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i appreciate the creativity in these commercials. i WISH i could think of things like that

Quote:

Originally Posted by Jace (Post 11448142)

not really, the awards and viral-ness of them has gotten them far more exposure than any cgi shit would have

hell, I would have cared less if they did CGI.....oooo wow, someone else can work a computer....but they did the real deal, and the videos are so viral right now because of it...pure genius advertising

this, my friends, is EXACTLY what a company hopes for when creating an ad of this type

same with the Honda COGS ad.....pure genius and it still ends up in my email inbox at least once every 6 months

A set of car parts working together to form a continuous stream of motion in an ad is probably of interest to many car owners... even to the non mechanical person that ad clearly demonstrates some of the car's features.

How many TV owners (or potential owners) would really be interested in balls bouncing down a street or ink flying in the air?

It is a cool ad but I can't understand how the typical consumer would see the behind the scenes stuff and think wow, I gotta buy me one of those TVs. :)

Quote:

Originally Posted by Madrox (Post 11437861)

maybe it was the paint one, sorry, i didn't know there were 2, but i know one is fake

Wrong again! The paint one is real as well, they did it right here in Glasgow.

Quote:

Originally Posted by rowan (Post 11453473)

See, thats the thing... marketing has many forms... the point of the ad is not to go "damn, I have to have one of those TVs!" ... far from it...

The point of the Ad is very very simple. To make sure as many people as possible that think.. "Hmm, I should get me a new TV, I wonder which one?" think this right afterwards: "Sony has this cool range of Bravia TVs with the awesome colors, I should look at one of them in the store..."

Branding is extremely important for big consumer products...