the members is the exception and not the rule.

Today I would precheck the upsell, only if it's boldly upfront smack in the middle of different plans, and all paysite parties have agreed to clear refund policies that are reasonably favoring the consumer.

I’d refund in a heartbeat if there was no download. Not even a question. If one doesn’t login we get an alert and refund. It’s above board

Major (Tom) 09-17-2021 03:42 PM

Quote:

Originally Posted by Colmike9 (Post 22914803)
50 pre-checked X-sales

It’s “opt out”

Colmike9 09-17-2021 04:16 PM

Quote:

Originally Posted by DukeSkywalker (Post 22914815)
It’s “opt out”

Oh, sorry, and I do understand that the pre-checked x-sale exists for the customer's convenience only. :)

I do have some good scripts that I made for trials and converted at like 1:10-1:50ish. The only reason why I stopped is because the companies that I was promoting went away and I focused on other things. I need to do that again..

Major (Tom) 09-17-2021 04:26 PM

Quote:

Originally Posted by Colmike9 (Post 22914826)
Oh, sorry, and I do understand that the pre-checked x-sale exists for the customer's convenience only. :)

I do have some good scripts that I made for trials and converted at like 1:10-1:50ish. The only reason why I stopped is because the companies that I was promoting went away and I focused on other things. I need to do that again..

I only sell them to myself. I don’t trust ANYONE with my members. I joined a site once and got hit 6 months later. I’d never do that. I don’t have it in me.

12clicks 09-17-2021 07:46 PM

I keep forgetting how little GFYers know about the cross sell business

Major (Tom) 09-17-2021 07:55 PM

Quote:

Originally Posted by 12clicks (Post 22914903)
I keep forgetting how little GFYers know about the cross sell business

No one doubts that you’re the cross sale king. It’s not even up for debate.

12clicks 09-17-2021 08:40 PM

Quote:

Originally Posted by DukeSkywalker (Post 22914908)
No one doubts that you’re the cross sale king. It’s not even up for debate.

None of my posts are aimed at you. 😉

fuzebox 09-17-2021 09:05 PM

Quote:

Originally Posted by NALEM (Post 22914808)
its nearly impossible for the consumer to obtain the refund from the site

or the complete opposite of this

Major (Tom) 09-17-2021 09:19 PM

Quote:

Originally Posted by 12clicks (Post 22914930)
None of my posts are aimed at you. 😉

I wasn’t being snide. You know what you’re doing. Hands down.

Major (Tom) 09-17-2021 09:21 PM

Quote:

Originally Posted by 12clicks (Post 22914930)
None of my posts are aimed at you. 😉

I remember you & I had a debate in florida. I was anti cross sale back then. You changed my mind.

fuzebox 09-18-2021 10:00 AM

Quote:

Originally Posted by DukeSkywalker (Post 22914940)
I remember you & I had a debate in florida. I was anti cross sale back then. You changed my mind.

The best debate in Florida was the one with extreme content and how hard is "too hard" :)

Also I remember when you told me the impact xsales had on your business. :pimp

Major (Tom) 09-18-2021 10:14 AM

Quote:

Originally Posted by fuzebox (Post 22915041)
The best debate in Florida was the one with extreme content and how hard is "too hard" :)

Also I remember when you told me the impact xsales had on your business. :pimp

It’s crazy that every time a new generation of cam models and their simps join the industry this comes up. Like it hasn’t been decided by the industry at large 2003-2005 ish.

Yes, it was night and day. Literally like finding jesus

Major (Tom) 09-18-2021 10:17 AM

Quote:

Originally Posted by fuzebox (Post 22915041)
The best debate in Florida was the one with extreme content and how hard is "too hard" :)

Also I remember when you told me the impact xsales had on your business. :pimp

I remember making eye contact with Ron, straining my neck in the process, and being like “this dude is like 6 inches taller than a human being should be.”

bean-aid 09-18-2021 11:20 AM

Successful companies don't cross sale:

Fact

Major (Tom) 09-18-2021 11:35 AM

Quote:

Originally Posted by beaner (Post 22915052)
Successful companies don't cross sale:

Fact

Huh? You cray

billywatson 09-18-2021 12:01 PM

Quote:

Originally Posted by beaner (Post 22915052)
Successful companies don't cross sale:

Fact

Um, yea...disagree here for sure. I just talked to a HUGE site that x-sells with another HUGE site.

Lemme yell HUGGGEEEE one last time.

Colmike9 09-18-2021 12:34 PM

Quote:

Originally Posted by beaner (Post 22915052)
Successful companies don't cross sale:

Fact

Please cite your sources for this fact.

Tubevideditor 09-19-2021 11:55 AM

Tons of mainstream companies have other 'products' pre checked so its nothing unusual.
Even Amazon really push their Prime service and is often very easy to add if you're not savy.
Do it right, and it works well.

12clicks 09-19-2021 02:00 PM

Quote:

Originally Posted by Colmike9 (Post 22915077)
Please cite your sources for this fact.

I don’t think beaner knows how to upload a picture of his ass so it’s unlikely he can show his source.

Due 09-19-2021 07:29 PM

Quote:

Originally Posted by 12clicks (Post 22914903)
I keep forgetting how little GFYers know about the cross sell business

You must be getting old then 😂
I’ll hook you up with vitamins to help you out brother, you just pay the shipping and handling 😂

On a serious note I’d listen to 12clicks, he have been around for a while and know his way around the business

bean-aid 09-19-2021 09:58 PM

Quote:

Originally Posted by 12clicks (Post 22915334)
I don’t think beaner knows how to upload a picture of his ass so it’s unlikely he can show his source.

Roofing hammer time :thumbsup

No successful business needs to rely on pre-checked cross sales

fact-a-roonie

It would jeopardize their success

12clicks 09-20-2021 07:19 AM

Quote:

Originally Posted by Due (Post 22915378)
You must be getting old then 😂
I’ll hook you up with vitamins to help you out brother, you just pay the shipping and handling 😂

On a serious note I’d listen to 12clicks, he have been around for a while and know his way around the business

Just shipping and handling??????
Shit, I’m in! 😂

Porko 09-20-2021 10:16 AM

Quote:

Originally Posted by Publisher Bucks (Post 22914025)
Rather than utilize cross sales, change the ordering of the membership cost on the join form drop down to maximize profitability.

For example, if you have the following:

3 Day Trial (Recurring to Monthly)
7 Days - $7.97 (Recurring to Monthly)
30 Days - $39.95 (Recurring)
60 Days - $69.97 (Recurring)*
90 Days - $99.95 (Non Recurring)

Instead of listing them in that order, list the highest price point first, using a drop down menu, especially if it is a non-recurring option and even more so if you have the content that will retain that member past the 60 day option.

If you are able to and have the retention, add a higher period, higher priced recurring option too, you'll find that they will likely rebill at the end of 90+ days and just cancel instead of charging back.

Do some research into price points and the psychology of how pricing affects consumers then adjust and play with your price points on a regular basis to find out which one works best for your website, its content and your traffic sources.

Ultimately, what works for one person, may not work for another, A/B testing can be done relatively simply these days and you can gain a wealth of important information and consumer data from testing IF you understand how to use that data to your advantage.

You'll find that you do end up with a couple of refunds using the method above BUT, that is a better option than a pre-checked cross sale chargeback :2 cents:

That isn't to say there isn't a place for pre-checked sales, if they are done correctly, many companies (adult and non) use them on a daily basis and have no issues with them.


This is correct :thumbsup

Publisher Bucks 09-21-2021 12:11 AM

Quote:

Originally Posted by beaner (Post 22915390)
Roofing hammer time :thumbsup

No successful business needs to rely on pre-checked cross sales

fact-a-roonie

It would jeopardize their success

Does not seem to be hurting Amazon, Disney, Hulu, ESPN, etc. :2 cents:

They are all membership based business models that do VERY well utilizing pre-checked cross sales on almost every transaction.

Saying that 'no successful business' needs to rely on them, is a little misleading considering that is how some of the largest companies in the world became and are becoming so successful.

I'm personally not a fan of them, but there is definitely a place for them in any business so long as they are used appropriately and in a manner consistent with the consumers requirements in mind.

dig420 09-26-2021 12:02 PM

Quote:

Originally Posted by beaner (Post 22915390)
Roofing hammer time :thumbsup

No successful business needs to rely on pre-checked cross sales

fact-a-roonie

It would jeopardize their success

Ron does more sales in a day than you've done since you first discovered the internet. Learn respect.

12clicks 09-26-2021 06:19 PM

Quote:

Originally Posted by dig420 (Post 22917717)
Ron does more sales in a day than you've done since you first discovered the internet. Learn respect.

Heh, thanks Dig but you don’t have to lower yourself to argue with this clown.
He wants to be noticed. Not much more going on in his world.
I hope you’re well

dig420 09-28-2021 06:42 AM

Hanging in there. Still waiting for you and Robert to give me my xsell tutorial ;)


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