if you *edit* a creative, one of two things will happen:
a) it'll change within 5-10 minutes (bypassed editorial review)
b) it'll entirely disappear from results. no old version, no new version - until it passes editorial.

I'm not just talking out of theory here :)

I'll give you one vague example so as not to ruin myself and my ad.

If I edit one of my ads on Saturday, it'll begin displaying for the primary one word very popular term. UNTIL Monday morning, at which time it stops displaying for that term.

I've done it 4 or 5 weeks in a row now.

Ah, clearer.

That is the creative being entered into another state, flagged for review. For some reason, adwords (the team) thinks it'd be smart to pull ads while they're being human reviewed. Theres no name for this process, because it's fucking stupid.

Tom, if you want to make a change to an ad but prevent the other one from disappearing in the meantime:

Go into the campaign settings
Disable optimization
Go into the ad group
Make a new text ad
It'll use your old one as a template, make your changes, hit save
Scroll to the bottom of the ad group, you should see both ads there.
Both ads will start displaying on an 50/50 rotation if the new one doesn't hit editorial, if it does, at least you still have your old one.
Same goes if you create a 3rd ad, they'll run 1/3 1/3 1/3.

If that didn't make any sense feel free to icq me

Oook, they finally reviewd it and approved it
but if thats gonna happen for every ad I'm gonna get some gray hair.

No it makes sense and I've tried multiple ads in one group before.

The deal with this though is that the only listing affected in my scenario is the ONE term. And the way it's affected is that it *begins* displaying for an extra term, while no other listings for the other terms change.. hehe.

So if it's being flagged for review, then it's benefitting me by displaying for additional terms while awaiting review, lol. At a tiny bid price too.

It's almost as if it belongs for that term (it's HIGHLY relevant), but someone nukes it come monday morning.

Every adult ad, for sure.

You think this is bad, you should try overture.. takes 2-4 days to get any ad approved. On a per-keyword level.

adwords is sucha gamble if you ask me

to some degree its true. It takes a lot of time to learn its tricks.
As long as you filter the traffic tho you're not gambling much.

Just don't do like this guy that had jobs.com listed for "blow jobs" :error

I'm going to start trying out adwords, what kind of response are you guys having with it?

It depends on what you're selling and how.
I've wasted a good amount at the beginning with no return.

Unbelievable..i just checked again and it did my whole daily budget in a hour. Odd.

Also what annoys me now is that it shows the total clicks it got but it doesnt show for which keywords. I sorted my keyword list on amount of clicks and the shows about 20 words that got hits and the most one got is 4. A bunch of others like 3 hits and like to words 1 hit. It doesnt show where the 100's of other clicks came from.

I bet its from content search.
You should see it above the keywords.

The different "levels" of reporting update on different frequencies.. it should all be accounted for by now. What did you find? Content search? I'm not a big fan of showing ads on the content network for adult