50...............

im not shocked. i had gary on my radio show and he said if the price was right he would sell. so i guess someone finally came up with the right amount of $$$. if i remember correctly he said he would sell for 1.5 million. i can be mistaken but he did throw a # out there on my show.

Well not 1.5 Punker B :)

He would of had ppl beating down his door for that price

Who bought the domain? who was it

i like how dude makes it sound so easy, 17$ investment, like he didnt pay anything else into the site over the years.

Worth every penny in the right hands.

He told me is was going to happen, so I would guess it is for real . . . my understanding is it only includes .com not .net or any other tlds

i just did a quick search and it was 8 mil. :upsidedow

Is this true?

So any news on who the buyer was?
WG

Interesting news. I am curious to hear a bit more detail as well.

Not bad at all, indeed I would go so far as to say pretty good actually.

HE would have let it go for 1.5 Million?

God damn I would have bought it...

nope i was wrong it was 8mil :)

Sex keyword traffic is not necessarily looking for Porn.

:upsidedow

I personally would NEVER use sex dot com...

Read my Blog for the full story...

http://kblogger.com/blog/index.php/w...rom_the_get_g/

Maybe the new ownership may change things ?

They had better do a damn lot to get my attention.

:321GFY

Who bought it? Do they plan on keeping it in it's current format (search engine)?

hmmm he got the sex.xxx tm based on ownership of sex.com ... were those tm rights transferred in the deal also?

congrats to gary and the new owners :)

WTF was I thinking? See Sig

Interesting.....

Good luck Gary, I'm sure it's not the last we've seen of you.
I doubt Sex.com was the only adult website he owned.

15million was a great deal for him.

looks like someone clicked on the worng button...heheh

Sounds like a good deal. Congrats to all. When is the formal announcement coming?

GalaxySearch.com is owned by his company also (Grant Media).

Just out of interest, does anyone know what kind of revenue sex.com has been generating in recent years particularly in light of the mixed comments on their services? (purchased PPC traffic etc.).

sounds like a good deal for both parties and it's all about how you use it regardless of the cost! :thumbsup

:1orglaugh

15 million isnt alot of money. Are you guys crazy especially when you consider online porn's uncertain future.

I had been shopping sex.com
for about 4 mos and had brought some serious investors to the table- when Gary scoffed at $5 million I thought he was nuts-

Now I know what he had really going on-
Congrats Gary I can't wait to come by on Sunday and celebrate with you and the guys from Playboy magazine-

Katie says congrats too!

He sold it to PlayBoy.

Mother of god...

I spoke with Kremen, but since its a privately held company, he should be the only one disclosing rev numbers publicly.

how do you always come up with shit like that :1orglaugh

come on KB, you know it was worth more than $5m

I bet you could almost get that for a couple of old Milfs ;)

Sure...totally understand that.

Just interested to know how the numbers graph looks (on a sliding scale no doubt) in relation to how it appeared several years ago.

Curious (more like bloody nosey). :)

WOW, Nice, congrats to both parties :thumbsup

I shoulda bought it...damn!

KB has no idea what anything is worth, we are talking about KB here.

Sold to Playboy? Those idiots can barely turn a profit from all of their traffic in past years. How long were they in the RED? I wonder what they plan on doing with this domain.

Amazing price, good for Gary :)

DH

Nice sale. $15 million is a lot. I wonder if he's still going to persue his lawsuits against that crook?

I am surprised it sold for (only) $15M. I'd value the domain alone at that.

SEX.COM is a steal at $15 million. That's chump change to Playboy. That name has tremendous potential. Oh well..

Has to be more than that

:2 cents:

Not sure if there is a bit of Chinese Whispers going on here...

Where did the news that PlayBoy bought it come from?

Anyway.... it does tie in with this story very well.

http://money.cnn.com/2005/08/25/news...y.dj/index.htm

:pimp

I guess everybody has their price..congrats to both parties

damn i was wondering when that domain would sell.

Sex.com is useless...

Lars, where were you?! You know a cam site would have been the ultimate moneymaker on that domain. :upsidedow

At that price it depends what you are going to do with it. To turn it into a powerhouse it could go mainstream sexuality with a huge corporate marketing campaign.

But think about it, for $15 Million you could buy 30 $500,000 domains, or 150 $100,000 domains, or 1,500 $10,000 domains or take a $7 domain and pour $15 Million into a marketing campaign or buy 5 $1 Mil domains and have $10 Mil left to market those.

now they finally can optimise it