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tony286 03-21-2007 12:38 PM

excellent article

JFK 03-21-2007 12:40 PM

Quote:

Originally Posted by Rochard (Post 12123563)
Great article and all of it very true. A number of people have come blazing into the industry and spend as much time marketing themselves as they do the product or services they are selling.

I'm guilty of this myself although mostly by accident. I attended a show with Steve Lightspeed and Tanker, both of whom knew everyone there. I felt like a "no one" and truthfully no one was intersted in talking to me. I ended up in a hot tub with one of AaronM's models as a way of "introducing myself" to everyone there. What I failed to notice is that nearly everyone, including JFK, had a camera there. The next morning the pictures were all over GFY. (My wasn't too pleased with me and we now have a "no nudity" policy at shows.)

But you failed to mention one thing LAJ that really bugs me about branding ourselves in our industry - the fact that some people have the same name as the program they work for. (Platinum Becky comes to mind here!) It might help at first when a someone new to our industry when they associate themselves with their company name which is "stronger" than their name, but a year on down the road they've changed companies and have lost their identity.

I'll look forward to seeing you in Phoenix LAJ.

I remember that night Well Rochard:1orglaugh :thumbsup

Far-L 03-21-2007 12:41 PM

ok read the article... and Jay you know I love you... but my one criticism is something like that is pure fluff unless you name some names and give some down and dirty history...

The reps that pretended to be owners... NAME THEM

the folks that knew nothing about the net that spoke on panels at shows as if they were an authority... NAME THEM

the blowhards that bounce from company to company on resumes of hollow hype... NAME THEM

Until then it can only be a gummy insinuation instead of being an indictment that has teeth...

boneprone 03-21-2007 12:43 PM

Quote:

Originally Posted by jact (Post 12124435)
I'm not sure the lore has survived through the years to be honest. Most people who don't know the history usually ask if you're full of yourself or high on meth.

LOL.

It doesnt matter to me really.. I dont market or play the game like I used to.

There was a time and day for all that. That has all but passed.

I have a kid, a wife, and a life now days. Time isnt what it used to be. The people who need to know me know me. And those that dont I can always work my way in.

The whole BP4L thing started back in 1999 or so.. Back when I knew all the tgp traffic guys, etc, and shows were small.. TGP guys didnt go to em. I did. I knew the paysite owners. I refered and introduced many of the traffic guys to the paysite guys..

In an era before GFY and other message boards there was no bridge between the two. I was it..

I was making up to 20k a month just on referals alone.. Thats 1 penny per click of someone I refered..

That was inssane.. That was the power of "The Boneprone Family"

LOL.

Thats how it was all created.. I would go to shows, and people would be like "hey introduce me to your family... The Boneprone Family"

Heheheh. It was biz..

Then when GFY came along and shows got bigger, It became more of a game, and just self promotion..

But it was all good..

I did it right.

Now days its pure entertainment. For me anyhow.

My 2 million visitiors a day to my sites is all I need now days. Not Industry name recognition.

jimmy-3-way 03-21-2007 12:46 PM

Quote:

Originally Posted by Far-L (Post 12124514)
ok read the article... and Jay you know I love you... but my one criticism is something like that is pure fluff unless you name some names and give some down and dirty history...

The reps that pretended to be owners... NAME THEM

the folks that knew nothing about the net that spoke on panels at shows as if they were an authority... NAME THEM

the blowhards that bounce from company to company on resumes of hollow hype... NAME THEM

Until then it can only be a gummy insinuation instead of being an indictment that has teeth...

Why bother? We know who most of these people are.

PS - BP4L.

boneprone 03-21-2007 12:47 PM

Quote:

Originally Posted by jimmy-3-way (Post 12124542)
Why bother? We know who most of these people are.

PS - BP4L.

Old Skool Jimmy....

jact 03-21-2007 12:47 PM

Quote:

Originally Posted by boneprone (Post 12124521)
LOL.

It doesnt matter to me really.. I dont market or play the game like I used to.

There was a time and day for all that. That has all but passed.

I have a kid, a wife, and a life now days. Time isnt what it used to be. The people who need to know me know me. And those that dont I can always work my way in.

The whole BP4L thing started back in 1999 or so.. Back when I knew all the tgp traffic guys, etc, and shows were small.. TGP guys didnt go to em. I did. I knew the paysite owners. I refered and introduced many of the traffic guys to the paysite guys..

In an era before GFY and other message boards there was no bridge between the two. I was it..

I was making up to 20k a month just on referals alone.. Thats 1 penny per click of someone I refered..

That was inssane.. That was the power of "The Boneprone Family"

LOL.

Thats how it was all created.. I would go to shows, and people would be like "hey introduce me to your family... The Boneprone Family"

Heheheh. It was biz..

Then when GFY came along and shows got bigger, It became more of a game, and just self promotion..

But it was all good..

I did it right.

Now days its pure entertainment. For me anyhow.

My 2 million visitiors a day to my sites is all I need now days. Not Industry name recognition.

Oh, I know who you are, I was just talking about the newbies who read statements like you entered the thread with.

sicone 03-21-2007 12:48 PM

Quote:

Originally Posted by Rochard (Post 12123563)
But you failed to mention one thing LAJ that really bugs me about branding ourselves in our industry - the fact that some people have the same name as the program they work for. (Platinum Becky comes to mind here!) It might help at first when a someone new to our industry when they associate themselves with their company name which is "stronger" than their name, but a year on down the road they've changed companies and have lost their identity.


I remember discussing this with you on a smoke break

jact 03-21-2007 12:48 PM

Quote:

Originally Posted by Far-L (Post 12124514)
ok read the article... and Jay you know I love you... but my one criticism is something like that is pure fluff unless you name some names and give some down and dirty history...

The reps that pretended to be owners... NAME THEM

the folks that knew nothing about the net that spoke on panels at shows as if they were an authority... NAME THEM

the blowhards that bounce from company to company on resumes of hollow hype... NAME THEM

Until then it can only be a gummy insinuation instead of being an indictment that has teeth...

He ICQ'd me.

LAJ ‎(3:28 PM):
You're on my list, fucker.


:Oh crap

Peaches 03-21-2007 12:50 PM

Quote:

Originally Posted by jimmy-3-way (Post 12124542)
Why bother? We know who most of these people are.

:thumbsup

LAJ 03-21-2007 12:51 PM

Quote:

Originally Posted by jact (Post 12124558)
He ICQ'd me.

LAJ ?(3:28 PM):
You're on my list, fucker.


:Oh crap

You left out the next part of that convo...

Jact (3:29 PM):
I'll swallow next time

Ace_luffy 03-21-2007 12:54 PM

nice article..

thanks for sharing.. . .. .

Connor 03-21-2007 01:00 PM

Quote:

Originally Posted by Far-L (Post 12124514)
ok read the article... and Jay you know I love you... but my one criticism is something like that is pure fluff unless you name some names and give some down and dirty history...

The reps that pretended to be owners... NAME THEM

the folks that knew nothing about the net that spoke on panels at shows as if they were an authority... NAME THEM

the blowhards that bounce from company to company on resumes of hollow hype... NAME THEM

Until then it can only be a gummy insinuation instead of being an indictment that has teeth...

Hey Far-L... haha, I remember being on a panel at Cybernet Expo two years ago talking about .XXX and the fact that there were companies involved in that whole business, and you were trying to get me to name them then too... :1orglaugh I respect that you're direct about that, and consistent too. I also understand though why sometimes it's best for someone not to name names when drawing attention to a general problem, and think there can still be a lot of substance without any finger pointing. It just depends on the situation. Anyhow man, rock on and I hope to see you in Phoenix or Tampa.

AK 03-21-2007 01:26 PM

great thread Jay!

Far-L 03-21-2007 01:54 PM

Quote:

Originally Posted by Connor (Post 12124636)
Hey Far-L... haha, I remember being on a panel at Cybernet Expo two years ago talking about .XXX and the fact that there were companies involved in that whole business, and you were trying to get me to name them then too... :1orglaugh I respect that you're direct about that, and consistent too. I also understand though why sometimes it's best for someone not to name names when drawing attention to a general problem, and think there can still be a lot of substance without any finger pointing. It just depends on the situation. Anyhow man, rock on and I hope to see you in Phoenix or Tampa.

Ok... I admit that I am guilty as the next guy because I know so much but don't name names either, but rather wait anxiously for someone else to do it so that I can cheer them on...

But that might change soon... I feel myself about to cut loose and just say it... but oh yeah, then my partners will tell me don't because so-and-so is friends with what's-his-face and they send traffic so we don't want to piss off so-and-so because he might tell what's-his-face not to send any more traffic... ack - there is no profit in honor!!!

LAJ 03-21-2007 02:06 PM

Well Far-L... I look forward to the day myself when the cycle can be broken.

Far-L 03-21-2007 02:18 PM

Quote:

Originally Posted by LAJ (Post 12125034)
Well Far-L... I look forward to the day myself when the cycle can be broken.

Until then... I guess we both can take solace in that quote by Sun Tzu that roughly translates "Victory is seeing the bodies of your enemies floating by in the river"

Peaches 03-21-2007 02:21 PM

When you start naming names and even providing proof of your comments, SOMEONE will always come running in to defend them and then you're the bad guy for pointing it out ;)

It's easier (and actually more fun) just to sit back and watch..........and of course discuss it on ICQ :)

Dwreck 03-21-2007 02:26 PM

I related to this thread on so many levels. I myself have built my reputation on personality and in on way am I going to apologize for it. I did pay my dues and really enjoy my work.

I got hired back in 2001 for my personality and my ability to get along with others. I had ZERO adult experience. They had a product and needed someone to get out there and bring it to the masses. I learnt everything backwards. It worked for me and is still does to this day.

Its no trade secret that webmasters have social skills problem and I believe its one of the reason that they are attracted to this biz in the first place. You can work alone and not deal with the day to day life of working in the office.

Personality can is a muscle and needs to be worked. I read Dale Carnagie, Zig Ziglar, Brian Tracey and the list goes on and on. But in the same token I read and took photo shop classes and taught myself dreamwiever etc. And im not talking about kissing ass and name dropping. I truly see this as a career for me and I take my job very seriously and i think it why I have had some longevity. With that being said I love to party and taking pics of my friends which in turn has led to some great biz deals.

True Personality gets overlooked and hated on by people that don't embrace it.

Well done Laj!:pimp

seeric 03-21-2007 03:54 PM

Quote:

Originally Posted by Peaches (Post 12125093)
When you start naming names and even providing proof of your comments, SOMEONE will always come running in to defend them and then you're the bad guy for pointing it out ;)

werd. i can relate. i agree with far-l's last comment above. go sun tsu!!!!!

seeric 03-21-2007 03:56 PM

Quote:

Originally Posted by Dwreck (Post 12125130)
I related to this thread on so many levels. I myself have built my reputation on personality and in on way am I going to apologize for it. I did pay my dues and really enjoy my work.

I got hired back in 2001 for my personality and my ability to get along with others. I had ZERO adult experience. They had a product and needed someone to get out there and bring it to the masses. I learnt everything backwards. It worked for me and is still does to this day.

Its no trade secret that webmasters have social skills problem and I believe its one of the reason that they are attracted to this biz in the first place. You can work alone and not deal with the day to day life of working in the office.

Personality can is a muscle and needs to be worked. I read Dale Carnagie, Zig Ziglar, Brian Tracey and the list goes on and on. But in the same token I read and took photo shop classes and taught myself dreamwiever etc. And im not talking about kissing ass and name dropping. I truly see this as a career for me and I take my job very seriously and i think it why I have had some longevity. With that being said I love to party and taking pics of my friends which in turn has led to some great biz deals.

True Personality gets overlooked and hated on by people that don't embrace it.

Well done Laj!:pimp



I've been to two ZIG ZIGLAR seminars for 4 days each. Made me a better person. Structured my life.

LAJ 03-21-2007 05:03 PM

Quote:

Originally Posted by Dwreck (Post 12125130)
I got hired back in 2001 for my personality and my ability to get along with others. I had ZERO adult experience. They had a product and needed someone to get out there and bring it to the masses. I learnt everything backwards. It worked for me and is still does to this day.

My beginnings and situation are quite similar to that Dwreck...

Jman 03-21-2007 05:05 PM

Thanks for the read Jay, Always love reading your deep thaughts... Especially late a night. Oui Oui!!!

baddog 03-21-2007 05:07 PM

Quote:

Originally Posted by A1R3K (Post 12123337)
i don't attend many seminars, but i will attend this one.

10:30 on a Saturday morning? I may get up just to see that. :1orglaugh

will76 03-21-2007 05:14 PM

Quote:

Originally Posted by LAJ (Post 12122106)
I wrote this article for AVN which came out this month:

"Style over substance: How mass-produced personality-based marketing is killing the industry."

Do you make business decisions and partnerships based somewhat on someone's post count? Does someone's popularity and ability to round the troops as it were have an effect on your marketing plan? Do you take someone's word at face value without investigating every detail of their product simply because you are familiar with them? If you answered yes to any of these questions, then you buy into the concept of personality based marketing. We've all done it at one time or another, and given the relatively young age of our business, in some circles it only takes a matter of months to be the next personality. This is both good for business but at the same time is highly destructive to our industry.

Rest of article can be found here:
avnonline.com


I think a few people here can relate?


I'll be moderating the "Making a Name for Yourself" ? Viral Marketing and other trade secrets seminar at the Phoenix Forum next Saturday March 31 with an esteemed group of panelists. Perfect opportunity to ask questions and make comments in person... I'm guessing those that need to hear it most though will either be missing the show or still in bed :1orglaugh


great article Jay, dead on with a lot of it.

But don't you know.... the cool people don't attend seminars, so your message will be missing the people who need it the most.

I think the " I am a bad ass" (and act like a 12 year old) "peronality" is not helping mainstream america's perception of this industry.

is this industry a hobby, a busines, or a lifestyle. If you answer anything other business than you are not doing any of the rest of us justice.

I started a thread after the miami convention last year about the hardcore shit (well there was piss at least) on stage at sponsored events, tons of people filming it and it being shared online.... look with those pornographers do when they get together and have " conventions" .

Many people either want us in jail or think what we do is a joke, why do so many people in this industy have to live up to those people's expectations, instead of trying to act like professionals.

And I don't give a fuck if it is the " porn industry" . if you want to have a perverts " fuck and suck" convention, then throw one at your house. But if we are going to have a business convention with workshops, siminars, booths, etc... why does the other shit have to be mixed it ?

will76 03-21-2007 05:23 PM

Quote:

Originally Posted by A1R3K (Post 12122940)
i commend you jay.

i am almost done martyring the issues for this community and this is one of them.

.xxx
content theft
exposing and crucifying personality based marketers that do bad things

no one cares. i respect you, for as long as you have been in this business, you realize that writing this will fall on many deaf ears, but you still cared enough to write it. you got heart.

rock on brother.

I am one person who has always felt the same on all of those issues but I doubt there is very many of us..... and I know 90% of what i do doesnt make a difference but fuck it, 10% is still better than nothing and it makes me feel better to say something/

seeric 03-21-2007 05:23 PM

Quote:

Originally Posted by baddog (Post 12126178)
10:30 on a Saturday morning? I may get up just to see that. :1orglaugh

:(

didnt see that part. i may be under a blonde or two at that time.

:1orglaugh

TheLegacy 03-21-2007 05:25 PM

Quote:

Originally Posted by Dwreck (Post 12125130)
I related to this thread on so many levels. I myself have built my reputation on personality and in on way am I going to apologize for it. I did pay my dues and really enjoy my work.

I got hired back in 2001 for my personality and my ability to get along with others. I had ZERO adult experience. They had a product and needed someone to get out there and bring it to the masses. I learnt everything backwards. It worked for me and is still does to this day.

Its no trade secret that webmasters have social skills problem and I believe its one of the reason that they are attracted to this biz in the first place. You can work alone and not deal with the day to day life of working in the office.

Personality can is a muscle and needs to be worked. I read Dale Carnagie, Zig Ziglar, Brian Tracey and the list goes on and on. But in the same token I read and took photo shop classes and taught myself dreamwiever etc. And im not talking about kissing ass and name dropping. I truly see this as a career for me and I take my job very seriously and i think it why I have had some longevity. With that being said I love to party and taking pics of my friends which in turn has led to some great biz deals.

True Personality gets overlooked and hated on by people that don't embrace it.

Well done Laj!:pimp

took a great deal of guts to say what you just said. I too have read those books and in the mainstream world gave seminars myself.

As was mentioned before, I refuse to add a company name and have kept TheLegacy for my 11 years in this business. I generally keep a low profile and stay in the background, but do not shy away from opportunities that are asked of me. I see no need to be a 'party animal' and have been accused of not getting attention drawn to myself because I do not play the game of personality marketing.

Instead I (and assuming you) use my time assisting webmasters and building my reputation and nick name on respect and fairness.

we all know the people who try and create a board personality and feel the more crazy they are etc. that they will be loved and thought of as a player.

Just because its the adult industry does not mean we have to start acting as children - we need to do business as adults. The owners I speak too appreciate that I am up front with them and what they see is what they get.

Once again thanks LAJ for casting light on a long standing problem, the change has to happen somewhere... and thanks again Dwreck for writing this post

will76 03-21-2007 05:32 PM

Quote:

Originally Posted by boneprone (Post 12124457)
Nahh its all good..

I have a Masters Degree in Health Care Marketing. I never used it.

So instead I used it to market and create a brand for myself in this industry.

Its all good..

No other person or "clone" as ya call it is taken serious.

I have the shit to back it up. The reputation to back it up. And the Name to back it up.

Ive created a name, an image, a handsign that was created as a joke but became an industry icon, and even slogans like "bow to the power" or "I fucked her" that people relate to me with..

ITs all fun and games most of it. But its marketing at its finest.

Most people dont realize the thought thats gone into the branding and marketing. Ive been implanted in many people's heads in the biz and they dont even realize it.

But in the end of the day I could buy and sell most of these clones..

And I could round up the masses like sheep in a field on a whim.

BP4L



Sorry, not trying to be a dick, but what the hell does boneprone mean? I just read all of that you said and while i have seen the words posted here a bunch of times i don't know what it means, anything about it, etc.... maybe I am just a noob. Never cared to asked before but seems appropriate now.

will76 03-21-2007 05:38 PM

Quote:

Originally Posted by Far-L (Post 12124514)
ok read the article... and Jay you know I love you... but my one criticism is something like that is pure fluff unless you name some names and give some down and dirty history...

The reps that pretended to be owners... NAME THEM

the folks that knew nothing about the net that spoke on panels at shows as if they were an authority... NAME THEM

the blowhards that bounce from company to company on resumes of hollow hype... NAME THEM

Until then it can only be a gummy insinuation instead of being an indictment that has teeth...


Jay too nice a guy to name names, but if he had a bad boy net personality....... :winkwink: :1orglaugh

Rexk 03-21-2007 05:51 PM

I get paid to make the company money...not become a legend in my own mind...excellent article Jay...look forward to seeing you fuckers in Phoenix

boneprone 03-21-2007 06:36 PM

Quote:

Originally Posted by will76 (Post 12126309)
Sorry, not trying to be a dick, but what the hell does boneprone mean? I just read all of that you said and while i have seen the words posted here a bunch of times i don't know what it means, anything about it, etc.... maybe I am just a noob. Never cared to asked before but seems appropriate now.


IT means noting..

Thanks just it..

It has been defined and only defined by me.

One could argue the true value of buying a domain name with meaning for thousands of dollars, vs a domain name that means nothing and creating it into something..

Look at sex.com

YOu think that site would be anything without a name like that? Probably not..

Some people or sites need a name.. Others can create it.

DonkeyPunchProductions 03-21-2007 06:44 PM

It definitely is risky to invest in an unproven concept/ idea/ business model. Fact is most businesses fail. Kind of touch and go starting out as a small fish in a big pond, wonder if you can relate? Scary, risky, sometimes terrifying even for those with the best intentions.

SleazyDream 03-21-2007 06:49 PM

that was the reason I asked eric to reset my real post count of almost 30K.


if i talk listen to me based on what i say. It was amazing on gfy just how many people think I lost authority when my post count got reset.


branding is important. this is a small business and personalities will def stand out in it

12clicks 03-21-2007 08:21 PM

Quote:

Originally Posted by WEG Cory (Post 12123847)
I have had likely 5 names in this business. I have had a name for Adult Check. A name for Adult Check's payment processing system / platform. A name I used when I owned MGP sites, such as Adult-Clips.com. I have a name for Weg now, and it isn't even consistent from board to board.

I am not here to brand myself, I am here to help create a successful program and contribute to the greater good of this business.

I am on this panel. I am very anti-panel. I can't honestly say that I am the right person for the panel, as I obviously don't see myself as a brand. I accepted the panel spot as I thought I was being placed on "viral marketing for consumers," something I spend a lot more time focusing on as opposed to my GFY nick.

I enjoy making fun post. I enjoy my personal blog. But I don't take any of it that serious.

If you make sincere contributions, the right people will know who you are.

Your name will not matter at that point.

we should tell the powers that be to swap us. I'm on the
"Traffic School" ? Building profitable relationships panel. I'm much better at explaining how to do a personality right or WRONG and you are Mr. happy happy, joy joy when it comes to relationship building with affiliates etc. :winkwink:

Cory W 03-21-2007 08:22 PM

Jay,

I think a lot of reps / sales reps gain a false sense of security and online acceptance as a result of these chat forums. I think it is one of the key reasons that so many move from job to job.

When I make a serious post, my hope is that serious business people will read it and in some instances, give feedback or contribute. I think that many people just hope they get a lot of responses and that those responses are flattering. And many companies hire representatives based on these threads.

The key element is utilizing a target audience. It?s making a post that offers a real solution or use and getting that message out to the correct audience.

When Rochard brought up reps that take on a corporate name, it raised what I see as a serious issue: Reps are more concerned with image, when they should be concerned with production. And this is fueled by the aforementioned false sense of security and online acceptance. I see companies hire based on image all the time. It explains the turnover rate.

If someone is productive, people will notice it and it isn?t going to matter if they have YNOT in front of their name or something else. The industry is shrinking in terms of companies that can afford to pay people higher wages as well as offer individuals a system that they can advance in.

Also Rochard, I doubt highly that new hire reps are choosing ?platinum? in front of their nicks. I would safely assume they are being asked to use it as a part of their jobs. And I for one don?t think that is too much to ask.

I chose Weg in front of my name. When I hired Robert, he changed it to Weg, I didn?t ask him too. John and Gabe use other nicks. It just doesn?t matter.

I have often contemplated changing my nick to Wegcash.

I just don?t care. My nick isn?t a priority. As I said before, I am not likely the right guy for this seminar; I will however do my best to contribute in terms of providing honest information and insight into how Weg and myself utilize all aspects of webmaster marketing.

Good thread, look forward to seeing you in Phoenix.

Cory W 03-21-2007 08:25 PM

Quote:

Originally Posted by 12clicks (Post 12127075)
we should tell the powers that be to swap us. I'm on the
"Traffic School" ? Building profitable relationships panel. I'm much better at explaining how to do a personality right or WRONG and you are Mr. happy happy, joy joy when it comes to relationship building with affiliates etc. :winkwink:

That's great : )

Like I said, I am on this seminar by accident. I thought it was viral in terms of consumers. And as you know, I am anti-seminar. But I intend to give it my best shot. I doubt anyone finds my rhetoric interesting.

I look forward to seeing you in Phoenix. We need to go to dinner.

Juicy D. Links 03-21-2007 08:26 PM

"How does this branding thing work" ?????????/

Juicy D. Links 03-21-2007 08:27 PM

Quote:

Originally Posted by A1R3K (Post 12126268)
:(

didnt see that part. i may be under a blonde or two at that time.

:1orglaugh

yo if you have 2 i am jumping in da bed with you

12clicks 03-21-2007 08:29 PM

Quote:

Originally Posted by WEG Cory (Post 12127098)
I doubt anyone finds my rhetoric interesting.


that whole "gay power" rhetoric?
I'm down with that.


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