In your particular situation cascading may not do much to increase your bottom line from CC transactions however you may see an increase if you were to cascade from CC to Checks to Phone, etc?

I think a more important question is, what happens when your merchant bank decides they no longer want to process adult transactions? You've now lost 100% of your rebills. Yeah, your customer data is yours and you'll just move it to another processor, yada, yada, yada. It sounds great in theory however I'm quite sure it's not so seamless in the real world.

I'm thinking it would be a much better strategy to spread that risk across multiple processors. Additionally, if you loose your merchant bank for whatever reason and you have a true cascading solution you can immediately switch over to another processor in your cascade. So, you don't have any downtime waiting to set-up with a new processor. If nothing else, I would look at cascading as an "insurance policy".

Jake, you do NOT want to cascade from a CC procerror to a check processor. A true cascade should be only between CC processors be it gatway solutions or third party processors. You should also do a GeoIP lookup of your surfers and optimize your joinforms accordingly to maximize each and every potential customer to the best purchase platform for that individual.

And just by adding a true cascade in the mix, instead of using a single processor, you whould easily see 20% more joins. Some days more, som days less...

:2 cents:

Hi Oystein, just curious, why would you not suggest cascading from CC to Checks? CC directly to check might not be perfect, but if you have no other CC biller, why not at least try to do the sale via Checks?

Also, I was curious there in general, can you tell me what you mean by "true" cascade? Never fully understand your point of view on what a "true" cascade is.

Thanks!

nevermind...

I simply convert better with ccbill only programs. Great to see you keep the ccbill option regardless :thumbsup

as long as ALL OLD links work I do not care lol. BUT I like CCBILL programs and use them more than anything else. It just makes everything easy in the end, but you will have everybody saying this about whatever proggy you use.

Whatever you decide. I will continue promoting you.
The program has been good to me.

as it has to a lot of other wms :thumbsup

Jake we have great results with using NATS, great support and almost no problems ever.

If you you wanna talk more feel free to hit me up on icq bro

Ive seen your ratio's before and they rocked, it can only get better with cashcading. :thumbsup

I want to learn more about Executive Stats. I know enough about NATS and MPA but have no experience with Brad's software.

Cheers,

Brad

And we greatly appreciate your traffic! :thumbsup

Fetish
I use netbilling also.
If you have the fraud stuff set to low or none (as I do) then your not scrubbing and thus no reason to try to get the surfer approved through another billing company, if he gets a decline, then its because of his card, sending him to another processor probably will not make a difference. No money is no money no matter what processor your going through and if he does not have have moeny, I defiently do not want him trying to float a check and have it bounce. cascading is probably good for 3rd party processors because they have such huge fraud lists and someone may have ended up on the list by accident (ie .. site is a rip off, wants refund, denied, chargesback.. or something to that effect)

cascading will not work between cards and checks because true cascading should be seamless, the customer should not know he was declined by one and passed to the other. if "cascading to checks" the customer would have to refill in all the information - not seamless so its not cascading, its just forwarded to another payment option.

If your merchant bank decides to close its doors to adult businesses, netbilling has all your rebilling info, you simply put in your other merchant ID and continue on without missing a beat. your not going to lose all that money, like people using Ibill might and people who got ripped by DMR several years ago. If you do not have a second merchant account just for that reason, it may be a good idea if you think your bank will close.
:2 cents:

Hey Nick, it was great seeing you again in Phoenix! Glad you're pleased with our ratios. :)

allie is just so beautifull that she sells no matter what.
As for program Jake please hit me up me on on icq when you have the time

We have a merchant account through Merrick bank (same as CCbill from what I am told), Humboldt, and offshore all running through Netbilling. So if one happens to not want to do adult anymore, we have other to simply plug into the merchant account field in the Netbilling admin and away we go with no loss of revenue.

Z

i would go with whichever one didnt come to this thread begging for business. :2 cents:

Hit Greg up for a demo. It speaks for itself.

Has anyone used Taboo revenue for affiliate tracking? I know it is relatively inexpensive.

bump for an answer

That would be my choice, oh wait it is :)